• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Open IMU - Film case studies
 

Open IMU - Film case studies

on

  • 194 views

The Open Intelligent Media Unit transforms static ads into intelligent content channels.

The Open Intelligent Media Unit transforms static ads into intelligent content channels.

Quietly redefining ad space

Statistics

Views

Total Views
194
Views on SlideShare
193
Embed Views
1

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 1

http://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Open IMU - Film case studies Open IMU - Film case studies Presentation Transcript

    • OPEN IMU™ - FILM CASE STUDYDYNAMIC SMART DISTRIBUTED LOCAL SOCIAL
    • FOX HOME ENTERTAINMENT FAMILY GUY SEASON 9 DVD OBJECTIVE Promote the release of Family Guy Series 9 DVD and drive sales SOLUTION A dynamic content channel distributed through paid and owned media, delivering video & photo galleries and another media first to stimulate viral sharing RESULTS Average interaction rate: 25% Average interaction time: 5 mins Share completion: more than 15% FEATURES Countdown to DVD release Video & Photo Gallery & Box set description Media first! A viral/share mechanic was integrated. Upon playing a video clip, after 10 seconds the video pauses and prompts the user to add to Facebook to compete the view! THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
    • 3FOX HOME ENTERTAINMENT FAMILY GUY SEASON 9 DVDPRE LOADER DYNAMIC PRE ROLL DEFAULT HOME SCREEN – GB LANGUAGE MEDIA PLAYER – TRAILER 1MEDIA PLAYER – SOCAL TOOLS MEDIA PLAYER – CONTENT CAROUSEL MEDIA PLAYER – FILTER CONTENT MEDIA PLAYER – SOCIAL MECHANIC300 x 250 not to scale. Selected screens only THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
    • FOX HOME ENTERTAINMENT BOX SETS PROPOSAL OBJECTIVE Promote Fox HE DVD Box Sets and drive sales. SOLUTION A dynamic content channel distributed through paid and owned media, delivering contextual content by Film and TV genre FEATURES Multiple Open IMU dynamic home screens – defined by content genre Video & Photo Gallery & Box set description Social feeds Mobile application Media first! Add to wish list /viral mechanic. Users are prompted to Add a Box Set to their personal Wish List and share to Facebook…..a gentle nudge alerting their friends what they want for Christmas! THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
    • FOX HOME ENTERTAINMENT BOX SETS PROPOSAL Fox  HE  DVD  Box  Sets       “I  want  this  for  Christmas!”…..     CREATE  YOUR  OWN  WISH  LIST  HERE   THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
    • 6FOX HOME ENTERTAINMENT BOX SETS PROPOSALPRE LOADER DYNAMIC PRE ROLL HOME SCREEN – FILM BOX SETS HOME SCREEN – TV BOX SETSMEDIA PLAYER – FILTER CONTENT MEDIA PLAYER – ADD TO WISH LIST MEDIA PLAYER – CONTENT CAROUSEL MEDIA PLAYER – SOCIAL MECHANIC300 x 250 not to scale. Selected screens only THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
    • FOX HOME ENTERTAINMENT RISE OF THE APES PROPOSAL OBJECTIVE Promote the release of Rise of the Apes DVD and drive sales SOLUTION A dynamic content channel distributed through paid and owned media, delivering video & photo galleries and Live stream FEATURES Countdown to DVD release Video & Photo Gallery & Box set description Click to Buy or Add to basket (3rd party retailer integration) Multiple languages Live stream THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
    • 8FOX HOME ENTERTAINMENT RISE OF THE APES PROPOSALDYNAMIC PRE ROLL 1 DYNAMIC PRE ROLL 2 DEFAULT HOME SCREEN – GB LANGUAGE HOME SCREEN – LIVE STREAMMEDIA PLAYER – SOFT SUBTITLES MEDIA PLAYER – CHOOSE LANGUAGE MEDIA PLAYER – CONTENT CAROUSEL MEDIA PLAYER – LIVE STREAM300 x 250 not to scale. Selected screens only THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
    • 9OPEN IMU™ INTELLIGENT MEDIA UNIT™World’s best display advertising technology…. invented by This Is Open TRANSFORMS STATIC ADS INTO INTELLIGENT CONTENT CHANNELSDelivers the right content directly to people - through ad space & digital mediaGuaranteed to create & maintain ongoing brand conversation and engagementSimply put … this is …. QUIETLY REDEFINING AD SPACE THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
    • 10OPEN IMU™ WHAT MAKES IT SO EFFECTIVE?•  Turns ads into intelligent content channels•  Delivers content directly to users – not users to content•  Industry leading interaction rates & engagement times – 300% & 600% higher than the industry average•  Does not disrupt the user experience: no unnecessary click-through, no auto-expand, no auto-play and no distracting animation•  Dynamic content and functionality localisation – deliver different content to different places – simultaneously – from 1 creative•  Traffic creative once & optimise one or all instances on the fly•  Create an on going brand conversation by driving continued user engagement across paid, owned and earned media•  No technical integration required – no file size limitations•  Leverage existing web assets and add any web functionality•  Tested & approved by all major publishers – runs in standard, non-rich media, MPU placement•  Real-time metrics that matter – customised to your campaign KPIs/requirements•  Transparency on Impressions vs. Open IMU Views•  Re-messaging re-invented – triggered by Open IMU engagement THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
