Headlines, sub-heads,pull quotes, lists           Electronic Technology
Headlines Bring users into the story. Should not over promise. Should not be cutesy. Should be short; less than 64 cha...
Headlines Should be in the active voice. Capitalize the first word. Limit adjectives. Use strong verbs.
Headlines Can start a sentence with a number; only use numerals vs.  spelling the number. Fill each line of the headline...
Sub-heads Break up the text. Should be informative. Give the user a reason to continue reading.
Pull Quotes Memorable Unusual Larger type size Identify speaker in a smaller type size
Lists Keep short. Use for three or more items. Use numbers to indicate an order. Use bullets to indicate that there is...
KudosAnia Phillips | Hair’s a Thought http://hairofatime.wordpress.com/Katie DePriest | Happiness http://pursuitoftrue...
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J232 headlines 8.1

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J232 headlines 8.1

  1. 1. Headlines, sub-heads,pull quotes, lists Electronic Technology
  2. 2. Headlines Bring users into the story. Should not over promise. Should not be cutesy. Should be short; less than 64 characters.
  3. 3. Headlines Should be in the active voice. Capitalize the first word. Limit adjectives. Use strong verbs.
  4. 4. Headlines Can start a sentence with a number; only use numerals vs. spelling the number. Fill each line of the headline within two small letter xs: Aretha, Patti to sing at new Apolloxx
  5. 5. Sub-heads Break up the text. Should be informative. Give the user a reason to continue reading.
  6. 6. Pull Quotes Memorable Unusual Larger type size Identify speaker in a smaller type size
  7. 7. Lists Keep short. Use for three or more items. Use numbers to indicate an order. Use bullets to indicate that there is no specific order or procedure.
  8. 8. KudosAnia Phillips | Hair’s a Thought http://hairofatime.wordpress.com/Katie DePriest | Happiness http://pursuitoftruehappiness.wordpress.com/

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