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Mark finnern 2013

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  • 1. Building Your Community Advocacy ProgramLessons learned from the SAP Mentor InitiativeMark Finnern SAP Chief Community Evangelist & Mentor Herder
  • 2. Community Advocacy Program!© 2013 SAP AG or an SAP affiliate company. All rights reserved. 2
  • 3. Entrepreneur and Author Seth Godin in his book Tribes Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.* are SAP’s Tribe * Page 30 in Tribes. We need you to lead us.© 2013 SAP AG or an SAP affiliate company. All rights reserved. 3
  • 4. Engagement!© 2013 SAP AG or an SAP affiliate company. All rights reserved. 4
  • 5. Local Engagement: 15 SAP Inside Tracks in 2012© 2013 SAP AG or an SAP affiliate company. All rights reserved. 5
  • 6. Community Advocacy Program!© 2013 SAP AG or an SAP affiliate company. All rights reserved. 6
  • 7. Community Members who live:© 2013 SAP AG or an SAP affiliate company. All rights reserved. 7
  • 8. SAP Mentor John Astill tutors Middle Schoolersto 2nd place at TechEd Demo Jam© 2013 SAP AG or an SAP affiliate company. All rights reserved. 8
  • 9. SAP Mentor Magic Foundation!• Lead by Example• Passion• Constructive in Their Criticisms• Inclusion• Employees double© 2013 SAP AG or an SAP affiliate company. All rights reserved. 9
  • 10. Community Advocacy Program!© 2013 SAP AG or an SAP affiliate company. All rights reserved. 10
  • 11. Community Advocacy Program Goal: Create…© 2013 SAP AG or an SAP affiliate company. All rights reserved. 11
  • 12. SAP Mentors as Trusted Advisors Closing Keynote SAP Mentor Panel at SAP Australia World Tour 2011© 2013 SAP AG or an SAP affiliate company. All rights reserved. 12
  • 13. Community Advocacy Program leads to:© 2013 SAP AG or an SAP affiliate company. All rights reserved. 13
  • 14. Mentors Jamming SAP’s Culture#suithugger Campaign Sapphire / SAP TechEd Madrid© 2013 SAP AG or an SAP affiliate company. All rights reserved. 14
  • 15. Community Advocates are :© 2013 SAP AG or an SAP affiliate company. All rights reserved. 15
  • 16. SAP Mentors: The New King Makers Who’d have thunk: SAP Mentors the new King Makers af tery mR by To ure Pict© 2013 SAP AG or an SAP affiliate company. All rights reserved. 16
  • 17. Co-CEO Jim Snabe Thanking SAP Mentors forCo-Inventing: SAP HANA One© 2013 SAP AG or an SAP affiliate company. All rights reserved. 17
  • 18. Community Advocacy Program!© 2013 SAP AG or an SAP affiliate company. All rights reserved. 18
  • 19. More to Come ... @sapmentors© 2013 SAP AG or an SAP affiliate company. All rights reserved. 19

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