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Virgin Mobile
 

Virgin Mobile

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A presentation on Virgin Mobile

A presentation on Virgin Mobile

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    Virgin Mobile Virgin Mobile Presentation Transcript

    • Group 6 Presents to you Entry into India
    • Introduction
      • Brand used by many mobile phone service.
      • The international Virgin Mobile businesses each act as independent entities.
      • Virgin Group provides the brand, and the phone company operates the network infrastructure.
      • First Mobile Virtual Network Operator when it launched in the United Kingdom in 1999.
      • First national youth-focused mobile service.
      • Services are being offered to the Indian consumers by Tata Teleservices.
      • The Virgin Mobile Revolution Evolution
      • Virgin Mobile, a leading branded venture capital organization.
      • Conceived in 1970 by Sir Richard Branson.
      • Created more than 200 branded companies worldwide.
      • Revenues around the world in 2006 exceeded £10 billion (approx. US$20 billion).
      • About Tata Teleservices
      • One of India's leading private telecom service providers.
      • Uses the latest CDMA technology for its wireless network.
      • Operates in more than 4500 towns across 20 circles.
      • Tata Indicom brand has a customer base of over 23 million.
      • One of India's leading private
      • telecom service providers.
      • Uses the latest CDMA technology for its wireless network.
      • Operates in more than 4500 towns across 20 circles.
      • Tata Indicom brand has a customer base of over 23 million.
      • Why youth market
        • More and longer out-bound voice calls
        • Large calling circles for both making and receiving calls
        • Large users of SMS
      Target Market
      • Both the earliest adopters and highest users of value-added services
      • Higher usage for both voice and SMS at weekends
      • Handset upgrade cycle of less than 12 months
      • Mobile as a badge of self-expression
    • Hitting the youth needs with their plans/schemes
      • Get paid to receive calls
      • 50 paise to any local network
      • The weekend Bolt-on
      • Safe Secrets
      • Easy Handset upgrades
    • SWOT Analysis of Virgin mobile in India
      • STRENGTHS:
      • New innovative service
      • Experience, Expertise in designing, Marketing and Servicing
      • Low prices of virgin handsets.
      • Cost Advantage
    • Weakness:
      • Dependent on TTSL for its network services
    • Opportunities
      • Primary audience savvy youth
      • Developing Indian Market
      • Key volume market, India followed by China, Brazil, Indonesia, Nigeria
      • Youth makes more, longer calls, means huge billing potential, offers revenue opportunity
    • Threats:
      • Franchise Agreement
      • Consideration of Indian government for allowing MVNO
    • Marketing Strategy
      • Think Hatke
      • CDMA with RUIM
      • Removable User Identity Module
      • Virgin's handsets
      • Get paid to receive calls
    • Technical Aspects
      • MVNO (Mobile Virtual Network Operator)
      • It is an operator that does not own infrastructure.
      • CDMA TECHNOLOGY (Code Division Multiple Access)
      • CDMA growth rate exceeds than that of GSM on a monthly basis
    • Facts on CDMA
      • Dropped calls
      • Faster Internet Connectivity
      • Better Battery Life & Secure Communication
    • Win – Win Situations
      • Virgin Mobile and Customers
      • Virgin Mobile and Tata Teleservices
    • Virgin Mobile - Needs, Wants and Demands
      • Youth’s needs
      • Youth’s wants
      • Youth’s demands
    • Virgin Mobile Survival in the Indian market
      • Offering for a single, distinct segment
      • Service Reach
      • Distribution Reach
    •  
    • THANK YOU