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2012 FACC Summer AcademyA local government guide to Social Media.
Social
Media.Facebook, Twitter & all that stuff
2012 FACC Summer AcademyA local government guide to Social Media.
So what is
Social
Media?
2012 FACC Summer AcademyA local government guide to Social Media.
2012 FACC Summer AcademyA local government guide to Social Media.
We are moving from an
information age
to an
opinion age....
2012 FACC Summer AcademyA local government guide to Social Media.
Why should Local
Governments use
Social
Media?
2012 FACC Summer AcademyA local government guide to Social Media.
Reason #1:
It’s free!
2012 FACC Summer AcademyA local government guide to Social Media.
Reason #2:
It’s easy to
use.
2012 FACC Summer AcademyA local government guide to Social Media.
Reason #3:
It’s fast.
2012 FACC Summer AcademyA local government guide to Social Media.
Reason #4:
Reach.
2012 FACC Summer AcademyA local government guide to Social Media.
Getting started with
Social
Media.
2012 FACC Summer AcademyA local government guide to Social Media.
Social media:
What are the benefits?
§  Enhances transp...
2012 FACC Summer AcademyA local government guide to Social Media.
Social Media:
Do we have to keep our tweets?
§  Local g...
2012 FACC Summer AcademyA local government guide to Social Media.
Social Media:
What about the Sunshine Law?
§  Communica...
2012 FACC Summer AcademyA local government guide to Social Media.
The social landscape is
emotional.
Transparency and auth...
2012 FACC Summer AcademyA local government guide to Social Media.
Social media:
Some rules of engagement
§  Use real word...
2012 FACC Summer AcademyA local government guide to Social Media.
Social media:
Some rules of engagement
§  Give credit w...
2012 FACC Summer AcademyA local government guide to Social Media.
Are there different types of
Social
Media?
2012 FACC Summer AcademyA local government guide to Social Media.
Do you tweet?
Used for:
Live Coverage,
Events, News,
Ale...
2012 FACC Summer AcademyA local government guide to Social Media.
Twitter Usernames
§  twitter.com/username
§  Created w...
2012 FACC Summer AcademyA local government guide to Social Media.
Engaging on Twitter
§  Publish useful tips or facts
2012 FACC Summer AcademyA local government guide to Social Media.
Engaging on Twitter
§  Retweet to acknowledge other
org...
2012 FACC Summer AcademyA local government guide to Social Media.
Engaging on Twitter
§  Make residents, business owners,...
2012 FACC Summer AcademyA local government guide to Social Media.
Can you face it?
Used for:
Events, News,
Citizen Feedbac...
2012 FACC Summer AcademyA local government guide to Social Media.
Facebook Pages
2012 FACC Summer AcademyA local government guide to Social Media.
Facebook Page Types
§  Official Page
(Business, Brand, ...
2012 FACC Summer AcademyA local government guide to Social Media.
Facebook Usernames
§  facebook.com/username
§  Choose ...
2012 FACC Summer AcademyA local government guide to Social Media.
Building a Fanbase
§  Fans are gone; It s all about lik...
2012 FACC Summer AcademyA local government guide to Social Media.
Wanna wiki?
Used for:
Elected and Appointed
Official Inf...
2012 FACC Summer AcademyA local government guide to Social Media.
2012 FACC Summer AcademyA local government guide to Social Media.
2012 FACC Summer AcademyA local government guide to Social Media.
Editing Wikipedia
§  Editing your own entry is not forb...
2012 FACC Summer AcademyA local government guide to Social Media.
Other types of
Social
Media?
2012 FACC Summer AcademyA local government guide to Social Media.
Are you on YouTube?
Used for:
Archiving Public
Meetings,...
2012 FACC Summer AcademyA local government guide to Social Media.
Are you on Google+?
Used for:
Public Interviews
(Video H...
2012 FACC Summer AcademyA local government guide to Social Media.
Are you Linkedin?
