Open Intelligent Media Unit™ (Open IMU™). The leading display media technology
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Open Intelligent Media Unit™ (Open IMU™). The leading display media technology

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We create intelligent content channels - delivered through paid, owned and earned media. ...

We create intelligent content channels - delivered through paid, owned and earned media.

Our proprietary display advertising technology brings forth the best display media format ever invented.

The Open IMU™ • Intelligent Media Unit™ • transforms static display media into intelligent content channels

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Open Intelligent Media Unit™ (Open IMU™). The leading display media technology Open Intelligent Media Unit™ (Open IMU™). The leading display media technology Presentation Transcript

  • 1
  • 2 WHY ADVERTISING DOESN’T WORK ON THE WEB “ It is amazing how little most Web ads work at attracting clicks: they should recognize that they are one end of a hypertext link and that they have to create expectations as to the value of going to the other end of the link. Most often, these pages are highly disappointing and cause the user to back out immediately.” “ This is why even click-through is a poor measure of the value of Web ads since it measures the alluring quality of your creative and not the ads ability to deliver business or a brand experience.” Source: Jakob Nielsens Alertbox, September 1, 1997 THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 3 In 1994, hotwired.com ran the first banner ad for AT&T. Any guesses as to what the CTR was? THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 4 Today, msn.co.uk ran this banner ad for Lloyds TSB Avg CTR in UK today? THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 5 IMAGINE A WORLD… “ Imagine an advertising world where ... spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.” Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots.” Source: IBM Institute for Business Value, 2009 THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 6 In 2008, we set out on an a journey to make online display advertising work. THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 7 Our industry is fixated on how media is delivered. We believe the source of the problem lies in what is delivered. THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • OPEN MEDIA UNIT™DYNAMIC SMART DISTRIBUTED LOCAL SOCIAL
  • 9 QUIETLY REDEFINING AD SPACE THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 10 TAKE CONTENT DIRECTLY TO USERS NOT USERS TO CONTENT THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 11 TURN ADS INTO INTELLIGENT CONTENT CHANNELS THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 12 WILL NEVER DISRUPT THE USER EXPERIENCE THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 13 INDUSTRY LEADING ENGAGEMENT TIMES & RATES THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 14 RUN ANYWHERE WITH NO LIMITATIONS ON FILE SIZE & NO TECHNICAL INTEGRATION THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 15 TRAFFIC ONCE & DYNAMICALLY OPTIMISE ON THE FLY THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 16 DELIVERING ON METRICS THAT MATTER THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 17 COMBINING BRAND & PERFORMANCE UNDER 1 CREATIVE THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 18 THE OLD APPROACH •  Existing approaches to online display media segment format type by message objective •  This attitude has created a divide between BRAND display media and PERFORMANCE display media •  Most online display media within the Auto vertical, for example, has been focused on PERFORMANCE display media – the lower funnel – delivering display media formats designed to disrupt the user’s online experience by driving them to a brand’s website for content delivery •  This approach is proven to be ineffective at best MULTIPLE,  DISPARATE,  DISCONNECTED  CREATIVES….   