Local Government Guide to Social Media - 2012 FACC Summer Academy

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  • 1. 2012 FACC Summer AcademyA local government guide to Social Media. Social Media.Facebook, Twitter & all that stuff
  • 2. 2012 FACC Summer AcademyA local government guide to Social Media. So what is Social Media?
  • 3. 2012 FACC Summer AcademyA local government guide to Social Media.
  • 4. 2012 FACC Summer AcademyA local government guide to Social Media. We are moving from an information age to an opinion age.” î Brian Solis - digital analyst, sociologist and futurist Connect Now 2010
  • 5. 2012 FACC Summer AcademyA local government guide to Social Media. Why should Local Governments use Social Media?
  • 6. 2012 FACC Summer AcademyA local government guide to Social Media. Reason #1: It’s free!
  • 7. 2012 FACC Summer AcademyA local government guide to Social Media. Reason #2: It’s easy to use.
  • 8. 2012 FACC Summer AcademyA local government guide to Social Media. Reason #3: It’s fast.
  • 9. 2012 FACC Summer AcademyA local government guide to Social Media. Reason #4: Reach.
  • 10. 2012 FACC Summer AcademyA local government guide to Social Media. Getting started with Social Media.
  • 11. 2012 FACC Summer AcademyA local government guide to Social Media. Social media: What are the benefits? §  Enhances transparency §  Promotes democracy §  Keeps your citizens informed §  Helps build communities
  • 12. 2012 FACC Summer AcademyA local government guide to Social Media. Social Media: Do we have to keep our tweets? §  Local governments are required to follow the public records retention schedules established by Florida law for information on social media accounts, which constitute a public record. î For more information, see Attorney Generals Opinion 2009-19
  • 13. 2012 FACC Summer AcademyA local government guide to Social Media. Social Media: What about the Sunshine Law? §  Communications on local governments’ social media accounts regarding official business may be subject to Florida's Government in the Sunshine Law, section 286.011, Florida Statutes. î For more information, see Attorney Generals Opinions 2008-07 and 2009-19
  • 14. 2012 FACC Summer AcademyA local government guide to Social Media. The social landscape is emotional. Transparency and authenticity are not emotions.” î Brian Solis - digital analyst, sociologist and futurist Connect Now 2010
  • 15. 2012 FACC Summer AcademyA local government guide to Social Media. Social media: Some rules of engagement §  Use real words, not txt spk §  It s not all about you; comment and converse §  Take the time to listen
  • 16. 2012 FACC Summer AcademyA local government guide to Social Media. Social media: Some rules of engagement §  Give credit where credit is due §  Be timely; immediacy is key §  If you can t say anything nice – don t say anything at all
  • 17. 2012 FACC Summer AcademyA local government guide to Social Media. Are there different types of Social Media?
  • 18. 2012 FACC Summer AcademyA local government guide to Social Media. Do you tweet? Used for: Live Coverage, Events, News, Alerts, and Citizen Feedback
  • 19. 2012 FACC Summer AcademyA local government guide to Social Media. Twitter Usernames §  twitter.com/username §  Created when you sign up for an account §  Base your username on what people already use as a #hashtag for your community
  • 20. 2012 FACC Summer AcademyA local government guide to Social Media. Engaging on Twitter §  Publish useful tips or facts
  • 21. 2012 FACC Summer AcademyA local government guide to Social Media. Engaging on Twitter §  Retweet to acknowledge other organizational departments or groups in the community
  • 22. 2012 FACC Summer AcademyA local government guide to Social Media. Engaging on Twitter §  Make residents, business owners, and visitors of your community feel welcome even in cyber space §  Ask for help or ideas §  Bring tweets to life with photos §  Use #hashtags for events
  • 23. 2012 FACC Summer AcademyA local government guide to Social Media. Can you face it? Used for: Events, News, Citizen Feedback, and Reporting Issues
  • 24. 2012 FACC Summer AcademyA local government guide to Social Media. Facebook Pages
  • 25. 2012 FACC Summer AcademyA local government guide to Social Media. Facebook Page Types §  Official Page (Business, Brand, Organization, Public Figure) §  Community Page (Generate support for a topic or cause) §  Group Page (Professional interest or hobby)
  • 26. 2012 FACC Summer AcademyA local government guide to Social Media. Facebook Usernames §  facebook.com/username §  Choose a username for your page §  Requires 25 likes (fans) to create a username
  • 27. 2012 FACC Summer AcademyA local government guide to Social Media. Building a Fanbase §  Fans are gone; It s all about like §  Easily embed widgets on your website §  Link your page to your Twitter account §  Advertise in newsletters, email footers §  Display in your reception areas
  • 28. 2012 FACC Summer AcademyA local government guide to Social Media. Wanna wiki? Used for: Elected and Appointed Official Information, Community History, Education
  • 29. 2012 FACC Summer AcademyA local government guide to Social Media.
  • 30. 2012 FACC Summer AcademyA local government guide to Social Media.
  • 31. 2012 FACC Summer AcademyA local government guide to Social Media. Editing Wikipedia §  Editing your own entry is not forbidden §  Deleting accurate criticism is forbidden §  Avoid trouble by using propose changes feature §  Check modifications by using the ‘History’ tab
  • 32. 2012 FACC Summer AcademyA local government guide to Social Media. Other types of Social Media?
  • 33. 2012 FACC Summer AcademyA local government guide to Social Media. Are you on YouTube? Used for: Archiving Public Meetings, Events, News, Projects, and Educational Content
  • 34. 2012 FACC Summer AcademyA local government guide to Social Media. Are you on Google+? Used for: Public Interviews (Video Hangouts), Events, News, Citizen Feedback, Reporting Issues
  • 35. 2012 FACC Summer AcademyA local government guide to Social Media. Are you Linkedin? Used for: Professional Networking, Groups, Recruitment
  • 36. 2012 FACC Summer AcademyA local government guide to Social Media. Do you FourSquare? Used for: City Hall, Parks, Libraries, Recreation Facilities, Art Galleries, etc.
  • 37. 2012 FACC Summer AcademyA local government guide to Social Media. Do you Flickr? Used for: Photos of Community Events, Ground Breakings, Facilities, etc.
  • 38. 2012 FACC Summer AcademyA local government guide to Social Media. Let’s Meetup! Used for: Community Events, Interaction, and Education
  • 39. 2012 FACC Summer AcademyA local government guide to Social Media. Blogs Used for: Community Engagement, Events, News, and Annoucements
  • 40. 2012 FACC Summer AcademyA local government guide to Social Media. Keeping tabs on your Social Media.
  • 41. 2012 FACC Summer AcademyA local government guide to Social Media.
  • 42. 2012 FACC Summer AcademyA local government guide to Social Media. HootSuitewww.hootsuite.com
  • 43. 2012 FACC Summer AcademyA local government guide to Social Media. TweetDeckwww.tweetdeck.com
  • 44. 2012 FACC Summer AcademyA local government guide to Social Media. ThinkUpwww.thinkup.com
  • 45. 2012 FACC Summer AcademyA local government guide to Social Media. TwitterFeedwww.twitterfeed.com
  • 46. 2012 FACC Summer AcademyA local government guide to Social Media. Google Alertswww.google.com/alerts
  • 47. 2012 FACC Summer AcademyA local government guide to Social Media. Questions? Joshua Fruecht City Clerk, City of Ormond Beach Phone: 386-676-3340 Email: fruecht@ormondbeach.org www.ormondbeach.org