Used for:
Professional
Networking, Gro...
2012 FACC Summer AcademyA local government guide to Social Media.
Do you FourSquare?
Used for:
City Hall, Parks,
Libraries...
2012 FACC Summer AcademyA local government guide to Social Media.
Do you Flickr?
Used for:
Photos of
Community Events,
Gro...
2012 FACC Summer AcademyA local government guide to Social Media.
Let’s Meetup!
Used for:
Community Events,
Interaction, a...
2012 FACC Summer AcademyA local government guide to Social Media.
Blogs
Used for:
Community
Engagement,
Events, News,
and ...
2012 FACC Summer AcademyA local government guide to Social Media.
Keeping tabs on your
Social
Media.
2012 FACC Summer AcademyA local government guide to Social Media.
2012 FACC Summer AcademyA local government guide to Social Media.
HootSuitewww.hootsuite.com
2012 FACC Summer AcademyA local government guide to Social Media.
TweetDeckwww.tweetdeck.com
2012 FACC Summer AcademyA local government guide to Social Media.
ThinkUpwww.thinkup.com
2012 FACC Summer AcademyA local government guide to Social Media.
TwitterFeedwww.twitterfeed.com
2012 FACC Summer AcademyA local government guide to Social Media.
Google Alertswww.google.com/alerts
2012 FACC Summer AcademyA local government guide to Social Media.
Questions?
Joshua Fruecht
City Clerk, City of Ormond Bea...
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Transcript of "Local Government Guide to Social Media - 2012 FACC Summer Academy"

  1. 1. 2012 FACC Summer AcademyA local government guide to Social Media. Social Media.Facebook, Twitter & all that stuff
  2. 2. 2012 FACC Summer AcademyA local government guide to Social Media. So what is Social Media?
  3. 3. 2012 FACC Summer AcademyA local government guide to Social Media.
  4. 4. 2012 FACC Summer AcademyA local government guide to Social Media. We are moving from an information age to an opinion age.” î Brian Solis - digital analyst, sociologist and futurist Connect Now 2010
  5. 5. 2012 FACC Summer AcademyA local government guide to Social Media. Why should Local Governments use Social Media?
  6. 6. 2012 FACC Summer AcademyA local government guide to Social Media. Reason #1: It’s free!
  7. 7. 2012 FACC Summer AcademyA local government guide to Social Media. Reason #2: It’s easy to use.
  8. 8. 2012 FACC Summer AcademyA local government guide to Social Media. Reason #3: It’s fast.
  9. 9. 2012 FACC Summer AcademyA local government guide to Social Media. Reason #4: Reach.
  10. 10. 2012 FACC Summer AcademyA local government guide to Social Media. Getting started with Social Media.
  11. 11. 2012 FACC Summer AcademyA local government guide to Social Media. Social media: What are the benefits? §  Enhances transparency §  Promotes democracy §  Keeps your citizens informed §  Helps build communities
  12. 12. 2012 FACC Summer AcademyA local government guide to Social Media. Social Media: Do we have to keep our tweets? §  Local governments are required to follow the public records retention schedules established by Florida law for information on social media accounts, which constitute a public record. î For more information, see Attorney Generals Opinion 2009-19
  13. 13. 2012 FACC Summer AcademyA local government guide to Social Media. Social Media: What about the Sunshine Law? §  Communications on local governments’ social media accounts regarding official business may be subject to Florida's Government in the Sunshine Law, section 286.011, Florida Statutes. î For more information, see Attorney Generals Opinions 2008-07 and 2009-19
  14. 14. 2012 FACC Summer AcademyA local government guide to Social Media. The social landscape is emotional. Transparency and authenticity are not emotions.” î Brian Solis - digital analyst, sociologist and futurist Connect Now 2010
  15. 15. 2012 FACC Summer AcademyA local government guide to Social Media. Social media: Some rules of engagement §  Use real words, not txt spk §  It s not all about you; comment and converse §  Take the time to listen
  16. 16. 2012 FACC Summer AcademyA local government guide to Social Media. Social media: Some rules of engagement §  Give credit where credit is due §  Be timely; immediacy is key §  If you can t say anything nice – don t say anything at all
  17. 17. 2012 FACC Summer AcademyA local government guide to Social Media. Are there different types of Social Media?
