• Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
271
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
5
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. OPENIMU®//REDEFININGADSPACE™OPEN INTELLIGENT MEDIA UNIT™ // INTRODUCTION AND DEVELOPMENT PROCESS
  • 2. OPEN IMU ™ - REDEFINING AD SPACE ABOUT THIS IS OPEN •  We fuel supercharged content distribution and monetisation – through display media •  Established in 2008 with offices in UK, France and USA •  Currently running Pan-Euro and global campaigns for some of the world’s leading advertisers and publishers ABOUT THE OPEN IMU™ •  The Open IMU™ is our proprietary display media format and is at least 300% more effective than existing display media formats.* •  It delivers website functionality and content straight to the users in a standard MPU, rather than using display media to lure a user to a website, •  The platform can deliver any size file (multiple HD video for example) and content to any publishers website. •  The Open IMU™ consists of a suite of modules, including videos, images, comments, rating, upload/download content, register, live streaming, multiple languages •  Benchmark interaction times are 60 seconds or more (many campaigns are receiving over 4 minutes of interaction time) •  2-way social media integration and proven mechanics to optimise social media engagement, •  Add to Facebook to ‘unlock content’ or ‘receive a special offer’ •  Use social identity to log in to Open IMU™ to invite friends or update status •  Full-screen engagement from all media placements immerses the user in a rich brand experience without disrupting the user journey •  All the content and functionality in the Open IMU™ is dynamically managed and all key interactions tracked – ensuring optimal campaign performance •  Intelligent re-targeting opportunities driven by genuine engagement •  Multiple in-format monetisation models *Open IMU™ 300 x 250 compared to Rich Media Polite Load 300 x 250 and the average across all Unicasts formats. DoubleClick source: Year in Review 2009 Benchmark.  MediaMind source: MediaMind Global Benchmark Report 2010 – Europe. Unicast source: Analytics Benchmark Report Q1 2010. This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. OPEN MEDIA™, OPEN IMU®, OPEN CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Copyright © 2011 This Is Open Ltd. All rights reserved.
  • 3. 3 OPEN IMU ™ - REDEFINING SUCCESSThe average across all Open IMU™ campaigns have: •  exceed industry benchmark interaction rate by more than 300% •  exceed industry benchmark interaction time by more than 400% Interaction Rate 2.41% 2.00% less than 5% More than 6% Average Interaction Time 9.31 seconds N/A 27 seconds More than 45 seconds Video Complete Rate 51% 48% N/A 82%Open  IMU™  300  x  250  compared  to  Rich  Media  Polite  Load  300  x  250  and  the  average  across  all  UnIcasts  formats.  DoubleClick  source:  Year  in  Review  2009  Benchmark.  MediaMind  source:  MediaMind  Global  Benchmark  Report  2010  –  Europe.  Unicast  AnalyQcs  Benchmark  Report  Q1  2010.    InteracQon  rate  (IR):  This  Is  Open  measures  IR  as  the  number  of  impressions  with  a  least  one  interacQon  out  of  the  total  number  of  served  impressions.  Impressions  with  mulQple  interacQons  are  counted  for  only  once.    An  interacQon  is  defined  as  a  5  second  or  longer  mouse  over  OR  a  click  -­‐  whatever  acQon  occurs  first.  DoubleClick  AND  MediaMind    measure  interacQon  as  a  1  second  or  longer  mouse  over  OR  a  click.    Average  InteracQon  Time:    This  Is  Open  measures  InteracQon  Time  as  the  average  duraQon  the  user  has  the  mouse  inside  the  format  and  does  not  include  video  consumpQon.  MediaMind  include  video  consumpQon  in  interacQon  Qme  and  do  not  split  out  non-­‐video  interacQon  Qme.  Unicast  includes  auto  video  play  on  Average  InteracQon  Time.    Average  compleQon  rate:    This  Is  Open  compleQon  rate  used  for  comparison  if  for  the  featured  video.  The  Open  IMU  consists  of  mulQple  videos  -­‐  each  of  which  are  featured  periodically.     This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. OPEN MEDIA™, OPEN IMU®, OPEN CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Copyright © 2011 This Is Open Ltd. All rights reserved.
