Final report 2010 30 of april

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  • 1. Erasmus IP FORTE 2
    Final report
    IP FORTE 2
  • 2. General Introduction
  • Business Communicationpresented by:Tomas Raugale
  • 13. Business communication?
    It can be separated in internal and external
    “Effective communication needs to be built around this simple foundation and realization: communication is a dialogue, not a monologue. Communication - a dual listening process."
    Dr. Heinz Goldmann, Chair, Heinz Goldmann International Foundation for
    Executive Communications, Geneva.
  • 14. Research findings
    • Sustainability as a topic of
    discussion with the stakeholders
    • How does the hotels implementing
    sustainability?
    • Feedback and actions after it
    • 15. What is the grade of satisfaction
    concerning sustainability?
  • 16. Recommendations
    For internal business communication –
    trainings for the staff.
  • 17. Recommendation
    For external business communication -
    creation of awareness.
  • 18. Marketing
    &
    Logisticspresented by: Eline Alsemgeest
  • 19. Introduction
    • Marketing is a social and managerial
    process by which people and groups obtain
    what they need and want through creating and exchanging products and value with others.
    • Logistics is the process of planning, implementing, and controlling the efficient, effective flow and storage of goods. It is the control of the services and related information from origin to consumption to satisfy the customer.
  • Conclusion
    • Marketing
    • 20. Price; high vs low
    • 21. Place; city vs country side
    • 22. Product; starting fase
    • 23. Promotion; sustainable or marketing strategy
    • 24. Physical evidence; all small changes help
    • 25. People; creating awareness
    • 26. Logistics
  • Recommendation
    “Think green, Act green, Be green”
    • Sustainable contest between departments
    • 27. Think green & act green
    • 28. List important items/ topics
    • 29. Starting numbers and goal
    • 30. Receiving points for …..
    • 31. Implementation of one idea
    • 32. Sustainable prize for the winners
  • Recommendation
    Fair trade, local- and eco-products
    • Fair trade
    • 33. Better prices, better working conditions for growers
    • 34. Eco-products
    • 35. Organic, no pesticides
    • 36. Local products
    • 37. Less pollution, promoting local economy
    Lower footprints!
  • 38. Operational Managementpresented by: Carmen Van Hoylandt
  • 39. Introduction
    • Process to produce and distribute products & services
    • 40. Convert input into output:
    • 41. materials, labor and energy
     finished products
    • 6 critical activities
  • Critical Activities
  • Recommendation
    • Implement the use of ecological
    products
    • Visible action, marketing tool
    • 47. Less delivery transport
    • 48. Use of wastewater
    • 49. Reducing water consumption
    • 50. Large investment, combine with maintenance and renovation
  • Recommendation
    • Sustainable Customer Loyalty Program
    • 51. Water and electricity consumption
    • 52. Laundry reduction
    • 53. Creating awareness to both staff and customer
  • Future Trends
    presented by: Anssi Repo
  • 54. Introduction
    What is a future trend?
  • 55. Future trends in:
    • Customer care
    • 56. Meeting the need of your customer
    • 57. More customer orientation
    • 58. New ways to work
    • 59. Fast work  slow work
    • 60. Physical, Virtual & Social space
    • 61. Certifications
    • 62. Increasing importance and reliability
    • 63. One global standard
  • Future trends in:
    • Sustainable development
    • 64. Meet the needs of the Stakeholders
    • 65. Government and business
    • 66. Social, Political and Economical agenda
    • 67. Social and ethical responsibilities
    • 68. Ethics and morality trends
  • Recommendations
    • Big companies:
    • 69. Training in sustainability for staff
    • 70. International standard of sustainability
    • 71. Working with sustainable partners
    • 72. Work place = second home
    • 73. Small organizations:
    • 74. Local eco-label
  • Final Conclusion
    Don’t Look At Your Neighbor, Act Yourself.
  • 75. Thank you KiitosAČiubedanktmuchas gracias
    Any questions?