The Most Critical Foundations to Your Business's Success - Your Vision, Mission, and Values

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Your most critical foundation to growing your business and succeeding lies in your company's vision, mission, and core values. Without this, you will be ineffective in developing a consistent, clear vision on what you need to accomplish. With it, you will inspire your customers, employees, and partners. You will do much more though - you will have something against which all decisions are made, conflicts resolved, and planning established.

Watch this slideshare to learn what these items are and how they are done. Please leave us comments on the blog post related to this at http://lequireconsulting.com/most-critical-foundation-to-your-success-vision-mission-values/ Have you seen a great mission, vision, and/or core values statement? Let us know!

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The Most Critical Foundations to Your Business's Success - Your Vision, Mission, and Values

  1. 1. business foundations YOUR VISION, MISSION, AND VALUES THE KEY COMPONENTS TO YOUR COMPANY’S GROWTH & SUCCESS
  2. 2. Your most important structural componentsLEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 2 • 32
  3. 3. FOUNDATIONAL ELEMENTSYOUR COMPANY’S base structure Sometimes not the most visible elements, these items‣ VISION are the DNA of your company. Without them, you are‣ MISSION a shaky structure subject to manipulation by environmental factors.‣ VALUES Do NOT underestimate their importance. Could you imagine the United States without a Constitution? It’s the same principle.LEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 3 • 32
  4. 4. START WITH VISIONLeadership is visionA leader has the vision and conviction thata dream can be achieved. He inspires thepower and energy to get it done.Ralph LaurenLEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 4 • 32
  5. 5. GIVE YOUR COMPANY CLEAR DIRECTIONvision INTROYour vision is the blueprint of where you want yourcompany to be. It is a descriptive picture that has along-term perspective, focuses on the future, andserves as a source of inspiration.LEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 5 • 32
  6. 6. BASIC COMPONENTS OF A VISION STATEMENTvision elements Address the key ingredients of who you serve, what‣ WHO you serve them, and why you do what you do.‣ WHAT Make it pop by integrating some of your culture.‣ WHY Keep it short & sweet - no more than three sentences.‣ CULTURELEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 6 • 32
  7. 7. Visionaries - Companies built on visionLEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 7 • 32
  8. 8. VISIONARIESKhan ACADEMYA free world-classeducation for anyoneanywhere.LEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 8 • 32
  9. 9. VISIONARIESWHole FoodsWhole Foods, Whole People,Whole Planet.the full vision appears in their Declaration of IndependenceLEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 9 • 32
  10. 10. VISIONARIESAmazon.comOur vision is to be earths most customercentric company; to build a place wherepeople can come to find and discoveranything they might want to buy online.LEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 10 • 32
  11. 11. mission statement - your roadmapLEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 11 • 32
  12. 12. THE MISSION IS WHAT BRINGS ABOUT YOUR VISIONMaking the vision real is your missionThe only way to predict the future is tohave the power to shape itEric HoferLEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 12 • 32
  13. 13. HOW YOU WILL REALIZE YOUR VISIONMISSION INTROYour vision is the detail on how you intend to get fromwhere you are now to where you want to be in yourvision. It’s focused on the present, and it speaks tospecific, actionable goals. http://www.flickr.com/photos/72213316@N00/6806925270/LEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 13 • 32
  14. 14. BASIC COMPONENTS OF A MISSION STATEMENTMISSION elements Provide some high level detail on how you currently aim to realize your vision.‣ What‣ How The vision is a lofty, un-ending goal. What are some things you do to work towards that every day?‣ Specific Your mission may change, as your company‣ Revisit undoubtedly will. You may have to revise it periodically.LEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 14 • 32
  15. 15. Mission Driven Companieshttp://www.designingachampion.com/2012/02/14/the-fork-in-the-road/LEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 15 • 32
  16. 16. MISSION DRIVEN COMPANIESTom’s shoesWith every pair purchased, TOMSwill give a pair of new shoes to achild in need. One for One.LEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 16 • 32
  17. 17. MISSION DRIVEN COMPANIESgoogleGoogle’s mission is to organize the world’sinformation and make it universallyaccessible and useful.LEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 17 • 32
  18. 18. MISSION DRIVEN COMPANIESSt. Jude’s Children’s Research hospitalThe mission of St. Jude Children’s Research Hospital is to advancecures, and means of prevention, for pediatric catastrophic diseasesthrough research and treatment. Consistent with the vision of ourfounder Danny Thomas, no child is denied treatment based on race,religion or a familys ability to pay.LEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 18 • 32
