AUDIOVISUAL CONTENT IN SHARED SCREENS ("cut the cord" but not the TV set)

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Módulo leccionado na UC de Conteúdos AV para Novos Media do Mestrado em Comunicação Multimédia - Universidade de Aveiro

Módulo leccionado na UC de Conteúdos AV para Novos Media do Mestrado em Comunicação Multimédia - Universidade de Aveiro

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  • 1. LAB MM V (t)– 13/14 uma síntese da TV Interativa AV IN SHARED SCREENS “CUT THE CORD” BUT NOT THE TV SET MCMM | CAVNM | 13-14 [1] http://blogs.independent.co.uk/2011/04/08/the-future-of-television/ Picture:Getty Images Tagged in: Actual Customer Behaviour, television, video on demand AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 2. SHARED SCREENS | agenda THE RELEVANCE OF TV 1 THE ACTUAL TV ECOSYSTEM 2 BRIEF HISTORY OF iTV 3 SOURCES FOR TV SCREENS 4 RESOURCES & DEMOS 5 [2] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 3. SHARED SCREENS | 1 1 [3] THE RELEVANCE OF TV AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 4. ONLINE VIDEO CONTENT where we see it? [4] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 5. ONLINE VIDEO CONTENT where we see it? Accenture-Video-Over-Internet-Consumer-Survey-2013 ONLINE VIDEO CONTENT BY DEVICES [5] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 6. ONLINE VIDEO CONTENT where we see it? PEW Online Video 2013 http://www.youtube.com/watch?v=mGgBY3yBpYY#t=28 [6] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 7. THE RELEVANCE OF TV if we already see a lot of content on personal screens ... where's the relevance of the shared screens (TV)? [7] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 8. THE RELEVANCE OF TV is here… lean forward lean back [8] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 9. THE RELEVANCE OF TV and here… [9] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 10. THE RELEVANCE OF TV and here… [10] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 11. THE RELEVANCE OF TV [11] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 12. THE RELEVANCE OF TV and here… The watercooler talk . the social side of TV!!! [12] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 13. SocialShared screens | a social media TV it’s Social TV TV . basis almost everyone sees… [13] AV CONTENTS FOR NEW MEDIA and talk about what they see PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 14. TV brings people together SocialShared screens | Social TV TV . basis [14] is also a AV CONTENTS FOR NEW MEDIA "meeting point” PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 15. Shared lot of techno-social… a screens | Social TV Social TV . what’s new? [15] changes! AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 16. Shared screens | Social TV hundreds of TV channels daily routines web competition … Social TV . what’s new? [16] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 17. Social iTV apps Shared screens | Social TV Secondary screen apps… Social TV . what’s new? [17] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU è ONE CAN TALK ABOUT WHAT WE SEE IN THE MOMENT
  • 18. http://voidobjects.com/2012/01/22/twitter-on-tv-examples/ [18] Twitter on TV examples… AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 19. http://ottopilotmedia.com/social-media/5-tv-shows-with-twitter-hashtag-wins/ [19] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 20. SHARED SCREENS | 2 2 [20] THE ACTUAL TV ECOSYSTEM AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 21. [21] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 22. [22] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 23. http://socialitv.web.ua.pt/index.php/2013/06/infographic-the-behaviours-of-viewers-in-front-of-tv/ [23] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 24. [24] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 25. [25] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 26. [26] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 27. [27] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 28. [28] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 29. [29] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 30. [30] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 31. [31] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 32. [32] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 33. WHERE ARE THE CONSUMERS and what they are doing? [33] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 34. WHERE ARE THE CONSUMERS and what they are doing? [34] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 35. How TV and Online Video Consumption Stack Up? Nielsen Report [35] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 36. How TV and Online Video Consumption Stack Up? Nielsen Report [36] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 37. Televisão | a pertinência cord cutters [37] AV CONTENTS FOR NEW MEDIA 25% arePEDRO ALMEIDA | JORGE FERRAZ DE ABREU “zero-TV” households
