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Brukervennlighet for Trøndere<br />23. sept. 2010<br />Jostein Magnussen<br />
Design<br />Brukeropplevelse<br />
Gode brukeropplevelser = økt salg<br />=<br />
Show, don´t tell<br />
5%<br />5%<br />Hva vil du ha?<br />
2009<br />
2010<br />
Cut the crapInternett er altfor stort<br />
1% av innholdet står for 99% av sidevisningene<br />10 millioner sider<br />3 millioner ALDRI besøkt<br />
God navigasjon forutsetter et slankt nettsted<br />
In 1996, six of the best-attended attractions in Nebraska were Fort Robinson State Park, Scotts Bluff National Monument, A...
 Scotts Bluff National Monument (132,166)
 Arbor Lodge State Historical Park & Museum (100,000)
Carhenge (86,598)
Stuhr Museum of the Prairie Pioneer (60,002)
 Buffalo Bill Ranch State Historical Park (28,446).</li></ul>A<br />B<br />58 %<br />47 %<br />C<br />In 1996, six of the ...
 Scotts Bluff National Monument
 Arbor Lodge State Historical Park & Museum
Carhenge
Stuhr Museum of the Prairie Pioneer
 Buffalo Bill Ranch State Historical Park</li></ul>D<br />E<br />27 %<br />124 %<br />Kilder: http://www.useit.com/alertbo...
Effektiv tekst<br /><ul><li>Konsis
Lettskannbar
Uten marketing-tull</li></li></ul><li>
Skap trygghet<br />
Video: 30 % flere valgte commercial<br />
Progressive forsikring – dyrere, men viser det!<br />
Fjern unødvendige spørsmål<br />
Hvorfor går det galt?<br />
”<br />There is a lack of discipline in many web publishing processes because managers in charge of websites often don't r...
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Digital effekt trondheim_2010_siste

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Show don´t tell, Cut the crap og Foredrag på Digital Effekt i Trondheim 24. sept. 2010. Frokostseminar arrangert av Eniro

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Transcript of "Digital effekt trondheim_2010_siste"

  1. 1. Brukervennlighet for Trøndere<br />23. sept. 2010<br />Jostein Magnussen<br />
  2. 2. Design<br />Brukeropplevelse<br />
  3. 3. Gode brukeropplevelser = økt salg<br />=<br />
  4. 4. Show, don´t tell<br />
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10.
  11. 11. 5%<br />5%<br />Hva vil du ha?<br />
  12. 12.
  13. 13.
  14. 14.
  15. 15. 2009<br />
  16. 16. 2010<br />
  17. 17.
  18. 18.
  19. 19. Cut the crapInternett er altfor stort<br />
  20. 20. 1% av innholdet står for 99% av sidevisningene<br />10 millioner sider<br />3 millioner ALDRI besøkt<br />
  21. 21. God navigasjon forutsetter et slankt nettsted<br />
  22. 22.
  23. 23. In 1996, six of the best-attended attractions in Nebraska were Fort Robinson State Park, Scotts Bluff National Monument, Arbor Lodge State Historical Park & Museum, Carhenge, Stuhr Museum of the Prairie Pioneer, and Buffalo Bill Ranch State Historical Park.<br />Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were:<br />Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).<br /><ul><li> Fort Robinson State Park (355,000 visitors)
  24. 24. Scotts Bluff National Monument (132,166)
  25. 25. Arbor Lodge State Historical Park & Museum (100,000)
  26. 26. Carhenge (86,598)
  27. 27. Stuhr Museum of the Prairie Pioneer (60,002)
  28. 28. Buffalo Bill Ranch State Historical Park (28,446).</li></ul>A<br />B<br />58 %<br />47 %<br />C<br />In 1996, six of the most-visited places in Nebraska were:<br />Nebraska has several attractions. In 1996, some of the most-visited places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446).<br /><ul><li> Fort Robinson State Park
  29. 29. Scotts Bluff National Monument
  30. 30. Arbor Lodge State Historical Park & Museum
  31. 31. Carhenge
  32. 32. Stuhr Museum of the Prairie Pioneer
  33. 33. Buffalo Bill Ranch State Historical Park</li></ul>D<br />E<br />27 %<br />124 %<br />Kilder: http://www.useit.com/alertbox/9710a.html<br />
  34. 34. Effektiv tekst<br /><ul><li>Konsis
  35. 35. Lettskannbar
  36. 36. Uten marketing-tull</li></li></ul><li>
  37. 37.
  38. 38.
  39. 39.
  40. 40.
  41. 41.
  42. 42.
  43. 43.
  44. 44.
  45. 45.
  46. 46. Skap trygghet<br />
  47. 47. Video: 30 % flere valgte commercial<br />
  48. 48. Progressive forsikring – dyrere, men viser det!<br />
  49. 49. Fjern unødvendige spørsmål<br />
  50. 50.
  51. 51.
  52. 52.
  53. 53.
  54. 54. Hvorfor går det galt?<br />
  55. 55. ”<br />There is a lack of discipline in many web publishing processes because managers in charge of websites often don't respect content. <br />
  56. 56.
  57. 57. Loremipsum<br />
  58. 58. Malsyken<br />
  59. 59. Nøkkelen til suksess:<br />Prioritere<br />Unngå kompromisser<br />Velge bort ting<br />Ikke la politikk styre<br />Ja, vi er enige!<br />Oppstartsmøte<br />
  60. 60. Den altomfattende <br /> kravspesifikasjonen<br />Laget av Tiger Skog Consulting<br /> Det altomfattende strategidokumentet<br />Laget av Elv Consulting<br />SIDE 1 av 299<br />SIDE 1 av 322<br />
  61. 61. Hvor bør du starte?<br />
  62. 62.
  63. 63. Det funker<br />
  64. 64.
  65. 65. 40 % økt salg<br />32 % økt konverteringsrate<br />
  66. 66. Takk for meg!<br />twitter.com/josmag<br />jostein@netliferesearch.com<br />40226409<br />www.iallenkelhet.no<br />NB: Husk www.webdagene.no 30.sept og 1. okt<br />30 plasser igjen :)<br />
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