Contact: Leslie TepenTel. (314) 516-6677Email: tepenl@umsl.eduFOR IMMEDIATE RELEASEUMSL Announces Digital Media Marketing ...
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UMSL Announces Digital Media Marketing Courses

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Program, beginning in June, offers undergraduate, graduate and certificate level courses in social media, web analytics, mobile marketing, media buying and more.

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UMSL Announces Digital Media Marketing Courses

  1. 1. Contact: Leslie TepenTel. (314) 516-6677Email: tepenl@umsl.eduFOR IMMEDIATE RELEASEUMSL Announces Digital Media Marketing CoursesProgram, beginning in June, offers undergraduate, graduate and certificate level courses in social media,web analytics, mobile marketing, media buying and more.ST. LOUIS – May 10, 2013 – University of Missouri–St. Louis College of Business Administration and theSchool of Professional & Continuing Studies announces a new program that offers a Certificate in DigitalMedia Marketing. Courses begin in June with a curriculum that offers marketers a chance to amplify theirskills in the digital world. This Fall, the university will be adding social media marketing to its graduatelevel curriculum.“It is imperative that universities begin to seriously change their marketing curriculums to reflect theevolution of marketing and business being driven by technology or they will be outdated and irrelevant,”said Perry D. Drake, academic director of programs in business and assistant professor at UMSL.Consumers are changing the way they communicate with and research brands, and brands are changingthe way they promote and engage with consumers. Attention has been shifted from traditional mediamarketing to Internet, wireless devices and other digital platforms.Based on Forrester Research, by 2016, advertisers will spend as much on interactive marketingas they do on television advertising today. Investment in search marketing, display advertising,email marketing, mobile marketing, and social media will near $77 billion and represent 35% ofall advertising, as interactive channels gain legitimacy in the marketing mix.As such, today’s marketers must be well versed in many areas including:Social media listening techniques and toolsWeb tracking techniques, tools and dashboardingMobile marketing strategiesContent development strategiesEmail marketing techniques for customer retention and retargeting“The curriculum is designed to prepare marketers for the changing landscape where consumers areconnected to a number of devices, have an unprecedented level of information for purchase decisions,and if properly cultivated can be an ambassador for their favorite brands,” Drake said.Due to the focus on the latest issues facing the marketing community, the certificate course curriculumwill improve the skill set of a recent graduate or an established professional, and is taught by local andnational industry expertsFor more information, including course descriptions, instructors, fees and registration, please visit thewebsite at http://www.umsl.edu/~pcs/noncredit-offerings/dmm-certificate.html#.UY02FoX8dwE or callPerry Drake at (914) 299-4879.About the University of Missouri–St. Louis School of Professional & Continuing Studies: TheUniversity of Missouri–St. Louis School of Professional & Continuing Studies provides courses, programs,
  2. 2. conferences, and events that fulfill degree completion, professional development and personalenrichment goals for the lifelong learner. For more information, please visit http://pcs.umsl.edu.###For more information about this topic, or to schedule an interview, please call Leslie Tepen at (314) 516-6677 or email Leslie at tepenl@umsl.edu.

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