101ish free/cheap tools for marketing & communications people

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My presentation from Students' Unions 2014 sharing some of my favourite free and cheap tools for marketing and communications people. View more information at http://joannawalters.co.uk/?p=352

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101ish free/cheap tools for marketing & communications people

  1. 1. 101ish free/cheap tools for marketing & communications people* Jo Walters, Digital Engagement Manager University of Sussex Students’ Union @jowalters ~ #sucomms ~ #su14 * the best sort of people
  2. 2. The observant amongst you will notice there are not 101 things in this list (yet) 101 things was a joke that became a real 60 minute conference session which became a 30 minute conference session so let’s see how many we can get through... * the best sort of people
  3. 3. @jowalters ~ #su14 ~ #sucomms Websites
  4. 4. @jowalters ~ #su14 ~ #sucomms ❏ Curate & publish content ❏ Great for events & freshers ❏ Add content from Twitter, YouTube etc ❏ Embeddable ❏ Good sharing - notify people included Storify 1 FreeFree
  5. 5. @jowalters ~ #su14 ~ #sucomms Picmonkey 2 Free ❏ Easy to use online image editor ❏ Good for speedy screenshots ❏ Quick cropping & editing ❏ Novelty themes
  6. 6. @jowalters ~ #su14 ~ #sucomms Google Maps ❏ e.g. where to live in our city ❏ e.g. where our Varsity fixtures are 3 Free
  7. 7. @jowalters ~ #su14 ~ #sucomms Batchgeo ❏ Plot addresses onto a Google Map in bulk ❏ e.g. postcodes for housing campaign ❏ e.g. voter nationalities 4 Free
  8. 8. @jowalters ~ #su14 ~ #sucomms Google Alerts ❏ Track key terms/people/topics ❏ e.g. your union/University 5 Free
  9. 9. @jowalters ~ #su14 ~ #sucomms Flickr Commons ❏ Images you can use for free as long as you credit the creator 6 Free
  10. 10. @jowalters ~ #su14 ~ #sucomms Google Drive ❏ Easy collaboration & sharing ❏ I particularly love Google Forms 7 Free
  11. 11. @jowalters ~ #su14 ~ #sucomms Google Analytics ❏ Understand how people use your website ❏ Track social media/email /publicity 8 Free
  12. 12. @jowalters ~ #su14 ~ #sucomms IFTTT ❏ Link stuff together to automate it ❏ e.g. if a news story is put online email me ❏ e.g. post Instagram pics directly to Twitter 9 Free
  13. 13. @jowalters ~ #su14 ~ #sucomms Trello 10 Free ❏ Project management ❏ Collaboration ❏ e.g. track work through comms process
  14. 14. @jowalters ~ #su14 ~ #sucomms It’s Almost ❏ Embeddable countdown timer ❏ Great for deadlines and to build excitement ❏ e.g. ‘the close of voting’ 11 Free
  15. 15. @jowalters ~ #su14 ~ #sucomms Followerwonk ❏ Search Twitter bios ❏ Analyse followers ❏ Compare accounts 12 Freemium
  16. 16. @jowalters ~ #su14 ~ #sucomms Tweetdeck ❏ Manage multiple accounts ❏ Search keywords ❏ Monitor lists Hootsuite also recommended 13 Free
  17. 17. @jowalters ~ #su14 ~ #sucomms Doodle ❏ Schedule stuff by finding the most suitable time 14 Freemium
  18. 18. @jowalters ~ #su14 ~ #sucomms Typeform ❏ Make beautiful forms & surveys ❏ Works on any device 15 Freemium
  19. 19. @jowalters ~ #su14 ~ #sucomms Eventbrite ❏ Ticket sales (incl free events) ❏ Super customisable ❏ Paperless ticket option ❏ Track attendance 16 Free
  20. 20. @jowalters ~ #su14 ~ #sucomms Concept Codify ❏ Card sorting ❏ Improve your website navigation ❏ User input to organise information 17 Free
  21. 21. @jowalters ~ #su14 ~ #sucomms GA URL builder ❏ Easily create links to track your campaigns using Google Analytics ❏ e.g. links for Facebook & Twitter back to your site 18 Free gaconfig.com/google-analytics-url-builder/
  22. 22. @jowalters ~ #su14 ~ #sucomms Hemingway app 19 Free
  23. 23. @jowalters ~ #su14 ~ #sucomms Canva ❏ Awesome online design tool ❏ Easily make great presentations & images ❏ Loads of templates & components to choose from ❏ My current favourite! 20 Free
  24. 24. @jowalters ~ #su14 ~ #sucomms Share link generator ❏ Create social sharing links, e.g. Facebook, Twitter "tweet this" 21 Free www.sharelinkgenerator.com
  25. 25. @jowalters ~ #su14 ~ #sucomms Buffer ❏ Schedule & publish on social media ❏ Analytics 22 Free Recommended by Colin Gibson & Malcolm Alden
  26. 26. @jowalters ~ #su14 ~ #sucomms Facebook insights ❏ See what content is popular ❏ Find out about your Facebook fans 23 Free Recommended by Colin Gibson
