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Open IMU - Film case studies

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The Open Intelligent Media Unit transforms static ads into intelligent content channels. …

The Open Intelligent Media Unit transforms static ads into intelligent content channels.

Quietly redefining ad space

Published in: Entertainment & Humor
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  • 1. OPEN IMU™ - FILM CASE STUDYDYNAMIC SMART DISTRIBUTED LOCAL SOCIAL
  • 2. FOX HOME ENTERTAINMENT FAMILY GUY SEASON 9 DVD OBJECTIVE Promote the release of Family Guy Series 9 DVD and drive sales SOLUTION A dynamic content channel distributed through paid and owned media, delivering video & photo galleries and another media first to stimulate viral sharing RESULTS Average interaction rate: 25% Average interaction time: 5 mins Share completion: more than 15% FEATURES Countdown to DVD release Video & Photo Gallery & Box set description Media first! A viral/share mechanic was integrated. Upon playing a video clip, after 10 seconds the video pauses and prompts the user to add to Facebook to compete the view! THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 3. 3FOX HOME ENTERTAINMENT FAMILY GUY SEASON 9 DVDPRE LOADER DYNAMIC PRE ROLL DEFAULT HOME SCREEN – GB LANGUAGE MEDIA PLAYER – TRAILER 1MEDIA PLAYER – SOCAL TOOLS MEDIA PLAYER – CONTENT CAROUSEL MEDIA PLAYER – FILTER CONTENT MEDIA PLAYER – SOCIAL MECHANIC300 x 250 not to scale. Selected screens only THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 4. FOX HOME ENTERTAINMENT BOX SETS PROPOSAL OBJECTIVE Promote Fox HE DVD Box Sets and drive sales. SOLUTION A dynamic content channel distributed through paid and owned media, delivering contextual content by Film and TV genre FEATURES Multiple Open IMU dynamic home screens – defined by content genre Video & Photo Gallery & Box set description Social feeds Mobile application Media first! Add to wish list /viral mechanic. Users are prompted to Add a Box Set to their personal Wish List and share to Facebook…..a gentle nudge alerting their friends what they want for Christmas! THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 5. FOX HOME ENTERTAINMENT BOX SETS PROPOSAL Fox  HE  DVD  Box  Sets       “I  want  this  for  Christmas!”…..     CREATE  YOUR  OWN  WISH  LIST  HERE   THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 6. 6FOX HOME ENTERTAINMENT BOX SETS PROPOSALPRE LOADER DYNAMIC PRE ROLL HOME SCREEN – FILM BOX SETS HOME SCREEN – TV BOX SETSMEDIA PLAYER – FILTER CONTENT MEDIA PLAYER – ADD TO WISH LIST MEDIA PLAYER – CONTENT CAROUSEL MEDIA PLAYER – SOCIAL MECHANIC300 x 250 not to scale. Selected screens only THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 7. FOX HOME ENTERTAINMENT RISE OF THE APES PROPOSAL OBJECTIVE Promote the release of Rise of the Apes DVD and drive sales SOLUTION A dynamic content channel distributed through paid and owned media, delivering video & photo galleries and Live stream FEATURES Countdown to DVD release Video & Photo Gallery & Box set description Click to Buy or Add to basket (3rd party retailer integration) Multiple languages Live stream THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 8. 8FOX HOME ENTERTAINMENT RISE OF THE APES PROPOSALDYNAMIC PRE ROLL 1 DYNAMIC PRE ROLL 2 DEFAULT HOME SCREEN – GB LANGUAGE HOME SCREEN – LIVE STREAMMEDIA PLAYER – SOFT SUBTITLES MEDIA PLAYER – CHOOSE LANGUAGE MEDIA PLAYER – CONTENT CAROUSEL MEDIA PLAYER – LIVE STREAM300 x 250 not to scale. Selected screens only THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 9. 9OPEN IMU™ INTELLIGENT MEDIA UNIT™World’s best display advertising technology…. invented by This Is Open TRANSFORMS STATIC ADS INTO INTELLIGENT CONTENT CHANNELSDelivers the right content directly to people - through ad space & digital mediaGuaranteed to create & maintain ongoing brand conversation and engagementSimply put … this is …. QUIETLY REDEFINING AD SPACE THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 10. 10OPEN IMU™ WHAT MAKES IT SO EFFECTIVE?•  Turns ads into intelligent content channels•  Delivers content directly to users – not users to content•  Industry leading interaction rates & engagement times – 300% & 600% higher than the industry average•  Does not disrupt the user experience: no unnecessary click-through, no auto-expand, no auto-play and no distracting animation•  Dynamic content and functionality localisation – deliver different content to different places – simultaneously – from 1 creative•  Traffic creative once & optimise one or all instances on the fly•  Create an on going brand conversation by driving continued user engagement across paid, owned and earned media•  No technical integration required – no file size limitations•  Leverage existing web assets and add any web functionality•  Tested & approved by all major publishers – runs in standard, non-rich media, MPU placement•  Real-time metrics that matter – customised to your campaign KPIs/requirements•  Transparency on Impressions vs. Open IMU Views•  Re-messaging re-invented – triggered by Open IMU engagement THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 11. 