Segmentation Target Positioning

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Segmentation Target Positioning

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Segmentation Target Positioning

  1. 2. Segmentation <ul><li>Segmentation aims to match groups of purchasers with the same set of needs and buyer behavior. </li></ul>
  2. 3. segmentation
  3. 4. segmentation Geographic region Southern Asia Density Urban, Sub Urban, Rural Demographic Age 15- 64 Family Life Cycle Young Single, Single, Married, Older Gender Male, Female Income Rs 96,000 annually and Above Occupation Sales, Managers, BPO’s, Students, IT Professions, Technical, Proprietors, Education High School and Above Social Class Working Class, Middle Class, Upper Middle Class
  4. 5. <ul><li>Attractiveness of the Segment </li></ul><ul><li>Fit between the segment and firms resources </li></ul>Targeting
  5. 6. <ul><li>Single Segment </li></ul><ul><li>One Market Segment is served with one marketing mix </li></ul>Target Market Strategy
  6. 7. Positioning <ul><li>Positioning is all about 'perception‘ </li></ul>
  7. 8. Positioning
  8. 9. Positioning
  9. 10. End of our presentation

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