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Building your Startup Brand

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Key Questions to Ask while Building your Startup Brand

Key Questions to Ask while Building your Startup Brand

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  • 1. Key Questions to Brand Your Start-up! Joshua  Rozario   Co-­‐Founder,  Crea-ves  That  Work   www.joshuarozario.com  
  • 2. Key Questions to Askwhile Building your Startup Brand?
  • 3. What are You and your StartupDeeply Passionate About?
  • 4. What are your Startups Expertiseand Key Value Proposition?
  • 5. Who are your Competitors?
  • 6. Why should your customers Chooseyou over your competitors?
  • 7. What ‘Attributes’ & ‘Values’ do you wantyour Startup Brand to stand for?
  • 8. Who is your Target Audience?
  • 9. What ‘Need’ do you cater tofor your ‘Target Audience’?
  • 10. What memorable ‘Headline or Byline’speaks of your Startup Brand?
  • 11. What do you want people to ‘Think-Feel-Perceive’about your Startup Brand?
  • 12. What Unique name will represent yourBrand Best?
  • 13. What Colors will represent your BrandAttributes?
  • 14. What kind of Visual Image (Logo) willrepresent your Brand Best?
  • 15. Need Help Building your Startup Brand?Talk to us
  • 16. Who are we?We are a a boutique Branding & Marketing Communication Agencythat strives to create Brands that people will Love, Remember,Buy & Advocate. Through our magical blend of Research, Strategy,Creativity and Technology, we help you Discover andUnleash the true potential of your brand Our Expertise •  Start-up Branding •  Event Branding •  Personal Branding •  Marketing Communication •  Online & Social Media Marketing •  Web Strategy, Design & Develoment
  • 17. Why Choose Us?We believe that if you don’t have a Strategy, any campaign can take you there,that’s why we study your brand, the stakeholders, the competitors, the market,your existing marketing strategy etc. and help create a singular, recognizableidentity and that is showcased across our designs and work We at Creatives That Work Bridge The Gap between Left Brain (Strategy) and Right Brain (Creativity)
  • 18. Contact usCreatives That Work# 111, 10th Main, 1st Floor, Nandanam Layout, Hormavu Main Road,Kalyan Nagar PO, Bangalore-560 043, Karnataka- IndiaTelephone: +91 80 4145 6612 : Mobile: +91-92430 22442Email: connect@creativesthatwork.comwww.creativesthatwork.com crea-veswow  
  • 19. If  it  doesnt’t  Sell,  it  isnt  Crea-ve-­‐  David  Ogilvy