Building Your Community Advocacy ProgramLessons learned from the SAP Mentor InitiativeMark Finnern SAP Chief Community Eva...
Community Advocacy Program!© 2013 SAP AG or an SAP affiliate company. All rights reserved.   2
Entrepreneur and Author Seth Godin in his book Tribes                                             Most organizations spen...
Engagement!© 2013 SAP AG or an SAP affiliate company. All rights reserved.   4
Local Engagement: 15 SAP Inside Tracks in 2012© 2013 SAP AG or an SAP affiliate company. All rights reserved.   5
Community Advocacy Program!© 2013 SAP AG or an SAP affiliate company. All rights reserved.   6
Community Members who live:© 2013 SAP AG or an SAP affiliate company. All rights reserved.   7
SAP Mentor John Astill tutors Middle Schoolersto 2nd place at TechEd Demo Jam© 2013 SAP AG or an SAP affiliate company. Al...
SAP Mentor Magic Foundation!•        Lead by Example•        Passion•        Constructive in Their Criticisms•        Incl...
Community Advocacy Program!© 2013 SAP AG or an SAP affiliate company. All rights reserved.   10
Community Advocacy Program Goal: Create…© 2013 SAP AG or an SAP affiliate company. All rights reserved.   11
SAP Mentors as Trusted Advisors         Closing Keynote SAP Mentor Panel at SAP Australia World Tour 2011© 2013 SAP AG or ...
Community Advocacy Program leads to:© 2013 SAP AG or an SAP affiliate company. All rights reserved.   13
Mentors Jamming SAP’s Culture#suithugger Campaign Sapphire / SAP TechEd Madrid© 2013 SAP AG or an SAP affiliate company. A...
Community Advocates are :© 2013 SAP AG or an SAP affiliate company. All rights reserved.   15
SAP Mentors: The New King Makers                                                                  Who’d have thunk:       ...
Co-CEO Jim Snabe Thanking SAP Mentors forCo-Inventing: SAP HANA One© 2013 SAP AG or an SAP affiliate company. All rights r...
Community Advocacy Program!© 2013 SAP AG or an SAP affiliate company. All rights reserved.   18
More to Come ... @sapmentors© 2013 SAP AG or an SAP affiliate company. All rights reserved.   19
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Mark finnern 2013

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Mark finnern 2013

  1. 1. Building Your Community Advocacy ProgramLessons learned from the SAP Mentor InitiativeMark Finnern SAP Chief Community Evangelist & Mentor Herder
  2. 2. Community Advocacy Program!© 2013 SAP AG or an SAP affiliate company. All rights reserved. 2
  3. 3. Entrepreneur and Author Seth Godin in his book Tribes Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.* are SAP’s Tribe * Page 30 in Tribes. We need you to lead us.© 2013 SAP AG or an SAP affiliate company. All rights reserved. 3
  4. 4. Engagement!© 2013 SAP AG or an SAP affiliate company. All rights reserved. 4
  5. 5. Local Engagement: 15 SAP Inside Tracks in 2012© 2013 SAP AG or an SAP affiliate company. All rights reserved. 5
  6. 6. Community Advocacy Program!© 2013 SAP AG or an SAP affiliate company. All rights reserved. 6
  7. 7. Community Members who live:© 2013 SAP AG or an SAP affiliate company. All rights reserved. 7
  8. 8. SAP Mentor John Astill tutors Middle Schoolersto 2nd place at TechEd Demo Jam© 2013 SAP AG or an SAP affiliate company. All rights reserved. 8
  9. 9. SAP Mentor Magic Foundation!• Lead by Example• Passion• Constructive in Their Criticisms• Inclusion• Employees double© 2013 SAP AG or an SAP affiliate company. All rights reserved. 9
  10. 10. Community Advocacy Program!© 2013 SAP AG or an SAP affiliate company. All rights reserved. 10
  11. 11. Community Advocacy Program Goal: Create…© 2013 SAP AG or an SAP affiliate company. All rights reserved. 11
  12. 12. SAP Mentors as Trusted Advisors Closing Keynote SAP Mentor Panel at SAP Australia World Tour 2011© 2013 SAP AG or an SAP affiliate company. All rights reserved. 12
  13. 13. Community Advocacy Program leads to:© 2013 SAP AG or an SAP affiliate company. All rights reserved. 13
  14. 14. Mentors Jamming SAP’s Culture#suithugger Campaign Sapphire / SAP TechEd Madrid© 2013 SAP AG or an SAP affiliate company. All rights reserved. 14
  15. 15. Community Advocates are :© 2013 SAP AG or an SAP affiliate company. All rights reserved. 15
  16. 16. SAP Mentors: The New King Makers Who’d have thunk: SAP Mentors the new King Makers af tery mR by To ure Pict© 2013 SAP AG or an SAP affiliate company. All rights reserved. 16
  17. 17. Co-CEO Jim Snabe Thanking SAP Mentors forCo-Inventing: SAP HANA One© 2013 SAP AG or an SAP affiliate company. All rights reserved. 17
  18. 18. Community Advocacy Program!© 2013 SAP AG or an SAP affiliate company. All rights reserved. 18
  19. 19. More to Come ... @sapmentors© 2013 SAP AG or an SAP affiliate company. All rights reserved. 19
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