  • 4. OPEN IMU ™ - BENEFITS EXAMPLE FUNCTIONALITIES FOR ADVERTISERS 1.  Supercharged content distribution: •  from the first point of engagement and beyond… •  online media, video network propagation, premium blog integration and deep social media integration and optimisation Drive sales Dynamically manage offers •  viral mechanics such as ‘share to unlock extra content’ can be implemented and managed on the platform •  intelligent targeting and re-targeting technologies can be employed to ensure repeated user interaction •  push to mobile and beyond...multiple digital syndication points, mobile apps and IPTV 2.  Drive sales: •  dramatically increased interaction and engagement rates and increased ROI 3.  Educate users: •  Build product/service awareness •  Increase consideration and positive sentiment Live stream straight into media 4.  Build a community / increase social innovation: •  push your content into social media •  User adds Open IMU™ to Facebook feed, Twitter, Linked In etc. – automatic syndication to friends – content consumed in situ – no disruption •  pull social media into your content •  User logs in to Open IMU™ with social identity – update status and invite friends 5.  Engage users at a time of their choice: •  deliver you content to where your users are – without disrupting their journey •  users can ‘take the content experience with them’ Deliver multiple languages Drive repeat interaction 6.  Build brand •  distinct and unique Open IMU™ design for each brand/advertiser 7.  Bring Video, Mobile, Display Media, Social Mechanics and User Engagement together in one format: 8.  Media effectiveness: •  the Open IMU™ is the is 300% more effective than existing rich media MPUs.* •  dramatic increase in referrer traffic to advertiser site •  creation of an audience pool across the Ad Exchanges - can be leveraged in future campaigns Build communities / Incentivise sharing Registration and CRM This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. OPEN MEDIA™, OPEN IMU®, OPEN CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Copyright © 2011 This Is Open Ltd. All rights reserved.
  • 5. OPEN IMU ™ - BENEFITSFOR PUBLISHERS 1.  Increased revenues / create new revenue streams: •  sell Open IMU™ to advertisers at premium CPM or tenancy - at a significant premium to standard inventory •  monetise your existing content •  create PUBLISHER IMU and sell sponsorship and advertising within •  drive subscriptions and uptake of value add offerings to engaged users 2.  Increase dwell time on across your properties: •  users stay on your site - no disruption to user journey •  deep understanding of loyalty and engagement •  deliver content contextually and in accordance with user preferences 3.  Competitive differentiation: •  intelligent targeting and re-targeting technologies can be employed to ensure repeated user interaction 4.  Drive adoption of mobile app offerings: •  cost effective method to drive adoption of model apps •  grab mobile apps from within the Open IMU™ This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. OPEN MEDIA™, OPEN IMU®, OPEN CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Copyright © 2011 This Is Open Ltd. All rights reserved.
  • 6. FAQ’SWHAT DOES OPEN IMU™ STAND FOR?Open Intelligent Media Unit™ WHAT TECHNOLOGY DOES THE OPEN IMU™ EMPLOY?The Open IMU™ is rendered in either Flash of HTML 5. CAN WE USE ANY AD SERVER?Ad Serving is powered by This is Open and the tag provided by Ad Tech. CAN WE IMPLEMENT 3RD PARTY TRACKING?Yes, where required. WHAT IS THE MAXIMUM NUMBER OF VIDEOS THE OPEN IMU CAN DELIVER?Open IMU™ package 2 accommodates up to 40 HD videos. Extra data packages are available on request. WHY IS THERE NO FILE SIZE LIMIT?This is Open hosts all content on our global network of servers. The ad server does not host any files. HOW IS CONTENT DYNAMICALLY UPDATED?Client are given training and access to the Open CMS where required. CAN CONTENT BE TAILORED TO LOCAL MARKETS AND/OR PUBLISHERS REQUIREMENTS?Yes. Content can be tailored right down to an individual instance of the Open IMU™. Any language can be delivered. WHAT SIZES ARE AVAILABLE?The standard Open IMU™ is deployed as a 300 x 250 MPU. Other sizes are available on request. Do you offer expandable formats?The standard Open IMU™ is deployed as a 300 x 250 MPU – with true full screen functionality. Expandables are available on request. WHAT DO YOU CHARGE FOR VIRAL DISTRIBUTION/VIEWS?No charge – within data allocation. CAN WE USE OUR OWN RESOURCES TO DESIGN THE IMU?All design work is carried out by This Is Open. We ask that clients provide brand guidelines, fonts and other relevant assets to provide a steer on look and feel. This document contains privileged and confidential information and may not be distributed or redistributed to any party without consent. OPEN MEDIA™, OPEN IMU®, OPEN CMS™ and Intelligent Media Unit™ are trademarks or registered trademarks of This Is Open Ltd. Copyright © 2011 This Is Open Ltd. All rights reserved.