    • 11 OPEN IMU™ INTELLIGENT CONTENT DELIVERY FROM 1 CREATIVE MEDIA MEDIA MEDIA MEDIA MEDIA MEDIA PARTNER 1 PARTNER 2 PARTNER 3 PARTNER 4 PARTNER 5 PARTNER 6 Open IMU™ - ORIGINS VIDEO ? Asset Management SystemPHOTOS Global Edge Cache MARKETS 1 AUDIO 2 3 /////////////////////////// TEXT SCRIPT/ X APPS Deliver the right content – to the right place – at the right time… Deliver different content to different placements & markets – simultaneously – FROM 1 CREATIVE Optimise the content experience in real-time THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
    • 12OPEN IMU™ STANDARD MODULES / FUNCTIONALITY300 X 250 not to scale. Selected screens only •  Customised skin according to brand guidelines •  Dynamic pre roll on loading •  4 cell home screen •  Open IMU™ dynamic media player: –  Video/Photos/Text (Up to 10 videos and 30 photos) - additional bundles available. –  Media carousel module –  Sort/filter component –  Next video / replay / CTA / push to owned media / incentivise sharing –  Integrated social media tools •  Universal content sharing/distribution •  Facebook Like and Twitter Follow •  Social Media tools •  Twitter/Facebook/ RSS feed module •  Tiled content view •  Dynamic external hyperlinks •  Full screen module •  Custom tracking •  Embed code for owned media placements, e.g. Facebook and Brand Website(s) •  Ongoing content management and campaign optimisation •  4TB global data allowance per month •  24/7 monitoring  •  Full reporting •  End of campaign analysis •  Unlimited Bolts Ons – tailored to campaign KPIs THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
    • 13OPEN IMU™ DYNAMIC FUNCTIONALITY BOLT-ONSSocial distribution incentives, e.g. share to unlock content, enter competition etc. Domain sensitive content – multiple / simultaneous content viewsOwned media instances, e.g. Facebook pages, you tube channels, websites etc. Multiple content views – time stampedAdditional content packages – videos x 5 bundles / photos x 10 bundles Custom SWF integration, e.g. games, 3d enginesAdditional data packages – GB / TB bundles User upload / download content – videos / photos / articles / audio /Video integration – you tube / vimeo etc. couponsSoft sub-titling – multi languages User content ratingsMultiple languages – user interface / content meta data Product linking (Plinking) – dynamic product linking to video time linesLive video streaming Interactive video hot spotsLive event participation apps, e.g. user scoring during surfing comp. live stream Payment / subscription gatewayLive data visualisations, e.g. live telemetry, GPS track position Full screen – alternate viewEvent countdown Auto full screen on interactionReminders / Alerts – SMS Custom formats and sizesCalendar events – iCal, Google calendar, outlook Additional CMS trainingData capture – email / telephone number etc. Custom event trackingCoupon / PDF – print, download Post click tracking – beacon / spotlight trackingRegistration / sign up / client’s CRM integration Mobile / Tablet apps hand off – iOS, Android, Win 7/8Competitions QR CodesPolls DR / Re messaging Open IMU™Maps THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
    • 14OPEN IMU™ 1 CREATIVE DELIVERING BRAND AND PERFORMANCE KPIsUser re messaging trigger by Open IMU™ BRAND display media Users re messaged with contextual CONTENT & CALL TO ACTIONengagement. Defined ENGAGEMENT parameters set in Open IMU™ BRAND Defined by previous Open IMU™ BRAND display media interactiondisplay media. User interaction across engagement parameters triggersOpen IMU™ DR Performance display media THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
    • 15OPEN IMU™ 1 CREATIVE DELIVERING BRAND AND PERFORMANCE KPIs •  Fulfill Performance KPIs inside Open IMU™ •  Register •  Download brochure/article •  Locate a dealer •  Book a test drive •  Add reminder to calendar •  No disruption to the user journey THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
    • 16OPEN IMU™ 1 CREATIVE DELIVERING BRAND AND PERFORMANCE KPIs •  Re messaging users who fulfill engagement criteria with Performance led call to action: •  Register •  Download brochure/article •  Buy / Add to basket •  Time sensitive special offers •  Add reminder to calendar •  No disruption to the user journey THIS IS OPEN LIMITED This document contains privileged & confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ & Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited. Copyright © 2012 This Is Open Limited. All rights reserved.
    • CONTACT DETAILS THIS IS OPEN LIMITED PAUL MARAVIGLIA JOSHUA REX 57 POLAND STREET COMMERCIAL DIRECTOR MANAGING DIRECTOR SOHO, LONDON paul@thisisopen.com joshua@thisisopen.com W1F 7NW M +44 7919 397 740 M +44 7879 486 672 +44 20 7025 1320 T +44 20 7025 1323 T +44 20 7025 1321 THIS IS OPEN LIMITEDThis document contains privileged and confidential information and may not be distributed or redistributed to any party without consent.. Open IMU™, Intelligent Media Unit™, Intelligent Media™ and Quietly Redefining Ad Space™ are trademarks or registered trademarks of This Is Open Limited.Copyright © 2012 This Is Open Limited. All rights reserved. Miomni® is a registered trademark of Miomni Ltd.