Toothpaste industry in india

5,607 views
5,293 views

Published on

Published in: Business, Health & Medicine
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
5,607
On SlideShare
0
From Embeds
0
Number of Embeds
14
Actions
Shares
0
Downloads
56
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Toothpaste industry in india

  1. 1. Toothpaste Industry in India GROUP NO. 02 Sandita (03) Tansy (08) Deepti (09) Trupti (10) Joshua (20) Rennie (40)
  2. 2. Environmental Analysis <ul><li>Industry Overview </li></ul><ul><li>Growth Prospects </li></ul><ul><li>Porter's Five Forces Model </li></ul><ul><li>SWOT Analysis </li></ul>
  3. 3. Industry Overview <ul><li>Growth Rate </li></ul><ul><li>Toothpaste Sub Segment </li></ul><ul><li>Major Players </li></ul><ul><li>Per Capita Consumption </li></ul><ul><li>Penetration Level </li></ul>
  4. 4. Growth Prospects <ul><li>Large Market </li></ul><ul><li>Spending Pattern </li></ul><ul><li>Mind Set of Consumers </li></ul>
  5. 5. Porter's Five Forces Analysis
  6. 6. Porter's Five Forces Analysis MEDIUM HIGH HIGH HIGH HIGH
  7. 7. SWOT Analysis of the Toothpaste Industry
  8. 8. Strengths <ul><li>Market Reach both for Urban and Rural Areas </li></ul><ul><li>Low Operational Cost </li></ul><ul><li>Availability of Raw Materials </li></ul>
  9. 9. Weakness <ul><li>Point of Parity </li></ul><ul><li>Research & Development </li></ul>
  10. 10. Opportunities <ul><li>Untapped market </li></ul><ul><li>Purchasing power increases </li></ul><ul><li>Low Dentist Population ratio </li></ul><ul><li>People being aware of dental health </li></ul><ul><li>Penetration level </li></ul><ul><li>Health camps </li></ul>
  11. 11. Threats <ul><li>Stiff well established competitors </li></ul><ul><li>Threat of Substitutes </li></ul>
  12. 12. Thank You End of our presentation

×