AUDIOVISUAL CONTENT IN SHARED SCREENS ("cut the cord" but not the TV set)

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Módulo leccionado na UC de Conteúdos AV para Novos Media do Mestrado em Comunicação Multimédia - Universidade de Aveiro

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AUDIOVISUAL CONTENT IN SHARED SCREENS ("cut the cord" but not the TV set)

  1. 1. LAB MM V (t)– 13/14 uma síntese da TV Interativa AV IN SHARED SCREENS “CUT THE CORD” BUT NOT THE TV SET MCMM | CAVNM | 13-14 [1] http://blogs.independent.co.uk/2011/04/08/the-future-of-television/ Picture:Getty Images Tagged in: Actual Customer Behaviour, television, video on demand AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  2. 2. SHARED SCREENS | agenda THE RELEVANCE OF TV 1 THE ACTUAL TV ECOSYSTEM 2 BRIEF HISTORY OF iTV 3 SOURCES FOR TV SCREENS 4 RESOURCES & DEMOS 5 [2] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  3. 3. SHARED SCREENS | 1 1 [3] THE RELEVANCE OF TV AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  4. 4. ONLINE VIDEO CONTENT where we see it? [4] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  5. 5. ONLINE VIDEO CONTENT where we see it? Accenture-Video-Over-Internet-Consumer-Survey-2013 ONLINE VIDEO CONTENT BY DEVICES [5] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  6. 6. ONLINE VIDEO CONTENT where we see it? PEW Online Video 2013 http://www.youtube.com/watch?v=mGgBY3yBpYY#t=28 [6] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  7. 7. THE RELEVANCE OF TV if we already see a lot of content on personal screens ... where's the relevance of the shared screens (TV)? [7] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  8. 8. THE RELEVANCE OF TV is here… lean forward lean back [8] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  9. 9. THE RELEVANCE OF TV and here… [9] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  10. 10. THE RELEVANCE OF TV and here… [10] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  11. 11. THE RELEVANCE OF TV [11] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  12. 12. THE RELEVANCE OF TV and here… The watercooler talk . the social side of TV!!! [12] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  13. 13. SocialShared screens | a social media TV it’s Social TV TV . basis almost everyone sees… [13] AV CONTENTS FOR NEW MEDIA and talk about what they see PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  14. 14. TV brings people together SocialShared screens | Social TV TV . basis [14] is also a AV CONTENTS FOR NEW MEDIA "meeting point” PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  15. 15. Shared lot of techno-social… a screens | Social TV Social TV . what’s new? [15] changes! AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  16. 16. Shared screens | Social TV hundreds of TV channels daily routines web competition … Social TV . what’s new? [16] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  17. 17. Social iTV apps Shared screens | Social TV Secondary screen apps… Social TV . what’s new? [17] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU è ONE CAN TALK ABOUT WHAT WE SEE IN THE MOMENT
  18. 18. http://voidobjects.com/2012/01/22/twitter-on-tv-examples/ [18] Twitter on TV examples… AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  19. 19. http://ottopilotmedia.com/social-media/5-tv-shows-with-twitter-hashtag-wins/ [19] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  20. 20. SHARED SCREENS | 2 2 [20] THE ACTUAL TV ECOSYSTEM AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  21. 21. [21] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  22. 22. [22] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  23. 23. http://socialitv.web.ua.pt/index.php/2013/06/infographic-the-behaviours-of-viewers-in-front-of-tv/ [23] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  24. 24. [24] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  25. 25. [25] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  26. 26. [26] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  27. 27. [27] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  28. 28. [28] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  29. 29. [29] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  30. 30. [30] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  31. 31. [31] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  32. 32. [32] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  33. 33. WHERE ARE THE CONSUMERS and what they are doing? [33] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  34. 34. WHERE ARE THE CONSUMERS and what they are doing? [34] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  35. 35. How TV and Online Video Consumption Stack Up? Nielsen Report [35] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  36. 36. How TV and Online Video Consumption Stack Up? Nielsen Report [36] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  37. 37. Televisão | a pertinência cord cutters [37] AV CONTENTS FOR NEW MEDIA 25% arePEDRO ALMEIDA | JORGE FERRAZ DE ABREU “zero-TV” households
  38. 38. WHERE ARE THE CONSUMERS and what they are doing? [38] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  39. 39. WHERE ARE THE CONSUMERS and what they are doing? Nielsen-March-2013-Cross-Platform-Report “Zero-TV” households [39] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  40. 40. WHERE ARE THE CONSUMERS and what they are doing? Nielsen-March-2013-Cross-Platform-Report “Zero-TV” households [40] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  41. 41. WHERE ARE THE CONSUMERS and what they are doing? Nielsen-September-2013-Cross-Platform-Report [41] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  42. 42. WHERE ARE THE CONSUMERS and what they are doing? Nielsen-September-2013-Cross-Platform-Report [42] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  43. 43. WHERE ARE THE CONSUMERS and what they are doing? BAREME/MARKTEST §  1,2 milhões de pessoas em Portugal tem o hábito de ver televisão online §  = 23% dos utilizadores de Internet com mais de 15 anos em Portugal. §  15 aos 34 anos > prática TV online §  prática vai diminuindo com a idade §  + homens (21%) do que mulheres (9%) [43] §  ++ frequente nas classes altas (26%) AV CONTENTS FOR NEW MEDIA PEDRO classes baixas (4%) do que nasALMEIDA | JORGE FERRAZ DE ABREU
  44. 44. SHARED SCREENS | 3 3 [44] A BRIEF HISTORY OF iTV AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  45. 45. iTV | a brief history 1950 RC - Complete automatic program selection in the palm of your hand [45] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  46. 46. iTV | a brief history 1950-1960 Winky Dink and You first telephone calls to TV studios CBS 1953 – 1957 (em PT – TV 1956) Today | NBC 1959 http://en.wikipedia.org/wiki/Winky_Dink_and_You [46] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  47. 47. 1970-80 iTV | a brief history Ceefax QUBE platform BBC 1973 Warner | Ohio 1977 http://teletext.mb21.co.uk/gallery/ceefax/ http://www.qube-tv.com/ [47] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  48. 48. iTV | a brief history 1980-90 What’s your story Dow Jones, CompuServe… BBC 1988 Online videotext [48] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  49. 49. iTV | a brief history 1990-2000 Full Service Network World Wide Web Warner | Orlando 1994 – 97 1ªs ideas TV+Web 100 M USD [49] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  50. 50. iTV | a brief history 1990-2000 Digitalização da TV Enhanced TV TPS, SKY, Cable&wirel. | 96-99 Sky Digital, etc Several “interactive” services [50] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  51. 51. 2000-13 iTV | a brief history (.pt) TV Cabo Interactiva SMARTV PT | 2001 Clix | 2005 “Too much” “interactive” services One of the first IPTV solutions [51] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  52. 52. 2000-13 iTV | a brief history (.pt) Zon MEO Zon TV | 2006 PT | 2007 The boom of portuguese IPTV [52] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  53. 53. 2000-13 iTV | a brief history (.pt) Vodafone TV Zon - Iris Vodafone | 2007 Zon Multimédia | 2010 NDS Interface [53] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  54. 54. iTV | a brief history (.pt) Cabovisão 2000-13 and other TELCOs Cabovisão with interactive services TV + NET + TEL [54] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  55. 55. 2013 iTV | a brief history Jan. [55] Fev. Mar. Abr. May Jun. AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  56. 56. 2013 iTV | a brief history Jun. [56] Jul. Aug. Set. Oct. Nov. AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  57. 57. iTV | a brief history 1970 to 2013 the interactivity evolution Interactivity zero pseudo without return channel [57] total with return channel AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  58. 58. SHARED SCREENS | 4 4 [58] SOURCES FOR TV SCREENS AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  59. 59. SOURCES FOR | TV SCREENS In the last years multiple sources: - broadcast TV - DVDs - streaming - youtube - torrents - UGCs - netflix - Hulu [59] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  60. 60. SOURCES FOR | TV SCREENS what... devices can be connected to the TV sets? [60] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  61. 61. SOURCES FOR | TV SCREENS MULTIPLATFORM TV STBs (≠ middlewares) SMART TVs MEDIA CENTERS - (MEDIAROOM) - Google TV (ANDROID) - BOXEE (MULTI OS) - (MEDIAHIGHWAY) - Connected TV (Yahoo) - XBMC (LINUX) - (OPENTV) - Samsung - (ANDROID) - Xbox (mediaroom) - Xbox (hulu) - (DVB-H) - Apple TV (ios) - (MHP) - Wii (Netflix) - (HBBTV) via: [61] IPTV / CATV / DTT... IPTV / CATV / TDT + several (middleware or OS) NET NET AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  62. 62. SOURCES FOR TV SCREENS | STBs (IPTV, CATV) Interactive TV Channels [62] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  63. 63. SOURCES FOR TV SCREENS | STBs (IPTV, CATV) Interactive TV Apps, Time-shifted TV, VoD [63] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  64. 64. SOURCES FOR TV SCREENS | STBs (IPTV, CATV) Our R&D Interactive TV Apps socialitv.web.ua.pt . Crossed TV Games http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/crossed-tv-games/ . Ineighbour TV http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/ineighbourtv/ . TV Discovery and Enjoy http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/tv-discovery-enjoy/ . Guider http://socialitv.web.ua.pt/index.php/projects/sponsored-projects/flexible-tv-viewing/ [64] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  65. 65. SOURCES FOR TV SCREENS | STBs (DTT) http://www.youtube.com/watch?v=53sCPei3o7E HBBTV - Hybrid Broadcast Broadband TV [65] :video AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  66. 66. https://www.youtube.com/watch?feature=player_embedded&v=ZbFFx9kp1lI SOURCES FOR TV SCREENS | SMART TVs GOOGLE TV (Logitech and Sony…) Better UI; enhanced search; “New” Youtube; Apps Android [66] :video AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  67. 67. SOURCES FOR TV SCREENS | SMART TVs http://connectedtv.yahoo.com/ CONNECTED TV (widgets Yahoo, Samsung, etc) [67] :video AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  68. 68. http://samsungcdn.nfusion.com/smarttv-videos/2h/meet_the_family.mp4 SOURCES FOR TV SCREENS | SMART TVs CONNECTED TV (Samsung) [68] :video AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  69. 69. http://www.youtube.com/watch?v=KRXzG4raxeA&feature=em-upload_owner SOURCES FOR TV SCREENS | SMART TVs CURVED OLED TV (LG) [69] :video AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  70. 70. SOURCES FOR TV SCREENS | (media centers) BOXEE (≠ OS + social, watch later, movies, apps, …) http://vimeo.com/19975982 APPS CONTENT ORIENTED: netflix; vudu, funny or die; TED… [70] :netflix AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  71. 71. SHARED SCREENS | 5 5 [71] Resources & demos AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  72. 72. resources Social TV Experts: Social Data Is Key to Measuring Television Success Nov.13 “Seevibes Score” — a composite score that consolidates data on market share, social impressions, loyalty levels, engagement rate, frequency, and level of response — to gauge how a show is performing socially http://sproutsocial.com/insights/2013/11/social-media-tv-metrics/ 5 TV SHOWS WITH TWITTER HASHTAG #WINS Jun.12 TV shows are getting creative in how and why they hashtag, and we’ve compiled a list of the best of the best hashtagging shows for you here (in no specific order). I bet you’ve already noticed some of them! http://ottopilotmedia.com/social-media/5-tv-shows-with-twitter-hashtag-wins/ Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday Jan.13 As Portent’s President Steve Gahler says, “You can’t own the Super Bowl, but you can own [72] space where everyone talks about the Super Bowl.” the AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA http://www.portent.com/blog/internet-marketing/social-bowl-xlvii.htm | JORGE FERRAZ DE ABREU
  73. 73. resources Social TV Social TV Companies Nov.13 Welcome to Lost Remote’s growing directory of social TV startups and a few more established companies with social TV products, sponsored by GetGlue http://lostremote.com/social-tv-companies Social TV Conference Curated by #SocialTVConf http://www.scoop.it/t/socialtvconf Jan.13 Turn on, tune in, retweet: How TV and the Internet melted into one world Apr.13 …television is very wisely adapting and integrating Internet culture into its broadcast plans http://www.digitaltrends.com/social-media/turn-on-tune-in-retweet-how-tv-and-theinternet-melted-into-one-world/ [73] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  74. 74. resources Social TV Mashable Social TV Nov.13 Social TV refers to technologies surrounding television that promote communication and social interaction related to program content http://mashable.com/category/social-tv/ The year in Social TV Dez.12 The shows that drove buzz in social media, the people who tweeted, the brands that engaged us - and why! http://lostremote.com/files/2012/12/2012-Year-In-Social-TV.jpg Talking about TV: Social Media Offers a Shared TV Experience May.13 Viacom released a multi-country study "When Networks Network: TV Gets Social" that explores in great depth the relationship between TV viewing and social media usage-essentially, "second screen" in its truest form http://blog.brightcove.com/en/2013/05/talking-about-tv-social-media-offers-shared-tv-experience [74] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU
  75. 75. resources Social TV Intermedia – The Next Phase In Consumer Engagement Sep.11 And while sites like GetGlue and Philo (which was just bought by Local Response) got things kicked off by allowing you to “check-in” to the content you were reading/watching/listening to, I think you’re going to be hearing a lot more about companies like Social Guide and Bluefins Labs in the months to come http://www.rickliebling.com/2011/09/11/intermedia-the-next-phase-in-consumer-engagement/ [75] AV CONTENTS FOR NEW MEDIA PEDRO ALMEIDA | JORGE FERRAZ DE ABREU

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