App: Save the Rainforest Fawntia Fowler, Sumit Mehra, Joshua Reeves Stanford CS377w Fall 2007

Goals and Description Create a socially conscious application that spreads awareness for a cause in a fun way Leverage the inherent social context of Facebook to drive adoption and growth Build an app with very high engagement (average time on site)

Create a socially conscious application that spreads awareness for a cause in a fun way

Leverage the inherent social context of Facebook to drive adoption and growth

Build an app with very high engagement (average time on site)

Screenshot Vocab game: For every six correct answers, an additional foot of the Rainforest is saved (*) (*) Enabled through the Nature Conservancy “Adopt An Acre” program

Vocab game:

For every six correct answers, an additional foot of the Rainforest is saved (*)

Demo

Implementation Details Progress toward six correct answers shown on screen visually News feed story generated for first foot saved, third foot saved, etc. Amount of land saved displayed on profile Users are encouraged to invite their friends to Save the Rainforest

Progress toward six correct answers shown on screen visually

News feed story generated for first foot saved, third foot saved, etc.

Amount of land saved displayed on profile

Users are encouraged to invite their friends to Save the Rainforest

Evaluation Note: app launched five days ago Data (as of 12/12): Total amount of land saved: 5197 feet Number of people saving land: 1491 (80 countries represented) Engagement: 8:28 min/day

Note: app launched five days ago

Data (as of 12/12):

Total amount of land saved: 5197 feet

Number of people saving land: 1491

(80 countries represented)

Engagement: 8:28 min/day

Takeaways User Specific: Very passionate community of Rain Forest supporters! One user has saved over 200 sq feet! Users are proud and have a sense of ownership for what they’ve contributed General: Showcased the potential of socially conscious app development Facebook makes it easy to spread awareness (multiple channels)

User Specific:

Very passionate community of Rain Forest supporters! One user has saved over 200 sq feet!

Users are proud and have a sense of ownership for what they’ve contributed

General:

Showcased the potential of socially conscious app development

Facebook makes it easy to spread awareness (multiple channels)

Future Development Virality: additional land saved for each invite sent Improve quality of questions/words We’re open to ideas for publicity! Any bloggers in the room?  Thank You! http://apps.facebook.com/saverainforest

Virality: additional land saved for each invite sent

Improve quality of questions/words

We’re open to ideas for publicity! Any bloggers in the room?



Thank You!