SSO is the process of leveraging Social Influence Marketing to gain more search results. SSO requires you to optimize all of your assets – which include assets on your brand website as well as offsite assets.
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Growth Identification BRAND Campaign Total Budget: $3,560/day Branded AS RA PSA JRA DocLocator Spanish Caregiver $100/day $100/day $150/day $500/day $1,000/day $25/day $200/day $25/day Campaigns that hit daily caps mean there is more opportunity available
What’s next? Bid Management Keyword Development Copy Testing Landing Pages Quality Score Management Cross-Media Attribution Modeling Branding implications of search Search Marketing International search marketing Paid + Natural Integration Search-focused content strategies and asset management Feed management and content distribution Search and impact on offline sales Search and media mix planning Holistic Search Marketing Site Content Coding Link building Mobile search Social search