  19. 19. Core Valueshttp://www.hqda.army.mil/rio/USConstitution-A.htmLEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 19 • 32
  20. 20. VALUES GO BEYOND GUIDANCE AND CREATIVE CONSTRAINTSACTUALIZE YOUR visionHappiness is that state of consciousnesswhich proceeds from the achievement ofones values.AYN RANDLEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 20 • 32
  21. 21. THE BINDING THREADS OF YOUR COMPANYCore values INTROMuch like the US Constitution, the core valuesrepresent the fundamental ideals of a company. Itcreates a sense of culture. It is the ultimate test of allcompany decisions. It binds the company together inthe face of adversity and change. http://coxwood.com/about/values/LEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 21 • 32
  22. 22. HOW TO SET YOUR COMPANY’S VALUESVALUES PROCESS What do you and the leaders of your organization ‣ ALIGN W/VISION + MISSION value the most in your company? ‣ LIST, RANK Length does not matter so much here. It’s about ‣ keep short? creative constraints, guiding principles, and a “bill of rights” your company will adhere to in all situations. ‣ live your values Most importantly, will you actually practice what you preach? Values are worthless if they are not practiced by your company’s leaders.LEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 22 • 32
  23. 23. Value driven companieshttp://en.wikipedia.org/wiki/File:Mount_Rushmore_National_Memorial.jpgLEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 23 • 32
  24. 24. VALUE DRIVEN COMPANIESzappos1. Deliver Wow Through Service 6. Build Open And Honest2. Embrace And Drive Change Relationships With Communication3. Create Fun And A Little Weirdness 7. Build A Positive Team And Family4. Be Adventurous, Creative And SpiritOpen-Minded 8. Do More With Less5. Pursue Growth And Learning 9. Be Passionate And Determined 10. Be HumbleLEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 24 • 32
  25. 25. VALUE DRIVEN COMPANIESskoll foundationThe following core values inform our mission and guide our actions: • Leverage: We seek leverage to achieve “a whole lot of good” from our investment of time and resources • Respect: We respect the individual and the power of community. • Responsibility: Individually and collectively, we embrace a profound sense of responsibility. • Tough-Minded Optimism: We are disciplined, rigorous and hopeful. • Innovation: Inspired by the social entrepreneurs we serve, we challenge ourselves to innovate as well.LEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 25 • 32
  26. 26. VALUE DRIVEN COMPANIESSTONEYFIELD ORGANIC• Healthy food. We will craft and offer the most delicious and nourishing organic yogurts and dairy products.• Healthy people. We will enhance the health and well-being of our consumers and colleagues.• Healthy planet. We will help protect and restore the planet and promote the viability of family farms.• Healthy business. We will prove that healthy profits and a healthy planet are not in conflict and that, in fact, dedication to health and sustainability enhances shareholder value. We believe that business must lead the way to a more sustainable future.LEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 26 • 32
  27. 27. TIE IT ALL TOGETHERTHE BIG PICTUREDo you need all these things? Not necessarily. But,ask yourself this - do you know of any recognized,growing, and/or successful companies without atleast one of these items?Don’t leave your company’s future to chance. Paint apicture of where you want to be, how you want to getthere, and what makes you different (what you value).It will pay huge dividends to you, your customers, andyour employees.LEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 27 • 32
  28. 28. PLEASE VISIT OUR WEBSITELequire THANK YOUnew projects and customersmakes us HAPPY.LEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 28 • 32
  29. 29. THE VISION STATEMENTLEQUIRE’S VISIONLEVEL THE PLAYING FIELD BETWEENstartups, SMALL BUSINESSES, ANDLARGE.LEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 29 • 32
  30. 30. THE MISSION STATEMENTLEQUIRE’S MISSIONOUR mission is TO PARTNER WITH AND GROWSMALL BUSINESSES and startups BYPROVIDING EXCEPTIONAL INFORMATION,CONTENT, AND CONSULTING SERVICES.LEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 30 • 32
  31. 31. CORE VALUESLEQUIRE’S CORE VALUES• UNPARALLELED QUALITY. FIRST AND FOREMOST, We WILL OFFER PRODUCTS AND SERVICES THAT DELIVER QUALITY BEYOND OUR CUSTOMER’S EXPECTATIONS.• HAPPY CUSTOMERS. WE WILL ENDEAVOR TO DELIGHT OUR CUSTOMERS EVERY TIME, NO MATTER WHAT, WITH WHATEVER IT TAKES.• HAPPY, Healthy PEOPLE. OUR COMPANY IS BUILT UPON OUR PEOPLE, OUR STAFF IS OUR GREATEST ASSET. WE WILL NOURISH, ENRICH, AND DEVELOP OUR PEOPLE TO REALIZE OUR MISSION.• SOCIAL AND ENVIRONMENTAL RESPONSIBILITY. IN EVERY INTERACTION AND IN EVERY PLACE, WE WILL LEAVE IT BETTER OFF THAN WHEN WE ARRIVED.LEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 31 • 32
  32. 32. WHO IS LEQUIRE?JOSH LEQUIREI’m a husband, father, and business guy. I love helpingawesome companies grow. Call or write me any timeat josh@lequireconsulting.com or +1 (704) 266-0236.LEQUIRE BUSINESS CONSULTING (LEQUIRECONSULTING.COM) BUSINESS FOUNDATIONS 32 • 32

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