  • 38. WHERE ARE THE CONSUMERS and what they are doing? [38] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 39. WHERE ARE THE CONSUMERS and what they are doing? Nielsen-March-2013-Cross-Platform-Report “Zero-TV” households [39] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 40. WHERE ARE THE CONSUMERS and what they are doing? Nielsen-March-2013-Cross-Platform-Report “Zero-TV” households [40] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 41. WHERE ARE THE CONSUMERS and what they are doing? Nielsen-September-2013-Cross-Platform-Report [41] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 42. WHERE ARE THE CONSUMERS and what they are doing? Nielsen-September-2013-Cross-Platform-Report [42] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 43. WHERE ARE THE CONSUMERS and what they are doing? BAREME/MARKTEST §  1,2 milhões de pessoas em Portugal tem o hábito de ver televisão online §  = 23% dos utilizadores de Internet com mais de 15 anos em Portugal. §  15 aos 34 anos > prática TV online §  prática vai diminuindo com a idade §  + homens (21%) do que mulheres (9%) [43] §  ++ frequente nas classes altas (26%) AV CONTENTS FOR NEW MEDIA PEDRO classes baixas (4%) do que nasALMEIDA | JORGE FERRAZ DE ABREU
  • 44. SHARED SCREENS | 3 3 [44] A BRIEF HISTORY OF iTV AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 45. iTV | a brief history 1950 RC - Complete automatic program selection in the palm of your hand [45] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 46. iTV | a brief history 1950-1960 Winky Dink and You first telephone calls to TV studios CBS 1953 – 1957 (em PT – TV 1956) Today | NBC 1959 http://en.wikipedia.org/wiki/Winky_Dink_and_You [46] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 47. 1970-80 iTV | a brief history Ceefax QUBE platform BBC 1973 Warner | Ohio 1977 http://teletext.mb21.co.uk/gallery/ceefax/ http://www.qube-tv.com/ [47] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 48. iTV | a brief history 1980-90 What’s your story Dow Jones, CompuServe… BBC 1988 Online videotext [48] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 49. iTV | a brief history 1990-2000 Full Service Network World Wide Web Warner | Orlando 1994 – 97 1ªs ideas TV+Web 100 M USD [49] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 50. iTV | a brief history 1990-2000 Digitalização da TV Enhanced TV TPS, SKY, Cable&wirel. | 96-99 Sky Digital, etc Several “interactive” services [50] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 51. 2000-13 iTV | a brief history (.pt) TV Cabo Interactiva SMARTV PT | 2001 Clix | 2005 “Too much” “interactive” services One of the first IPTV solutions [51] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 52. 2000-13 iTV | a brief history (.pt) Zon MEO Zon TV | 2006 PT | 2007 The boom of portuguese IPTV [52] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 53. 2000-13 iTV | a brief history (.pt) Vodafone TV Zon - Iris Vodafone | 2007 Zon Multimédia | 2010 NDS Interface [53] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 54. iTV | a brief history (.pt) Cabovisão 2000-13 and other TELCOs Cabovisão with interactive services TV + NET + TEL [54] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 55. 2013 iTV | a brief history Jan. [55] Fev. Mar. Abr. May Jun. AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 56. 2013 iTV | a brief history Jun. [56] Jul. Aug. Set. Oct. Nov. AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 57. iTV | a brief history 1970 to 2013 the interactivity evolution Interactivity zero pseudo without return channel [57] total with return channel AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 58. SHARED SCREENS | 4 4 [58] SOURCES FOR TV SCREENS AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 59. SOURCES FOR | TV SCREENS In the last years multiple sources: - broadcast TV - DVDs - streaming - youtube - torrents - UGCs - netflix - Hulu [59] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 60. SOURCES FOR | TV SCREENS what... devices can be connected to the TV sets? [60] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 61. SOURCES FOR | TV SCREENS MULTIPLATFORM TV STBs (≠ middlewares) SMART TVs MEDIA CENTERS - (MEDIAROOM) - Google TV (ANDROID) - BOXEE (MULTI OS) - (MEDIAHIGHWAY) - Connected TV (Yahoo) - XBMC (LINUX) - (OPENTV) - Samsung - (ANDROID) - Xbox (mediaroom) - Xbox (hulu) - (DVB-H) - Apple TV (ios) - (MHP) - Wii (Netflix) - (HBBTV) via: [61] IPTV / CATV / DTT... IPTV / CATV / TDT + several (middleware or OS) NET NET AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 62. SOURCES FOR TV SCREENS | STBs (IPTV, CATV) Interactive TV Channels [62] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 63. SOURCES FOR TV SCREENS | STBs (IPTV, CATV) Interactive TV Apps, Time-shifted TV, VoD [63] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 64. SOURCES FOR TV SCREENS | STBs (IPTV, CATV) Our R&D Interactive