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jovoto Company Presentation

jovoto Company Presentation



http://jovoto.com jovoto is a crowdstorming platform to solve creative challenges with a global community of creative professionals.

http://jovoto.com jovoto is a crowdstorming platform to solve creative challenges with a global community of creative professionals.



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    jovoto Company Presentation jovoto Company Presentation Presentation Transcript

    • Leverage the unlimited amount of talent outside your organization. Introduction Jörn Hendrik Ast, ! Berlin, December 2013
    • The best way to have a good idea is to have a lot of ideas. – Linus Pauling!
    • 4 jovoto is a crowdstorming* platform to solve creative challenges with a global community of creative professionals. *crowdstorming = brainstorming at scale
    • 5 Why Crowdstorming? Crowdstorming allows for solving creative tasks with an unlimited number of talents outside your own organization. 1 Unlimited Access to Talent • There is always more talent outside than inside an organization! • Crowdstorming enables to leverage this large outside potential to foster innovation and build competitive advantage 2 Art of the Possible • Working on your task with a large pool of talent results in a broad screening of potential solutions.! • 3 Better Results • As participation is voluntary, it is triggered by intrinsic motivation! • This type of motivation is known to bring out the best results, and jovoto is the place to prove this theory right Traditional methods aren't costeffective when wanting to generate a comparable scope of inspiration!
    • 6 Areas of work We organize crowdstorming projects based on our client‘s needs in the following categories of work: Design & Branding Innovation • • • • • • • • Limited Design Editions! Packaging Design! Product Redesign ! Logo Design & Branding Product Innovation! Packaging Innovation! Merchandise Products & Fan Articles! New Product Ideas Architecture & Interior Design Communication • • • • • • • • Architecture! Interior Design! Furniture Design ! Fair Booth Design Content Marketing! Ad Campaigns ! Visualization! Creative Storytelling
    • 7 Process overview Crowdstorming can only be successful when organized and managed from end to end. Our holistic approach not only opens the idea funnel, but also narrows it down to an exclusive number of feasible solutions. Community Experts Client Problem Social Creative Process Ideas Evaluation Solution
    • 8 How jovoto works jovoto turns your challenge into an inspiring creative project. From the creative brief to the evaluation of the results - the entire process is structured and quality controlled by jovoto. Fun! Cooperation + Competition! • • The combination of fun competition and positive work culture drives better results The unique blend of cooperation and competition (coo-petition) sets a new standard in work culture! This interdisciplinary approach produces new and fresh ideas Social Creative! Process Transparency! • At all times, you have direct insight into the creative process! • Thereby you can follow the evolution of ideas from early sparks to fully polished concepts Ideas Feedback! • Other talents‘ input helps creative talent to improve their ideas! • Watching the ideas evolve creates invaluable learnings re: the own brand / company
    • 9 How jovoto works After the submission phase has ended, all ideas get scanned in a fast and cost efficient filtering process. jovoto offers the right tools to identify the best results. External Filter! • Jury Voting: Evaluation by selected judges and experts! • Facebook Voting: Evaluation through fan communities on Facebook! • Target Group Voting: Evaluation through qualified target groups and lead consumers Ideas Community Filter! • In depth evaluation by the community! • Customizable evaluation criteria Your Decision! • Intuitive online tools enable your employees to easily vote on ideas! • Presentations & Workshops! • Idea books
    • 10 How jovoto works Depending on your task‘s individual requirements your project will be organized in jovoto.Public, jovoto.Private or jovoto.Invited mode. Every project mode offers different advantages. jovoto.Public! jovoto.Private! jovoto.Invited! Turn your task into an inspiring social media measure Benefit from a controlled/ selected Crowdstorming environment. Work with the best of the breed. Features! Features! Features! • The entire jovoto community of 50,000 creative talents has access to your project! • Work with the top 8,000 creative talents of the jovoto community! • Access to the top 1% of the jovoto community! • Through a customizable, branded landing page your project becomes visible and accessible to the public! • Optional NDA mode offers additional security! • Hand-selected groups of creatives, curated according to your needs! Advantages! • Links to various social media channels allow for engaging creative consumers or even your fans on Facebook! • Control the visibility of your project! • An expert panel as well as special evaluation tools drive even faster results! • The increased scope of work allows a faster turn around Advantages! Advantages! • Especially for challenging projects! • Broad screening of the possible ideas! • NDA-Mode included • Earned media marketing and PR activities! • Inspiring content for your marketing and PR measures
