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The impact of citizen journalism sound

The impact of citizen journalism sound






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    The impact of citizen journalism sound The impact of citizen journalism sound Presentation Transcript

      The impact of citizen journalism
    • What is Citizen Journalism???
      “The idea behind citizen journalism is that people without professional journalism training can use the tools of modern technology and the global distribution of the Internet to create, augment or fact-check media on their own or in collaboration with others”
      – Mark Glaser freelance journalist
    • Impact on the media
      Citizen journalism has given the media a new set of fact checkers.
      Citizens are not only being informed but they are also the informers
      New mediums like the Web make this easier and more accessible
      Citizen journalism has provided a need for citizen journalism sites in order to help propel this new medium
      Adjustments to online content and style
    • Impact on the media: Participatory Culture
      Henry Jenkins says that in a participatory culture not every member must contribute, but all believe they are free to contribute when ready and what they contribute will be valued.
      Ex. YouTube, Wikipedia, commercial spoofs
      Advertising has changed because of participatory culture
      Appreciating value of the work
      Further perpetuating the content
    • Examples…
      Soulja Boy
      Mac vs. PC advertising campaign inspired the generation of new content that perpetuated the brand message
      Here is a local spoof: GatorTutoring vs. TutoringZone youtube.com/watch?v=S5l7FXGZFL8
    • Impact on the media: Pew research
      92% of Americans get their media from multiple sources
      6 out of 10 get their news from online and offline sources
      Of those who get their news online, 75% get news forwarded through posts on social networking sites or email and 52% share links to news with others via those means.
    • Social Networking and Citizen journalism
      Links to news stories
      Comments on news stories
      Creating buzz about particular topics while informing citizens about what’s happening
      Pages devoted to events created by citizens
    • New directions for citizen journalism
      Crowdsourcing- uses readers to create a news story. Information is gathered not by journalists but through an alternate medium such as the Web. (Robert Niles “Accident Watch”)
      Growing networks of community journalism sites
    • Success stories
      2004- Citizen bloggers were issued press credentials to the Democratic and Republican conventions
      2010- Olympics gave press passes to citizen journalists
      Global Voices
    • Is this the end of professional journalism?
      Only if we make it.
      The public still has a distrust of the media, but you can’t believe everything you read on the internet.
      The shift toward crowdsourcing goes to show that there are ways to involve the community in journalism without having them write the story. Making the public active participants in journalism rather than the creators will save professional journalists