11 OPEN IMU™ INTELLIGENT CONTENT DELIVERY FROM 1 CREATIVE MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA PARTNER 1 PARTNER 2 PARTNER 3 PARTNER 4 PARTNER 5 PARTNER 6 Open IMU™ - ORIGINS VIDEO ? Asset Management SystemPHOTOS Global Edge Cache MARKETS 1 AUDIO 2 3 /////////////////////////// TEXT SCRIPT/ X APPS Deliver the right content – to the right place – at the right time… Deliver different content to different placements & markets – simultaneously – FROM 1 CREATIVE Optimise the content experience in real-time THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 12. 12OPEN IMU™ STANDARD MODULES / FUNCTIONALITY300 X 250 not to scale. Selected screens only •  Customised skin according to brand guidelines •  Dynamic pre roll on loading •  4 cell home screen •  Open IMU™ dynamic media player: –  Video/Photos/Text (Up to 10 videos and 30 photos) - additional bundles available. –  Media carousel module –  Sort/filter component –  Next video / replay / CTA / push to owned media / incentivise sharing –  Integrated social media tools •  Universal content sharing/distribution •  Facebook Like and Twitter Follow •  Social Media tools •  Twitter/Facebook/ RSS feed module •  Tiled content view •  Dynamic external hyperlinks •  Full screen module •  Custom tracking •  Embed code for owned media placements, e.g. Facebook and Brand Website(s) •  Ongoing content management and campaign optimisation •  4TB global data allowance per month •  24/7 monitoring  •  Full reporting •  End of campaign analysis •  Unlimited Bolts Ons – tailored to campaign KPIs THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 13. 13OPEN IMU™ DYNAMIC FUNCTIONALITY BOLT-ONSSocial distribution incentives, e.g. share to unlock content, enter competition etc. Domain sensitive content – multiple / simultaneous content viewsOwned media instances, e.g. Facebook pages, you tube channels, websites etc. Multiple content views – time stampedAdditional content packages – videos x 5 bundles / photos x 10 bundles Custom SWF integration, e.g. games, 3d enginesAdditional data packages – GB / TB bundles User upload / download content – videos / photos / articles / audio /Video integration – you tube / vimeo etc. couponsSoft sub-titling – multi languages User content ratingsMultiple languages – user interface / content meta data Product linking (Plinking) – dynamic product linking to video time linesLive video streaming Interactive video hot spotsLive event participation apps, e.g. user scoring during surfing comp. live stream Payment / subscription gatewayLive data visualisations, e.g. live telemetry, GPS track position Full screen – alternate viewEvent countdown Auto full screen on interactionReminders / Alerts – SMS Custom formats and sizesCalendar events – iCal, Google calendar, outlook Additional CMS trainingData capture – email / telephone number etc. Custom event trackingCoupon / PDF – print, download Post click tracking – beacon / spotlight trackingRegistration / sign up / client’s CRM integration Mobile / Tablet apps hand off – iOS, Android, Win 7/8Competitions QR CodesPolls DR / Re messaging Open IMU™Maps THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 14. 14OPEN IMU™ 1 CREATIVE DELIVERING BRAND AND PERFORMANCE KPIsUser re messaging trigger by Open IMU™ BRAND display media Users re messaged with contextual CONTENT & CALL TO ACTIONengagement. Defined ENGAGEMENT parameters set in Open IMU™ BRAND Defined by previous Open IMU™ BRAND display media interactiondisplay media. User interaction across engagement parameters triggersOpen IMU™ DR Performance display media THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 15. 15OPEN IMU™ 1 CREATIVE DELIVERING BRAND AND PERFORMANCE KPIs •  Fulfill Performance KPIs inside Open IMU™ •  Register •  Download brochure/article •  Locate a dealer •  Book a test drive •  Add reminder to calendar •  No disruption to the user journey THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 16. 16OPEN IMU™ 1 CREATIVE DELIVERING BRAND AND PERFORMANCE KPIs •  Re messaging users who fulfill engagement criteria with Performance led call to action: •  Register •  Download brochure/article •  Buy / Add to basket •  Time sensitive special offers •  Add reminder to calendar •  No disruption to the user journey THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
  • 17. CONTACT DETAILS THIS IS OPEN LIMITED PAUL MARAVIGLIA JOSHUA REX 57 POLAND STREET COMMERCIAL DIRECTOR MANAGING DIRECTOR SOHO, LONDON paul@thisisopen.com joshua@thisisopen.com W1F 7NW M +44 7919 397 740 M +44 7879 486 672 +44 20 7025 1320 T +44 20 7025 1323 T +44 20 7025 1321 THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.Copyright © 2012 This Is Open Limited. All rights reserved. Miomni® is a registered trademark of Miomni Ltd.

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