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Case Study: iTunes
Case Study: iTunes
Case Study: iTunes
Case Study: iTunes
Case Study: iTunes
Case Study: iTunes
Case Study: iTunes
Case Study: iTunes
Case Study: iTunes
Case Study: iTunes
Case Study: iTunes
Case Study: iTunes
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Case Study: iTunes

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  • 1. iTunes Case Study<br />By: <br />RemiEid ID: @26541<br />WalaaYassien ID: @29172<br />
  • 2. Introduction:<br />Apple first introduced iTunes store in April 2003<br />first started out with 200 thousand songs, which gradually increased<br />
  • 3. Target Audience and Segmentation:<br />iTunes is for everyone all around the globe<br />takes note of the cultural differences through different demographics, psychographics as well as geographic segmentations<br />Apple success lies in its glocalization of its content<br />Parents<br />Students/Intellectuals as target audiences<br />
  • 4. iStore:<br />iTunes Ping<br />People can purchase music, movies, TV shows, podcasts, as well as other Apple products such as: Gift cards, iPad 1 and 2, iPhone, apple accessories and so much more<br />People can also chose to rent music, movies, TV shows and podcasts instead of buying them<br />
  • 5. iTunes Business Model:<br />Software engineering<br />Hardware manufacturing<br />Retail<br />
  • 6. iTunes Application:<br />Basic Application: iTunes itself is a free application from Apple to MAC or PC users<br />iTunes basic applications revolve around music, movies, TV shows, Podcast, iTunes U and Audiobooks<br />Over 70% of these applications are related to games while the other applications are related to the internet and social networks<br />Two types of applications: free and paid<br />
  • 7. iTunes Innovation:<br />iTunes when it was first introduced in 2003 was an innovation itself<br />However, iTunes 10 is considered to be a creative version of iTunes rather than an innovative version<br />
  • 8. iTunes e-store:<br />iTunes e-store stands up as huge revolution in the music industry<br />The e-store personal usage rights and the one-click direct download to iTunes made it easy where basic factors towards this success<br />“With music from all five major music companies and over 200 independent music labels, the iTunes Music Store is growing every day and will offer more than 400,000 songs.” <br />
  • 9. iTunes Promotions:<br />“iTunes has revolutionized the way we buy music,” said Dawn Hudson, president of Pepsi-Cola North America <br />In 2004, Pepsi featured Apple in the most historic promotion made by Apple in San Francisco<br />Apple has announced in 2003 that it will legally give away 100 million free songs from its iTunes music stores<br />Another success was when iTunes announced a random sign up for open mice companions for its top 10 leading songs in its online store and the winner would get free downloads from the online store<br />
  • 10. iTunes Gift Cards:<br />The main deal here is Gift Cards from iTunes online shop<br />
  • 11. iTunes Website – Face of the Company:<br />When you open the webpage; it feels more like a real store rather than a website<br />The webpage comes with 35 different languages featuring Apple’s multiple stores which are: Educational, Business and Governmental<br />Moreover, Apple’s e-store defines what should the consumers know about each product and facilitate the flow of information and ordering procedures<br />
  • 12. The End <br />Any Questions?<br />

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