1
CoCreation und Collaboration
How to start a Crowdstorm
Jörn Hendrik Ast
Kreuzberg, Juli 2013
IDEAS FROM OUTSIDE
Can be realized!
2
IDEAS FROM OUTSIDE
Can be beautiful!
3
labor
networks
data
capital
assets
then now
employees
contractors
other organizations
traditional media
(tv, newspapers,
o...
CONTEXT
The past: Brainstorming
5
Alex F. Osborn (the O in BBDO)
“when it comes to thinking, let’s
try to act as if we wer...
CONTEXT
The future: Crowdstorming
6
BRAINSTORMING +
LOW TRANSACTION
COST =
CROWDSTORMING
jovoto is a crowdstorming*
platform to solve creative
challenges with a global
community of creative
professionals.
7
*cro...
LIMITED DESIGN EDITION FOR VICTORINOX
Design&Branding
Task
This project challenged the community
to create designs of a un...
LIFE EDITED - THE APARTMENT OF THE FUTURE
Task
This project dared the creatives to
design a 420sf apartment in a way that
...
CAMPAIGN IDEAS FOR GREENPEACE
Task
A change to renewable energy was
crucial. The client was looking for a
logo and keyvisu...
WHY CROWDSTORMING?
Unlimited Access to Talent
• There is always more talent outside than
inside an organization
• jovoto a...
PROCESS OVERVIEW
Briefing Social Creative Process
Community Experts Client
Evaluation
Result
Crowdstorming can only be succ...
HOW JOVOTO WORKS – The Art of the Possible
jovoto turns your challenge into an inspiring creative project. From the creati...
HOW JOVOTO WORKS – Evaluation
Art of the
Possible
After the project the large amount of submitted ideas will be vetted thr...
15
Start your project on jovoto and
work with our global creative
community.
Jörn Hendrik Ast
Sales & Marketing
+49 (0) 30 80...
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Shortkeynote at the CoCreation und Collaboration Workshop

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My Shortkeynote at the CoCreation und Collaboration Workshop at the betahaus, Berlin

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Shortkeynote at the CoCreation und Collaboration Workshop

  1. 1. 1 CoCreation und Collaboration How to start a Crowdstorm Jörn Hendrik Ast Kreuzberg, Juli 2013
  2. 2. IDEAS FROM OUTSIDE Can be realized! 2
  3. 3. IDEAS FROM OUTSIDE Can be beautiful! 3
  4. 4. labor networks data capital assets then now employees contractors other organizations traditional media (tv, newspapers, out of home) purchase / brokers generate directly banks private equity public markets purchase lease build exptertise, opinion, feedback from the crowd expert crowds customer crowds public crowds access networks from the crowds social networks sharable content big data from crowds data as a by-product very low cost data production & access crowdfunding access capital from the crowds collaborative consumption direct access to assets from the crowds SOME CONTEXT Lets roll the dice. 4
  5. 5. CONTEXT The past: Brainstorming 5 Alex F. Osborn (the O in BBDO) “when it comes to thinking, let’s try to act as if we were two people – at one time, a thinker upper, a producer of ideas; at another, a weigher of ideas” About 65 years ago
  6. 6. CONTEXT The future: Crowdstorming 6 BRAINSTORMING + LOW TRANSACTION COST = CROWDSTORMING
  7. 7. jovoto is a crowdstorming* platform to solve creative challenges with a global community of creative professionals. 7 *crowdstorming = brainstorming at scale
  8. 8. LIMITED DESIGN EDITION FOR VICTORINOX Design&Branding Task This project challenged the community to create designs of a uniqueness that would evoke impulse purchases. Overall, the client‘s intention was to become „more than a red pocket knife“. Results • More than 2,500 creatives from 61 countries participated • 10 designs from the project are now available as a limited design edition Specifics • The 10 awarded designs were sold more than 72% better than all previous limited design editions. Further Information • final result: bit.ly/jvto-vic • Media Coverage (W&V, german): bit.ly/ jvto-vic2 PR Jury PUBLIC 8
  9. 9. LIFE EDITED - THE APARTMENT OF THE FUTURE Task This project dared the creatives to design a 420sf apartment in a way that would combine sustainability and environmental responsibility with a free and social lifestyle. Results • more than 4,500 architects, designers and other creatives participated • despite the complex task, there were 298 entries with over 6,000 detailed versions Specifics • 650,000+ page views on the project page lifeedited.com • 15000.000+ media impressions • In May 2012, the winning idea was implemented in an apartment in New York Soho. Further Information • final result: bit.ly/jvto-le • Video of the completed apartment: bit.ly/jvto-hill PR Jury PUBLIC Architecture&InteriorDesign 9
  10. 10. CAMPAIGN IDEAS FOR GREENPEACE Task A change to renewable energy was crucial. The client was looking for a logo and keyvisual including a tagline. Result • More than 315 detailed designs with 881 variations were submitted • There were more than 1,500 comments and 8,000 votings on the idea Further Information • final result: bit.ly/jvto-green Communication PR Jury PUBLIC 10
  11. 11. WHY CROWDSTORMING? Unlimited Access to Talent • There is always more talent outside than inside an organization • jovoto allows you to capture this outside talent to foster innovation and build competitive advantage 1 Art of the Possible • If you solve your task with a very large pool of talent this results in a broad screening of the art of the possible. • Traditional methods aren‘t cost efficient when it comes to generating a comparable bandwidth of inspiration. 2 Better results • Crowdstorming begins with an open call for participants. • Taking part is voluntary and thus a question of the participant‘s motivation only. • The freedom to participate fosters a better motivation that in return results in better outcomes 3 Crowdstorming allows to outsource creative tasks via the web to talent residing outside the own organization. 11
  12. 12. PROCESS OVERVIEW Briefing Social Creative Process Community Experts Client Evaluation Result Crowdstorming can only be successfully when organized and managed from end to end. Our holistic approach opens the idea funnel and closes it in the end. 12
  13. 13. HOW JOVOTO WORKS – The Art of the Possible jovoto turns your challenge into an inspiring creative project. From the creative brief to the evaluation of the results - the entire process is structured and quality controlled by jovoto. Social Creative Process Art of the Possible Briefing Collaboration & Competition • A unique blend of collaboration and competition (co-opetition) is sets a new standard in work culture • This interdisciplinary approach produces new and fresh ideas Transparency • At all times, you have direct insight into the creative process • Thereby you can follow the evolution of ideas from early sparks to fully polished concepts Feedback • Other talents‘ input helps creatives to improve their ideas • Seeing the ideas evolve creates invaluable learnings re: the own brand / company Fun • The combination of fun competition and positive work culture drives better results 13
  14. 14. HOW JOVOTO WORKS – Evaluation Art of the Possible After the project the large amount of submitted ideas will be vetted through a fast and cost efficient filtering process. jovoto offers the right tools to identify the best results. External Filter • Jury Voting: Evaluation by selected judges and experts • Facebook Voting: Evaluation through fan communities on Facebook. • Target Group Voting: Evaluation through qualified target groups and lead consumers Your Decision • Intuitive online tools enabling your employees to easily vote on ideas • Presentations & Workshops • Idea books Community Filter • In depth evaluation by the community • Customizable evaluation criteria 14
  15. 15. 15
  16. 16. Start your project on jovoto and work with our global creative community. Jörn Hendrik Ast Sales & Marketing +49 (0) 30 80 20 878 14 +49 (0) 171 369 53 36 jhast@jovoto.com jovoto GmbH Prinzessinnenstraße 20 10969 Berlin www.jovoto.com 16

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