UNIFIED  BY  DISRUPTION  UPPER FUNNEL Aided Brand Awareness Online Ad Awareness Message AssociationLOWER FUNNEL Brand Favorability Purchase Intent THIS IS OPEN LIMITED This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 19 THE RIGHT APPROACH •  The OPEN MEDIA UNIT transforms static, disruptive display media into intelligent content channels – that deliver directly to the user a non- interruptive content experience. •  The OPEN MEDIA UNIT enables advertisers to deliver a content experience defined by an individual users position or journey within the funnel. •  Users in the upper funnel can be delivered a content experience commensurate with Brand Awareness and Message Association •  Users in the lower funnel can be delivered a content experience commensurate with Purchase Intent and Conversion. •  The OPEN MEDIA UNIT delivers against both of these objectives - simultaneously – from 1 creative •  Delivering the right content, to the right place, at the right time SINGLE CREATIVE Aided Brand AwarenessUPPER FUNNEL SIMALTANEOULSY DELIVERY OF CONTEXTUAL CONTENT – CONTENT EXPERIENCE DEFINED BY USERS POSITION IN FUNNEL Online Ad Awareness Message AssociationLOWER FUNNEL Brand Favorability Purchase Intent THIS IS OPEN LIMITED This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 20 OPEN MEDIA UNIT™ CONTENT EXPERIENCE BY FUNNEL POSITION •  Dynamically deliver the right to the right place at the right time •  The content experience is defined by the user’s funnel position LEVERAGE BRAND COMMUNICATION ASSETS •  Videos / Live streaming / You Tube Content •  Photos •  Social feeds Aided Brand AwarenessUPPER FUNNEL LEVERAGE BRAND ENGAGEMENT ASSETS •  Videos / Live streaming / You Tube Content •  Photos •  Social feeds Online Ad Awareness •  Registration •  Articles •  Competitions / promos •  Games Message Association DRIVE CONVERSION •  Videos / Live streaming / You Tube Content •  PhotosLOWER FUNNEL •  Social feeds •  Articles •  Competitions / promos Brand Favorability •  Games •  Finance information •  Download brochures •  Book a test drive •  Locate a deal •  Customise vehicle Purchase Intent THIS IS OPEN LIMITED This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 21 OPEN MEDIA UNIT™ CONTENT EXPERIENCE BY FUNNEL POSITION PHASE 1 PHASE 2 LEVERAGE BRAND COMMUNICATION ASSETS Aided Brand AwarenessUPPER FUNNEL •  Videos / Live streaming / You Tube Content •  Photos •  Social feeds LEVERAGE BRAND ENGAGEMENT ASSETS Added to existing content/functionality Online Ad Awareness •  Videos / Live streaming / You Tube Content •  Photos •  Social feeds •  Articles •  Competitions / promos Message Association •  Games DRIVE CONVERSION Added to existing content/functionalityLOWER FUNNEL •  Videos / Live streaming / You Tube Content •  Photos Brand Favorability •  Social feeds •  Articles •  Competitions / promos •  Games •  Finance information •  Download brochures Purchase Intent •  Book a test drive •  Locate a deal •  Customise vehicle THIS IS OPEN LIMITED This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 22 OPEN MEDIA UNIT™ EXAMPLE FUNCTIONALITIES LIVE EVENT PARTICIPATION UNLOCK ADDITIONAL CONTENT DRIVE USER ACTION B2B THOUGHT LEADERSHIP INCENTIVISE SHARING LIVE STREAM & CONTENT DOWNLOAD DRIVE SALES LIVE DATA / UTILITIES THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 23 DRIVE FROM PAID TO OWNED MEDIA TO UNLOCK ADDITIONAL CONTENT PAID MEDIA INSTANCE OWNED MEDIA INSTANCE THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 24 LIVE EVENT PARTICIPATION LIVE VIDEO STREAM LIVE SCORING APPLICATIION THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 25 BRAND ENGAGEMENT TO TRIGGER PERFORMANCE RICH BRAND ENGAGEMENT BOOK A TEST DRIVE THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 26 AGGREGATE PUBLISHER BRANDED CONTENT – CROSS MEDIA DISTRIBUTION CNBC HOMEPAGE ECONOMIST HOMEPAGE THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 2727 INCENTIVISE SHARING LOCATION-AWARE VIDEO PLAYER MEDIA FIRST! VIRAL MECHANIC THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 2828 LIVE STREAM & DOWNLOAD CONTENT DOWNLOAD CONTENT FILTER CONTENT THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 29 BRAND ENGAGEMENT TO DRIVE SALES INTERACTIVE MAPS & VIDEOS DRIVE TICKET SALES THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 30 TIME SENSTIVE CONTENT EXPERIENCES - LIVE DATA LIVE MODE LIVE CAR TELEMETRY – SPEEDO VIEW THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 31 OPEN MEDIA PORT™ AUTOMATED CREATION / OPTIMISATION / DELIVERY •  Built in JavaScript / HTML •  Super light •  Any ad format / size •  Delivered to any device / screen •  Dynamically managed & optimised THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 32 OPEN MEDIA UNIT™ INTELLIGENT CONTENT DELIVERY ACROSS SCREENS & DEVICES DISPLAY MEDIA SOCIAL MEDIA WEB BROWERS MOBILE & TABLET BEYOND DELIVER THE RIGHT CAMPAIGN ASSETS IN THE OPTIMUM FORMAT – WHENEVER AND WHEREVER … THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. Open Media Unit™, Open Media Port™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • CONTACT DETAILSOPEN MEDIA TECHNOLOGIES PAUL MARAVIGLIA JOSHUA REX57 POLAND STREET COMMERCIAL DIRECTOR MANAGING DIRECTORSOHO, LONDON paul@thisisopen.com joshua@thisisopen.comW1F 7NW M +44 7919 397 740 M +44 7879 486 672+44 20 7025 1320 T +44 20 7025 1323 T +44 20 7025 1321www.thisisopen.com THIS IS OPEN LIMITED