Throughout his career, hockey great Wayne Gretzky had the uncanny ability to skate to where the puck was going to be. Likewise, in today’s ever-changing publishing landscape, we must keep in step with, if not ahead of, the puck.Traditional (print) and digital publishers are facing obstacles and opportunities: Where is the puck going? What do readers/users want? Should we change the way we think about magazines? How does new media enter our plans? Can social media fuel traditional publishing?