  27. 27. @jowalters ~ #su14 ~ #sucomms Graph search ❏ Analyse Facebook info ❏ e.g. how many of our fans like band X? 24 Free Recommended by Colin Gibson
  28. 28. @jowalters ~ #su14 ~ #sucomms Topsy ❏ Search Twitter archive ❏ Monitor trends ❏ Analyse tweets 25 Free Recommended by Colin Gibson
  29. 29. @jowalters ~ #su14 ~ #sucomms Free RSVP ❏ Gather RSVPs for events or meetings 26 Free Recommended by Malcolm Alden
  30. 30. @jowalters ~ #su14 ~ #sucomms Aweber, MailChimp or Campaign Monitor ❏ Email newsletters ❏ Automatic series, e.g. training, new students 27 Cheap Campaign Monitor recommended by Tom Flynn
  31. 31. @jowalters ~ #su14 ~ #sucomms Piktochart ❏ Infographics ❏ Interactive maps ❏ Charts 28 Freemium(non-profiteducation)
  32. 32. @jowalters ~ #su14 ~ #sucomms Sprout Social ❏ Manage social media ❏ Monitor, publish & respond ❏ Share accounts ❏ Analytics 29 Cheap Recommended by Tom Flynn
  33. 33. @jowalters ~ #su14 ~ #sucomms Software & plugins
  34. 34. @jowalters ~ #su14 ~ #sucomms FastStone Photo Resizer ❏ Manage images in bulk ❏ Watermark ❏ Resize ❏ Rename ❏ Portable app 30 Free
  35. 35. @jowalters ~ #su14 ~ #sucomms Eye Dropper ❏ Colour match images, branding etc 31 Free
  36. 36. @jowalters ~ #su14 ~ #sucomms LastPass ❏ Remember your passwords ❏ Great when managing multiple accounts 32 Free
  37. 37. @jowalters ~ #su14 ~ #sucomms MeasureIt! ❏ Measure things online ❏ e.g. plan image sizes 33 Free
  38. 38. @jowalters ~ #su14 ~ #sucomms Custom search ❏ Search sites you commonly use directly from your browser using a keyword ❏ e.g. Flickr Creative Commons ❏ e.g. sites that don’t have a very good search engine 34 Free
  39. 39. @jowalters ~ #su14 ~ #sucomms Rise Vision ❏ Digital signage platform 35 Free Recommended by Vic Casambros
  40. 40. @jowalters ~ #su14 ~ #sucomms Read stuff
  41. 41. @jowalters ~ #su14 ~ #sucomms Predictably irrational ❏ Understand what influences people’s decision-making 36 Cheap
  42. 42. @jowalters ~ #su14 ~ #sucomms Made To Stick ❏ Learn how some ideas stick around ❏ How to stand out and be memorable 37 Cheap
  43. 43. @jowalters ~ #su14 ~ #sucomms Nudge ❏ Understand what influences people’s behaviour ❏ Behavioural economics 38 Cheap
  44. 44. @jowalters ~ #su14 ~ #sucomms Organizations Don't Tweet... ❏ Useful to help persuade others of the value of the social web ❏ I particularly like the idea of ‘trojan mice’ 39 Cheap
  45. 45. @jowalters ~ #su14 ~ #sucomms Feedly ❏ Find blogs on relevant topics to learn and be inspired ❏ e.g. marketing, digital, writing, feminism, cats, democracy, local government, higher education 40 Free joannawalters.co.uk/other-internet-things/reading-the-internetSome of my favourite blogs are listed here
  46. 46. @jowalters ~ #su14 ~ #sucomms Other stuff
  47. 47. @jowalters ~ #su14 ~ #sucomms Charity Comms 41 Cheap ❏ Loads of great events, blogs, training & resources ❏ Discount for NUS members on organisational membership
  48. 48. @jowalters ~ #su14 ~ #sucomms Learn to code 42 Free ❏ Understand how digital things are built and how they work ❏ Make easy changes to your digital content
  49. 49. @jowalters ~ #su14 ~ #sucomms #sucomms 43 Free ❏ Twitter hashtag for people working in students’ union communications ❏ Share ideas & ask questions
  50. 50. @jowalters ~ #su14 ~ #sucomms Rough Agenda events 44 Free ❏ Free events for digital marketers ❏ My favourite is the Content Marketing Show
  51. 51. @jowalters ~ #su14 ~ #sucomms Comms by the Coast 45 Free ❏ Annual event for Students’ Union communications people ❏ Talks from students’ union people ❏ Talks from non-students’ union people ❏ Sunshine (usually) ❏ Pastries (always)
  52. 52. @jowalters ~ #su14 ~ #sucomms LinkedIn group 46 Free ❏ Discuss things and share resources more easily than via a mailing list ❏ Make new contacts
  53. 53. @jowalters ~ #su14 ~ #sucomms University & local libraries 47 Free flickr.com/photos/neilt/9685321345
  54. 54. @jowalters ~ #su14 ~ #sucomms Look beyond your sector & be curious 48 Free ❏ If you only look within your sector you’ll only ever be as good as the best organisation in it
  55. 55. Help get the list to 101+ free/cheap tools for marketing & communications people joannawalters.co.uk @jowalters #sucomms

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