James Owen Brighton SEO April 2014

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Content Opportunities. You may regard it as outreach, link building, inbound marketing, content marketing, link acquisition etc..etc..it's 2014 and the link building activity has moved on even since 2013 but how do you scale the good stuff and uncover the content opportunities that are there that everyone needs? What started as a experiment has now become the bedrock of our business. Read more: http://snipi.co/l/0:1nc0Q3Kiu0YG

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James Owen Brighton SEO April 2014

  1. 1. What I have Learnt From Building A Bot To Crawl The Web @JamesOSEO
  2. 2. About Click Intelligence – James Owen Click Intelligence is a search marketing agency that combines search engine marketing best practice, attention to detail, complete transparency and our bespoke search technology that we have developed to give our clients the edge over their competitors. @JamesOSEO | WEB: www.clickintelligence.co.uk James Owen has been involved in SEO projects since 2007. He has been involved/led many SEO projects for well known brands in Travel, Gaming and Retail such as Handpicked Collection, Jackpotjoy, Marriott, Intercontinental Hotels, Hotels.com. The majority of the SEO projects have consisted of large scale audits, development, strategy creation and implementation including all aspects of technical SEO and link building in multiple languages including English, German, French, Italian, Spanish & Russian. Co Founder & Head Of Search At Click Intelligence - James Owen
  3. 3. 2012 Predictions For 2012, 2013 & Beyond @JamesOSEO | WEB: www.clickintelligence.co.uk 1. Link Based Manual Penalties Will Intensify 2. Big Brands Will Be Given Penalties 3. Google Will Go After Link Networks 4. Google Will Continue to Own The SERP 5. Guest Blogging Will Blow Up
  4. 4. What Makes A Clean Link In 2014? @JamesOSEO | WEB: www.clickintelligence.co.uk
  5. 5. What Makes A Clean Link In 2014? @JamesOSEO | WEB: www.clickintelligence.co.uk
  6. 6. What Makes A Clean Link In 2014? @JamesOSEO | WEB: www.clickintelligence.co.uk
  7. 7. What Makes A Clean Link In 2014? @JamesOSEO | WEB: www.clickintelligence.co.uk
  8. 8. What Makes A Clean Link In 2014? @JamesOSEO | WEB: www.clickintelligence.co.uk All Made For SEO (Made for the bot and not the user)
  9. 9. What Makes A Clean Link In 2014? Resource Link Building @JamesOSEO | WEB: www.clickintelligence.co.uk
  10. 10. What Makes A Clean Link In 2014? @JamesOSEO | WEB: www.clickintelligence.co.uk Great but not scalable…………..
  11. 11. What Makes A Great Site To Outreach Too? @JamesOSEO | WEB: www.clickintelligence.co.uk 1. DA & PR not as much of a concern as long as they are: 2. Real Sites 3. Real Social Following 4. High Quality Content 5. Relevant 6. Not Built For SEO But Built For The User 7. Real Site Design Not Just Another WP Template 8. Authentic Site Vs Built Back Up On A Dropped Domain
  12. 12. What Makes A Clean Link In 2014? @JamesOSEO | WEB: www.clickintelligence.co.uk How Can I Scale Highly Relevant Link Building?
  13. 13. (A Few) Current Outreach Technologies @JamesOSEO | WEB: www.clickintelligence.co.uk
  14. 14. Current Outreach Technology @JamesOSEO | WEB: www.clickintelligence.co.uk They are showing one type of link opportunity or are data limited or irrelevant…. What about unlimited number of link opportunities (Broken link, content placement, editorial, resource) in any niche or language?
  15. 15. What I have Learnt From Building A Bot To Crawl The Web @JamesOSEO | WEB: www.clickintelligence.co.uk How Hard Can It Be To Build A Bot To Crawl The Web For Link Opportunities? Content Opportunities?
  16. 16. What I have Learnt From Building A Bot To Crawl The Web @JamesOSEO | WEB: www.clickintelligence.co.uk - Page Information - Indexable content - Page Theming - Relevancy - Patten Characteristics - Differences Between Link Type/Opportunities Thought About What I Knew About The Google Algorithm & The Most Important Elements:
  17. 17. What I have Learnt From Building A Bot To Crawl The Web @JamesOSEO | WEB: www.clickintelligence.co.uk Built A Small Crawler To Understand The Most Important Elements of A Web Page & Group The Web Pages & Web Sites Into Categories & Link Type
  18. 18. What I have Learnt From Building A Bot To Crawl The Web @JamesOSEO | WEB: www.clickintelligence.co.uk Not going into stats about the index and the nuts and bolts of the technology but relevancy was the key Vs Mass of irrelevant data. Updated and modified the technology to find new link opportunities on scale. This allows us to find highly targeted relevant opportunities for outreach.
  19. 19. What About Earning Links? @JamesOSEO | WEB: www.clickintelligence.co.uk I know what you are thinking, You want to earn links rather than build links…….
  20. 20. The Future Is Link Earning @JamesOSEO | WEB: www.clickintelligence.co.uk Link Earning Starts With Finding The Content Opportunities To Promote The Content You Want To Earn Links Too……So The Right Content Marketing & Outreach Will Earn You Links….. James Owen April 2014
  21. 21. The Future Is Link Earning @JamesOSEO | WEB: www.clickintelligence.co.uk Yep So A Bespoke Technology Would Help Then 
  22. 22. What I have Learnt From Building A Bot To Crawl The Web @JamesOSEO | WEB: www.clickintelligence.co.uk So…What Have I Learnt From Building A Bot To Crawl The Web?
  23. 23. Everyone Follows The Crowd @JamesOSEO | WEB: www.clickintelligence.co.uk
  24. 24. Low Quality Sites Built For SEO - Guest Blogging Is Dead @JamesOSEO | WEB: www.clickintelligence.co.uk
  25. 25. Links Links Links @JamesOSEO | WEB: www.clickintelligence.co.uk It’s Not The Website That Is Always Low Quality it’s The Exact Match Anchor Text That lets The Side Down.
  26. 26. A Lot Of Folks Got Hit With A Manual Link Penalties @JamesOSEO | WEB: www.clickintelligence.co.uk
  27. 27. Site Relevancy Counts In A Big Way @JamesOSEO | WEB: www.clickintelligence.co.uk Brand Variant, Image, Nofollow or Even Brand Mention Should All Be In The Mix.
  28. 28. Being Different Isn't Easy @JamesOSEO | WEB: www.clickintelligence.co.uk
  29. 29. Bespoke Technology Has Helped Our Clients Acquire Great Links @JamesOSEO | WEB: www.clickintelligence.co.uk
  30. 30. 2014 Predictions Beyond @JamesOSEO | WEB: www.clickintelligence.co.uk 1. Link Based Manual Penalties Will Continue 2. Google Will Continue to Own More of The SERP 3. Anchor Text will be Less Important In The Google Algorithm Mix 4. Google Will Confirm That Social Metrics (Google+) Is A Ranking Factor
  31. 31. Closing Thoughts @JamesOSEO | WEB: www.clickintelligence.co.uk Become The Leader By Being Unique & Build & Earn For The Future
  32. 32. Thanks James Owen @JamesOSEO WEB: www.clickintelligence.co.uk
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