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After a brief introduction of Bayesian Belief Networks, we describe how Probabilistic Structural Equations (PSE) can be induced by BayesiaLab to analyze a specific Perfume Market. We also describe the …
After a brief introduction of Bayesian Belief Networks, we describe how Probabilistic Structural Equations (PSE) can be induced by BayesiaLab to analyze a specific Perfume Market. We also describe the Mutli-Quadrant Analysis (opportunity plots), a new analysis tool allowing taking into account the competitive position of each product\'s drivers for the computation of the optimal policies.
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