TV Apps socialitv.web.ua.pt . Crossed TV Games http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/crossed-tv-games/ . Ineighbour TV http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/ineighbourtv/ . TV Discovery and Enjoy http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/tv-discovery-enjoy/ . Guider http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/flexible-tv-viewing/ [64] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 65. SOURCES FOR TV SCREENS | STBs (DTT) http://www.youtube.com/watch?v=53sCPei3o7E HBBTV - Hybrid Broadcast Broadband TV [65] :video AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 66. https://www.youtube.com/watch?feature=player_embedded&v=ZbFFx9kp1lI SOURCES FOR TV SCREENS | SMART TVs GOOGLE TV (Logitech and Sony…) Better UI; enhanced search; “New” Youtube; Apps Android [66] :video AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 67. SOURCES FOR TV SCREENS | SMART TVs http://connectedtv.yahoo.com/ CONNECTED TV (widgets Yahoo, Samsung, etc) [67] :video AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 68. http://samsungcdn.nfusion.com/smarttv-videos/2h/meet_the_family.mp4 SOURCES FOR TV SCREENS | SMART TVs CONNECTED TV (Samsung) [68] :video AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 69. http://www.youtube.com/watch?v=KRXzG4raxeA&feature=em-upload_owner SOURCES FOR TV SCREENS | SMART TVs CURVED OLED TV (LG) [69] :video AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 70. SOURCES FOR TV SCREENS | (media centers) BOXEE (≠ OS + social, watch later, movies, apps, …) http://vimeo.com/19975982 APPS CONTENT ORIENTED: netflix; vudu, funny or die; TED… [70] :netflix AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 71. SHARED SCREENS | 5 5 [71] Resources & demos AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 72. resources Social TV Experts: Social Data Is Key to Measuring Television Success Nov.13 “Seevibes Score” — a composite score that consolidates data on market share, social impressions, loyalty levels, engagement rate, frequency, and level of response — to gauge how a show is performing socially http://sproutsocial.com/insights/2013/11/social-media-tv-metrics/ 5 TV SHOWS WITH TWITTER HASHTAG #WINS Jun.12 TV shows are getting creative in how and why they hashtag, and we’ve compiled a list of the best of the best hashtagging shows for you here (in no specific order). I bet you’ve already noticed some of them! http://ottopilotmedia.com/social-media/5-tv-shows-with-twitter-hashtag-wins/ Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday Jan.13 As Portent’s President Steve Gahler says, “You can’t own the Super Bowl, but you can own [72] space where everyone talks about the Super Bowl.” the AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA http://www.portent.com/blog/internet-marketing/social-bowl-xlvii.htm | JORGE FERRAZ DE ABREU
  • 73. resources Social TV Social TV Companies Nov.13 Welcome to Lost Remote’s growing directory of social TV startups and a few more established companies with social TV products, sponsored by GetGlue http://lostremote.com/social-tv-companies Social TV Conference Curated by #SocialTVConf http://www.scoop.it/t/socialtvconf Jan.13 Turn on, tune in, retweet: How TV and the Internet melted into one world Apr.13 …television is very wisely adapting and integrating Internet culture into its broadcast plans http://www.digitaltrends.com/social-media/turn-on-tune-in-retweet-how-tv-and-theinternet-melted-into-one-world/ [73] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 74. resources Social TV Mashable Social TV Nov.13 Social TV refers to technologies surrounding television that promote communication and social interaction related to program content http://mashable.com/category/social-tv/ The year in Social TV Dez.12 The shows that drove buzz in social media, the people who tweeted, the brands that engaged us - and why! http://lostremote.com/files/2012/12/2012-Year-In-Social-TV.jpg Talking about TV: Social Media Offers a Shared TV Experience May.13 Viacom released a multi-country study "When Networks Network: TV Gets Social" that explores in great depth the relationship between TV viewing and social media usage-essentially, "second screen" in its truest form http://blog.brightcove.com/en/2013/05/talking-about-tv-social-media-offers-shared-tv-experience [74] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  • 75. resources Social TV Intermedia – The Next Phase In Consumer Engagement Sep.11 And while sites like GetGlue and Philo (which was just bought by Local Response) got things kicked off by allowing you to “check-in” to the content you were reading/watching/listening to, I think you’re going to be hearing a lot more about companies like Social Guide and Bluefins Labs in the months to come http://www.rickliebling.com/2011/09/11/intermedia-the-next-phase-in-consumer-engagement/ [75] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU