Presentatie titel Rotterdam, 00 januari 2007 IP FORTE II TURKU, FINLAND ROTTERDAM  UNIVERSITY Rotterdam Business School IN...
IP FORTE II SUSTAINABILITY AND TOURISM <ul><li>hospitality  ( plural   hospitalities ) </li></ul><ul><li>( business ) The ...
SUSTAINABILITY AND TOURISM: MOST RESEARCH IS DONE BY, FOR AND THROUGH THE TOURIST INDUSTRY.  CHECKING INTERNET DATA AND RE...
SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? <ul><li>RESEARCH DONE BY  </li></ul><ul><li>NBTC AND NIPO  </li></...
SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? <ul><li>RESEARCH OBJECTIVE: </li></ul><ul><li>TO GET INSIGHT IN TH...
SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? <ul><li>RESEARCH SET-UP: </li></ul><ul><li>-  NBTC-NIPO DID THIS S...
SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? <ul><li>BEFORE TALKING ABOUT SUSTAINABLE HOLIDAYS, WE LIKE TO KNOW...
<ul><li>EVERY TEAM PRESENTS THEIR IDEA HOW THE GOVERNMENT OF THE HOME COUNTRY WOULD REACT ON THESE ISSUES: </li></ul><ul><...
SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? <ul><li>RESULTS IN THE NETHERLANDS: </li></ul><ul><li>IMPROVE HEAL...
SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? <ul><li>WHAT DO WE SEE: </li></ul><ul><li>(12.1 M DUTCH 18+) </li>...
SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? <ul><li>DEFINITION OF SUSTAINABLE HOLIDAYS: </li></ul><ul><li>SUST...
Sustainability <ul><li>The best known definition of the concept of sustainable development is the one of the Brundtland Co...
SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? <ul><li>HOW IMPORTANT OR UNIMPORTANT IS ATTENTION FOR SUSTAINABILI...
SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? ANSWERS PER AGE GROUP
SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? WHAT TYPE OF HOLIDAYS IS CONSIDERED SUSTAINABLE? (ACCORDING TO DUT...
SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? Which aspects are important during HOLIDAYS? <ul><li>1.PEOPLE ,  2...
SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? <ul><li>What are criteria for your choice of destination? </li></u...
SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? <ul><li>WHO DO YOU KEEP RESPONSIBLE FOR THE SUSTAINABLE CHARACTER ...
SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? PRESENT HOLIDAYS BEHAVIOR: <ul><li>DID YOU TAKE ANY OF THE FOLLOWI...
SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? PRESENT HOLIDAYS BEHAVIOR: <ul><li>IT IS INTERESTING TO NOTICE THA...
SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? ARE YOU PREPARED TO CHANGE?
SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? ARE YOU PREPARED TO CHANGE?: <ul><li>7.8 M DUTCH HOLIDAYSERS ARE (...
SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? WHAT DO YOU WANT TO DO FOR A MORE SUSTAINABLE HOLIDAYS? <ul><li>BE...
SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? WHAT CHANGE WOULD YOU SUPPORT MOST ? <ul><li>ACCO ’ S WITH INTERES...
SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? <ul><li>CONCLUSIONS: </li></ul><ul><li>THE BAD NEWS: </li></ul><ul...
SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? <ul><li>CONCLUSIONS: </li></ul><ul><li>THE GOOD NEWS: </li></ul><u...
INTERESTING READING: http://www.finnairgroup.com/linked/en/konserni/Logbook_09_englanti_15MB.pdf READ THE DIFFERENT ARTICL...
Upcoming SlideShare
Loading in …5
×

Sustainable vacation presentation

688 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
688
On SlideShare
0
From Embeds
0
Number of Embeds
16
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Sustainable vacation presentation

  1. 1. Presentatie titel Rotterdam, 00 januari 2007 IP FORTE II TURKU, FINLAND ROTTERDAM UNIVERSITY Rotterdam Business School INTERNATIONAL BUSINESS AND MANAGEMENT STUDIES ir C.Leunis drs. C. van Leeuwen April, 2010
  2. 2. IP FORTE II SUSTAINABILITY AND TOURISM <ul><li>hospitality ( plural   hospitalities ) </li></ul><ul><li>( business ) The business of providing catering, lodging and entertainment service. </li></ul><ul><li>The act or service of welcoming , receiving , hosting , or entertaining guests </li></ul>Source: en.wiktionary.org/wiki/hospitality
  3. 3. SUSTAINABILITY AND TOURISM: MOST RESEARCH IS DONE BY, FOR AND THROUGH THE TOURIST INDUSTRY. CHECKING INTERNET DATA AND REPORTS LEARNED THAT ACTIONS IN THE FIELD OF SUSTAINABILITY IN TOURISM COME FROM GOVERNMENTS, NGO’S AND THE INDUSTRY. but…………….. WHAT DOES THE CONSUMER NEED, WANT, DESIRE WHEN IT COMES TO HIS HOLIDAYS?
  4. 4. SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? <ul><li>RESEARCH DONE BY </li></ul><ul><li>NBTC AND NIPO </li></ul><ul><li>NATIONAL BUREAU FOR TOURISM AND CONGRESSES </li></ul><ul><li>NETHERLANDS INSTITUTE FOR PUBLIC OPINION </li></ul><ul><li>MARCH 2010 </li></ul>
  5. 5. SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? <ul><li>RESEARCH OBJECTIVE: </li></ul><ul><li>TO GET INSIGHT IN THE ATTITUDE AND BEHAVIOR OF THE DUTCH CONSUMER IN VIEW OF SUSTAINABILITY IN THE FIELD OF HOLIDAYS </li></ul>
  6. 6. SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? <ul><li>RESEARCH SET-UP: </li></ul><ul><li>- NBTC-NIPO DID THIS STUDY IN DECEMBER 2009 </li></ul><ul><li>- FIELDWORK BETWEEN DECEMBER 7 AND 14, 2009 </li></ul><ul><li>(JUST BEFORE “COPENHAGEN”) </li></ul><ul><li>- n = 1,181 SAMPLE IS REPRESENTATIVE FOR DUTCH POPULATION OF 18 YEARS AND OLDER </li></ul><ul><li>- THIS PRESENTATION IS A FIRST RESULT </li></ul><ul><li>- FINAL REPORT (€ 3,500) FOR SALE FOR THE INDUSTRY SOON </li></ul><ul><li>- RESEARCH WILL BE REPEATED PERIODICALY TO MONITOR </li></ul><ul><li>ATTITUDE AND BEHAVIOR OF DUTCH TOURISTS IN VIEW OF </li></ul><ul><li>SUSTAINABLE HOLIDAYS OVER TIME </li></ul>
  7. 7. SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? <ul><li>BEFORE TALKING ABOUT SUSTAINABLE HOLIDAYS, WE LIKE TO KNOW IF THE TOURIST IS INTERESTED IN SUSTAINABILITY? IF SO, HOW (RELATIVE) IMPORTANT IS THE TOPIC? </li></ul><ul><li>ISSUE RANKING : GIVEN ARE 18 ISSUES </li></ul><ul><li>A. GIVE THE MOST IMPORTANT ISSUE </li></ul><ul><li>B. MENTION THE 5 MOST IMPORTANT ISSUES </li></ul>
  8. 8. <ul><li>EVERY TEAM PRESENTS THEIR IDEA HOW THE GOVERNMENT OF THE HOME COUNTRY WOULD REACT ON THESE ISSUES: </li></ul><ul><li>1. REDUCTION CO2 </li></ul><ul><li>2. SUSTAINABLE ENERGY AND CLIMATE POLICY </li></ul><ul><li>3. MORE NATURE </li></ul><ul><li>4. FIGHT CRIME </li></ul><ul><li>5. FIGHT TRAFIC JAMS </li></ul><ul><li>6. FIGHT TERRORISM </li></ul><ul><li>7. FIGHT POVERTY </li></ul><ul><li>8. FIGHT UNEMPLOYMENT AND STIMULATE MORE JOBS </li></ul><ul><li>9. STIMULATE NORMS AND VALUES </li></ul><ul><li>10. STIMULATE ECONOMICAL GROWTH </li></ul><ul><li>11. REMAIN SPENDING POWER OF CONSUMERS </li></ul><ul><li>12. IMPROVE EDUCATION </li></ul><ul><li>13. IMPROVE KNOWLEDGE INNOVATION ENTREPRENEURSHIP </li></ul><ul><li>14. IMPROVE HUMAN RIGHTS </li></ul><ul><li>15. IMPROVE POLICY FOR IMMIGRANTS </li></ul><ul><li>16. IMPROVE HEALTH CARE </li></ul><ul><li>17. IMPROVE SITUATION FOR THE ELDERLY </li></ul><ul><li>18. IMPROVE FINANCIAL SITUATION GOVERNMENT </li></ul><ul><li>A. GIVE THE MOST IMPORTANT ISSUE </li></ul><ul><li>B. MENTION THE 5 MOST IMPORTANT ISSUES </li></ul>
  9. 9. SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? <ul><li>RESULTS IN THE NETHERLANDS: </li></ul><ul><li>IMPROVE HEALTH CARE 12 XXXXXX 00000000000000000000000000 53 % IMPROVE SITUATION FOR THE ELDERLY 9 XXXXX 0000000000000000000000000 50 </li></ul><ul><li>FIGHT CRIME 11 XXXXXX 00000000000000000000000 49 </li></ul><ul><li>FIGHT UNEMPLOYMENT AND STIMULATE MORE JOBS 9 XXXXX 000000000000000000000 43 </li></ul><ul><li>IMPROVE EDUCATION 6 XXX 0000000000000000000 35 </li></ul><ul><li>STIMULATE NORMS AND VALUES 8 XXXX 00000000000000000 34 </li></ul><ul><li>FIGHT POVERTY 6 XXX 000000000000000 29 </li></ul><ul><li>REMAIN SPENDING POWER OF CONSUMERS 5 XXX 00000000000000 28 </li></ul><ul><li>IMPROVE FINANCIAL SITUATION GOVERNMENT 6 XXX 0000000000000 26 </li></ul><ul><li>SUSTAINABLE ENERGY AND CLIMATE POLICY 6 XXX 0000000000000 25 </li></ul><ul><li>STIMULATE ECONOMICAL GROWTH 6 XXX 000000000000 23 </li></ul><ul><li>REDUCTION CO2 5 XXX 00000000 15 </li></ul><ul><li>FIGHT TRAFIC JAMS 2 X 0000000 14 </li></ul><ul><li>FIGHT TERRORISM 3 XX 00000 13 </li></ul><ul><li>IMPROVE KNOWLEDGE INNOVATION ENTREPRENEURSHIP 2 X 000000 12 </li></ul><ul><li>IMPROVE POLICY FOR IMMIGRANTS 2 X 000000 11 MOST IMPORTANT </li></ul><ul><li>MORE NATURE 1 X 0000 7 TOTAL (MAX 5) </li></ul><ul><li>IMPROVE HUMAN RIGHTS 1 X 000 5 </li></ul>
  10. 10. SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? <ul><li>WHAT DO WE SEE: </li></ul><ul><li>(12.1 M DUTCH 18+) </li></ul><ul><li>Out of 18 issues: </li></ul><ul><li>6.4 M RANK IMPROVEMT PUBLIC HEALTH AS #1 </li></ul><ul><li>6.1 M RANK IMPROVEMENT OF ELDERLY AS # 2 </li></ul><ul><li>5.9 M RANK FIGHT CRIME AS # 3 </li></ul><ul><li>5.3 M RANK FIGHT UNEMPLOYMENT AND STIMULATE MORE JOBS AS # 4 </li></ul><ul><li>4.8 M RANK IMPROVEMENT EDUCATION AS # 5 </li></ul><ul><li>RANKING 10, 12 AND 17 FOR SUSTAINABLE ISSUES </li></ul>
  11. 11. SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? <ul><li>DEFINITION OF SUSTAINABLE HOLIDAYS: </li></ul><ul><li>SUSTAINABLE HOLIDAYS ARE HOLIDAYS WHERE THERE IS LOWER PRESSURE ON ENVIRONMENT AND NATURE AND WHERE THERE IS ATTENTION FOR THE CONSERVATION OF CULTURE AND THE SOCIAL CIRCUMSTANCES OF THE LOCAL POPULATION ON THE HOLIDAYS DESTINATION. </li></ul><ul><li>IN THIS WAY HOLIDAYS REMAIN POSSIBLE IN THE FUTURE. </li></ul><ul><li>DO YOU AGREE WITH THIS DEFINITION? </li></ul><ul><li>WHAT IS THE ALTERNATIVE? </li></ul>
  12. 12. Sustainability <ul><li>The best known definition of the concept of sustainable development is the one of the Brundtland Commision (1987). </li></ul><ul><li>According to their report, entitled “ Our common future - the world commission on environment and development ”, </li></ul><ul><li>sustainable development means: </li></ul><ul><li>meeting the needs of the present generation without compromising the ability of future generations to meet their own needs. </li></ul>
  13. 13. SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? <ul><li>HOW IMPORTANT OR UNIMPORTANT IS ATTENTION FOR SUSTAINABILITY WHEN YOU PLAN OR BOOK A HOLIDAYS? </li></ul><ul><li>7.2 M Dutch (59%) HOLIDAYSers think it is important that there is attention for sustainability for their HOLIDAYSs: </li></ul>
  14. 14. SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? ANSWERS PER AGE GROUP
  15. 15. SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? WHAT TYPE OF HOLIDAYS IS CONSIDERED SUSTAINABLE? (ACCORDING TO DUTCH CONSUMER) <ul><li>very reas. some not don’t </li></ul><ul><li>sus. Sus. sus. sus. know </li></ul><ul><li>Camping 17 48 25 5 5 </li></ul><ul><li>Bungalow in NL,D,B 4 42 34 10 10 </li></ul><ul><li>Short stay hotel 4 33 38 12 13 </li></ul><ul><li>Cruise 11 22 29 27 11 </li></ul><ul><li>City trip 2 23 36 26 13 </li></ul><ul><li>Wintersports 0 17 29 46 9 </li></ul><ul><li>Far destinations 1 15 37 34 13 </li></ul><ul><li>Sun-flights mediter. 1 10 33 43 13% </li></ul>
  16. 16. SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? Which aspects are important during HOLIDAYS? <ul><li>1.PEOPLE , 2.PLANET , 3.PROFIT </li></ul><ul><li>NO CHILD LABOUR 1 55% </li></ul><ul><li>GOOD WORKING- AND LIVING CIRCUMSTANCES 1 52 </li></ul><ul><li>INCREASING USE OF SUSTAINABLE ENERGY 2 50 </li></ul><ul><li>CONSERVATION OF NATURE (FLORA & FAUNA) 2 47 </li></ul><ul><li>REDUCTION OF WASTE 2 40 </li></ul><ul><li>FAIR TRADE WITH LOCAL PEOPLE 1 40 </li></ul><ul><li>REDUCE AIR POLUTION 2 36 </li></ul><ul><li>LOWER CO2 EMISSIONS 2 33 </li></ul><ul><li>CONSERVATION OF LOCAL CULTURE AND HERITAGE 1 26 </li></ul><ul><li>TAKING CARE OF WATER RESOURCES 2 22 </li></ul><ul><li>MAKE OPTIMAL USE OF LOCAL AND BIO PRODUCTS 1 19 </li></ul><ul><li>“ DO SOMETHING BACK ” FOR LOCAL PEOPLE 3 13 </li></ul><ul><li>NO USE OF PESTICITES 2 12 </li></ul>
  17. 17. SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? <ul><li>What are criteria for your choice of destination? </li></ul><ul><li>Attraction of destination 26 xxxxxxxooooooooo 74% </li></ul><ul><li> Price/quality 20 xxxxxoooooooooo 71 </li></ul><ul><li> Good accommodation 14 xxxxoooooooooo 69 </li></ul><ul><li> Weather 12 xxxoooooooooo 57 </li></ul><ul><li> Price 13 xxxooooooooo 51 </li></ul><ul><li>Safety/Security 07 xxooooooooo 46 </li></ul><ul><li> Quality of service 03 xooooooooo 39 </li></ul><ul><li> Social aspect local people 01 xoo 13 </li></ul><ul><li> Attention for environment 02 xoo 12 </li></ul><ul><li> Other 01 o 3 x most important </li></ul><ul><li> Dont know 02 o 2 o total, max 5 items </li></ul><ul><li>STILL 1.6 M DUTCH TOURISTS PAY ATTENTION TO SOCIAL ASPECTS ! People more important than Planet </li></ul>
  18. 18. SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? <ul><li>WHO DO YOU KEEP RESPONSIBLE FOR THE SUSTAINABLE CHARACTER OF YOUR HOLIDAYS? </li></ul><ul><li> ME XXXXXXXXXXXXXXXX 53% </li></ul><ul><li>OWNER OF ACCOMMODATION XXXXXXXXXXX 33 </li></ul><ul><li> TOUROPERATOR/ORGANISATOR XXXXXXXXX 23 </li></ul><ul><li> DESTINATION XXXXXXXX 21 </li></ul><ul><li>TRANSPORTER XXXXXXX 18 </li></ul><ul><li>GOVERNMENT XXXXXXX 18 </li></ul><ul><li>TRAVEL AGENCY XXXX 9 </li></ul><ul><li>NONE X 1 </li></ul><ul><li>DONT KNOW XX 5 </li></ul>
  19. 19. SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? PRESENT HOLIDAYS BEHAVIOR: <ul><li>DID YOU TAKE ANY OF THE FOLLOWING ITEMS INTO CONSIDERATION DURING YOUR 2009 HOLIDAYS? </li></ul><ul><li>NO SOCIAL WRONGS 16 XXXX OOOOOOOOOOOOOOO 59 </li></ul><ul><li>SELECTED ACCOMM. FITS IN LANDSCAPE 21XXXXX OOOOOOOOO 39 </li></ul><ul><li>GET IN CONTACT WITH LOCALS 18 XXXX OOOOOOOOO 38 </li></ul><ul><li>ACCOMMODATION IS ENVIRONM.FRIENDLY 11 XXX OOOOOO 26 </li></ul><ul><li>DESTINATION CLOSE TO HOME 13 XXXX OOOOO 25 </li></ul><ul><li>ENVIRONM. FRIENDLY TRANSPORTATION 07 XXX OOOO 19 </li></ul><ul><li>DEST. REACHABLE BY PUBL. TRANS./ BIKE 08 XXX OOO 15 </li></ul><ul><li>TOUROPERATOR CARES ABOUT SUST. 06 XX OOOO 15 </li></ul><ul><li>POSSIBLE TO VISIT LOCAL PROJECT 04 X OOOO 13 X STRONGLY </li></ul><ul><li>ONE CAN COMPENSATE CO2 EMISSION 04 X OO 8 O SOMEWHAT </li></ul><ul><li> WHAT IS YOUR REACTION? </li></ul>
  20. 20. SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? PRESENT HOLIDAYS BEHAVIOR: <ul><li>IT IS INTERESTING TO NOTICE THAT ONE FOCUSSES ON ITEMS : </li></ul><ul><li>* FOR WHICH ONE DOES NOT HAVE TO COMPROMISE and </li></ul><ul><li>* WHICH CONTRIBUTE TO HOLIDAYS PLEASURE </li></ul>
  21. 21. SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? ARE YOU PREPARED TO CHANGE?
  22. 22. SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? ARE YOU PREPARED TO CHANGE?: <ul><li>7.8 M DUTCH HOLIDAYSERS ARE (SOMEWHAT) PREPARED TO CHANGE THEIR BEHAVIOR. </li></ul><ul><li>BY FAR THE MOST IMPORTANT GROUP IS THE AGE GROUP OF 55-64 YEARS. </li></ul>
  23. 23. SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? WHAT DO YOU WANT TO DO FOR A MORE SUSTAINABLE HOLIDAYS? <ul><li>BE CAREFUL WITH NATURE OOOOOOOOOOOOOOOOOOO 76 </li></ul><ul><li>SEPARATE WASTE OOOOOOOOOOOOOOOOO 67 </li></ul><ul><li>DO NOT DISTURB PLANTS AND ANIMALS OOOOOOOOOOOOOOOO 64 </li></ul><ul><li>BE CAREFUL WITH WATER OOOOOOOOOOOOOOO 62 </li></ul><ul><li>STAY IN A SUST. ACCOMMODATION OOOOOOOOOOOOO 53 </li></ul><ul><li>NO POLUTING OR DISTURBING ACTIONS OOOOOOOOO 34 </li></ul><ul><li>BOOK WITH SUSTAINABLE ORGANIZATIONS OOOOOOO 28 </li></ul><ul><li> SUSTAINABLE TRAVELING OOOOOOO 28 </li></ul><ul><li>SELECT A DESTINATION CLOSE(R) TO HOME OOOOOO 24 </li></ul><ul><li>HIRE A LOCAL GUIDE OOOOOO 23 </li></ul><ul><li>SUPPORT LOCAL PROJECTS OOOOO 18 </li></ul><ul><li>COMPENSATE CO2 OOOO 16 </li></ul><ul><li>TRAVEL LESS WHEN ON LOCATION OOOO 16 </li></ul><ul><li>FINANCIAL SUPPORT FOR LOCAL ACTIVITIES OOO 14 </li></ul><ul><li>LESSER BUT LONGER HOLIDAYS OO 09 </li></ul>
  24. 24. SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? WHAT CHANGE WOULD YOU SUPPORT MOST ? <ul><li>ACCO ’ S WITH INTEREST IN NATURE/ENV. OOOOOOOOOOOOOOOOO 42% </li></ul><ul><li>MORE ATTENTION FOR RURAL DEST. OOOOOOOOOOOOOOOOO 41 </li></ul><ul><li>SELECT DESTINATION WITH GREEN IMAGE OOOOOOOOOOOOO 29 </li></ul><ul><li>HOLIDAYS DESTINATION CLOSER TO HOME OOOOOOOOOOOO 27 </li></ul><ul><li>DO NOT FLY OOOOOOOOOOO 25 </li></ul><ul><li>SELECT TOUR WITH SUST. LABEL OOOOOOOOOO 22 </li></ul><ul><li>LESS ENVIRONM POLLUTING ACTIVITIES OOOOOOOOO 19 </li></ul><ul><li>FEWER BUT LONGER HOLIDAYS OOOOOOOO 16 </li></ul><ul><li>COMPENSATE CO2 EMISSION OOOOOO 13 </li></ul><ul><li>SELECT ALTERNATIVE HOLIDAYS OOOOO 10 </li></ul><ul><li>SELECT ALTERNATIVE TRANSPORTATION OOOOO 10 </li></ul><ul><li>FEWER ACTIVITIES AT DESTINATION OOOOO 10 </li></ul><ul><li>IF WE HAVE TO CHANGE, THEN “PLANET” ISSUES </li></ul>
  25. 25. SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? <ul><li>CONCLUSIONS: </li></ul><ul><li>THE BAD NEWS: </li></ul><ul><li>SUSTAINABILITY IS -IN GENERAL- NOT “IN THE MINDS” OF THE DUTCH PEOPLE </li></ul><ul><li>SUSTAINABILITY PLAYS A VERY MINOR ROLE IN THE CHOICE OF HOLIDAY DESTINATIONS </li></ul><ul><li>THE P OF PRICE IS VERY IMPORTANT </li></ul><ul><li>ONE IS NOT WILLING TO CHANGE HOLIDAYS BEHAVIOR IN A STRUCTURAL WAY </li></ul><ul><li>50% OF THE DUTCH PEOPLE DO NOT RELATE SUSTAINABILITY TO HOLIDAYS </li></ul>
  26. 26. SUSTAINABLE HOLIDAYS: FAR FROM MY BED OR CLOSE TO HOME? <ul><li>CONCLUSIONS: </li></ul><ul><li>THE GOOD NEWS: </li></ul><ul><li>THE OTHER 50% OF THE DUTCH PEOPLE ARE MORE POSITIVE ABOUT SUSTAINABILITY AND HOLIDAYS AND CAN BE INFLUENCED </li></ul><ul><li>THE DULL AND SOBER IMAGE OF SUSTAINABLE HOLIDAYS VANISHES </li></ul><ul><li>RESPONSIBILITY FOR SUSTAINABLE HOLIDAYS LIES NOT ONLY WITH THE INDUSTRY, BUT ALSO WITH THE TOURIST </li></ul><ul><li>TOURISTS ARE PARTLY PREPARED TO CHANGE THEIR BEHAVIOR </li></ul>
  27. 27. INTERESTING READING: http://www.finnairgroup.com/linked/en/konserni/Logbook_09_englanti_15MB.pdf READ THE DIFFERENT ARTICLES, SPECIALLY THE TRAVEL AND RESPONSIBILITY PARTS A. TRY TO FIND THE OPINION OF PASSENGERS / TOURISTS! B. EMISSIONS UNDER CONTROL: MORE AND BETTER PLANES (CO2 : -20%), BUT GROWTH IN NUMBERS OF PASSENGERS WILL LEAD TO HIGHER TOTAL CO2 EMISSIONS. SOLUTION: THEY WILL BUY CO2 EMISSION RIGHTS (ECONOMY!!) C. SELECT A RESPONSIBLE HOTEL: SUSTAINABLE TOURISM CHECK LIST (TOUR OPERATOR!!) D. SUSTAINABILITY IS VITAL FOR TOURISM: HELSINKI DECLARATION 2009 (TOI, WWF) INDUSTRY, NGO E. ENTHUSIASTIC EXPERTS: CSR ETC.

×