    • 11 The jovoto community The jovoto community consists of 50,000+ creative talents from around the world International! • 31% of members are from Germany, Switzerland and Austria! • • • The jovoto community has grown sustainably over the past five years! • A shared work culture leads to high quality results 21% from North and South America ! • Sustainable community building! To ensure common communication, the platform's official language is English Rapid growth in Asia and Eastern Europe! Interdisciplinary! • • With the variety of skills of our creative community new perspectives and fresh ideas are guaranteed! Our community members are: skilled product designers, art directors, architects, graphic designer, artists, illustrators, web designers, creative technologists, copywriters and many more Opinion leaders! • Creative people are aware of relevant trends and often opinion leaders within their own consumer worlds! • Creatives are also overly active in sharing content through social media! • This makes them key influencer in the social web
    • 12 Advantages Your benefits of working with jovoto 1 Speed • Do not waste time building your own community ! • Start your project immediately with a large, existing and established creative community! • Well-proven workflows allow for quick project turn arounds 3 2 Cost savings • The benefit of accessing a community on demand allows to handle costs more flexibly ! • The art of the possible combined with sophisticated evaluation methods will help you to make better, more informed decisions! Experience • • • Work with the market leader for creative crowdsourcing! Founded in 2008, jovoto pioneers the future of work ! We are continuously improving the platform and building the community – not only in numbers, but also in diversity and quality
    • 13 References With over 200 successful projects, jovoto has established itself as the leading creative crowdsourcing platform. Coca-Cola! Beiersdorf! Vodafone! Bahlsen! TUI Reisen! Deutsches Theater Berlin! Jägermeister! WMF ! mobile.de ! Danone! Tablet Hotels! Messe Berlin! Veltins! bebe Young Care! Stabilo! Oryza ! Philips Lighting! Koelnmesse! Radeberger! Apetito! Airberlin! Strellson! Holtzbrinck Ventures! Frankfurter Buchmesse! Berliner Pilsner! Halloren! Opodo! Lieferheld! Public Art Lab! Bündnis 90/ Die Grünen! Büble Bier! Parador! Scandlines! Fleurop! Institute of Electronic Business SPD !
    • Media The public projects of our clients are regularly covered in publications. (Links) 14
    • 15 Best Cases
    • Limited design edition for Victorinox (2012) Task This project challenged the community to create designs of a uniqueness that would evoke impulse purchases. Overall, the client‘s intention was to become „more than a red pocket knife“. Results • More than 2,500 creatives from 61 countries participated! • 10 designs from the project are now available as a limited design edition Specifics The 10 awarded designs were sold better than all previous limited design editions. Further information • • final result: bit.ly/jvto-vic ! Media Coverage (W&V, german): bit.ly/jvto-vic2 16
    • Product innovation for Coca-Cola Task What should bottle crates look like in the future? What new requirements would they have to meet?! Coca-Cola Germany raised these questions looking for the next big thing in bottle crates. Results • • 443 ideas and more than 3,500 variations! Participation of more than 4,000 creatives from 57 countries Specifics • More than 2,3 million page impressions through ads and editorials on design blogs and communities.! • More than 8,000,000 ad impressions through a customized Google Ad Network Further information • • • Finales Ergebnis: bit.ly/jvto-cola ! • W&V: bit.ly/jvto-cola4 Der Tagesspiegel: bit.ly/jvto-cola2 ! Designmagazin H.O.M.E.: 
 bit.ly/jvto-cola3! 17
    • Product innovation for Starbucks Task The betacup challenge was founded in May 2009 in an effort to reduce the 58 billion paper coffee cups that go to waste each year. The task was about creating a more convenient alternative to the reusable coffee cup. Our Creative Community came up with ideas that innovate the way we consume coffee in order to reduce paper cup waste. Results • • • 430 ideas in more than 2‘400 variations! Over 5‘000 comments and 12‘995 ratings! Participation of more than 1‘000 creatives from 64 countries Specific • • More than 90‘000 Facebook & Twitter mentions ! Over 10‘000‘000 media impressions, several articles and TV reports Further information • • Final result: bit.ly/jvto-cup ! Article on fastcompany.com: 
 bit.ly/jvto-btcp2 18
    • Life Edited – the apartment of the future Task This project dared the creatives to design a 420sf apartment in a way that would combine sustainability and environmental responsibility with a free and social lifestyle. Results • more than 4,500 architects, designers and other creatives participated! • despite the complex task, there were 298 entries with over 6,000 detailed versions Specifics • 650,000+ page views on the project page lifeedited.com! • • 15000.000+ media impressions! In May 2012, the winning idea was implemented in an apartment in New York Soho. Further information • • final result: bit.ly/jvto-le ! Video of the completed apartment: bit.ly/ jvto-hill 19
    • Campaign ideas for Greenpeace Task The anti nuclear powered energy logo Greenpeace was using to this date was widely known, did not comply with the zeitgeist though. Hence the client was looking for a timely logo and key visual plus tagline. Results • More than 315 detailed designs with 881 variations were submitted! • There were more than 1,500 comments and 8,000 votings on the idea Further information final result: bit.ly/jvto-green 20
    • 21 Start your project on jovoto and work with our global creative community. Jörn Hendrik Ast Sales & Marketing +49 30 802 087 8 – 14 +49 171 369 53 36 jhast@jovoto.com facebook.com/jormason @jormason Jovoto GmbH! Prinzessinnenstrasse 20! D-10969 Berlin! Tel.: +49 30 – 802 087 8-00! Fax: +49 30 – 802 087 8-29! E-Mail: contact@jovoto.com! ! www.jovoto.com