  18. 18. 2012 FACC Summer AcademyA local government guide to Social Media. Do you tweet? Used for: Live Coverage, Events, News, Alerts, and Citizen Feedback
  19. 19. 2012 FACC Summer AcademyA local government guide to Social Media. Twitter Usernames §  twitter.com/username §  Created when you sign up for an account §  Base your username on what people already use as a #hashtag for your community
  20. 20. 2012 FACC Summer AcademyA local government guide to Social Media. Engaging on Twitter §  Publish useful tips or facts
  21. 21. 2012 FACC Summer AcademyA local government guide to Social Media. Engaging on Twitter §  Retweet to acknowledge other organizational departments or groups in the community
  22. 22. 2012 FACC Summer AcademyA local government guide to Social Media. Engaging on Twitter §  Make residents, business owners, and visitors of your community feel welcome even in cyber space §  Ask for help or ideas §  Bring tweets to life with photos §  Use #hashtags for events
  23. 23. 2012 FACC Summer AcademyA local government guide to Social Media. Can you face it? Used for: Events, News, Citizen Feedback, and Reporting Issues
  24. 24. 2012 FACC Summer AcademyA local government guide to Social Media. Facebook Pages
  25. 25. 2012 FACC Summer AcademyA local government guide to Social Media. Facebook Page Types §  Official Page (Business, Brand, Organization, Public Figure) §  Community Page (Generate support for a topic or cause) §  Group Page (Professional interest or hobby)
  26. 26. 2012 FACC Summer AcademyA local government guide to Social Media. Facebook Usernames §  facebook.com/username §  Choose a username for your page §  Requires 25 likes (fans) to create a username
  27. 27. 2012 FACC Summer AcademyA local government guide to Social Media. Building a Fanbase §  Fans are gone; It s all about like §  Easily embed widgets on your website §  Link your page to your Twitter account §  Advertise in newsletters, email footers §  Display in your reception areas
  28. 28. 2012 FACC Summer AcademyA local government guide to Social Media. Wanna wiki? Used for: Elected and Appointed Official Information, Community History, Education
  29. 29. 2012 FACC Summer AcademyA local government guide to Social Media.
  30. 30. 2012 FACC Summer AcademyA local government guide to Social Media.
  31. 31. 2012 FACC Summer AcademyA local government guide to Social Media. Editing Wikipedia §  Editing your own entry is not forbidden §  Deleting accurate criticism is forbidden §  Avoid trouble by using propose changes feature §  Check modifications by using the ‘History’ tab
  32. 32. 2012 FACC Summer AcademyA local government guide to Social Media. Other types of Social Media?
  33. 33. 2012 FACC Summer AcademyA local government guide to Social Media. Are you on YouTube? Used for: Archiving Public Meetings, Events, News, Projects, and Educational Content
  34. 34. 2012 FACC Summer AcademyA local government guide to Social Media. Are you on Google+? Used for: Public Interviews (Video Hangouts), Events, News, Citizen Feedback, Reporting Issues
  35. 35. 2012 FACC Summer AcademyA local government guide to Social Media. Are you Linkedin? Used for: Professional Networking, Groups, Recruitment
  36. 36. 2012 FACC Summer AcademyA local government guide to Social Media. Do you FourSquare? Used for: City Hall, Parks, Libraries, Recreation Facilities, Art Galleries, etc.
  37. 37. 2012 FACC Summer AcademyA local government guide to Social Media. Do you Flickr? Used for: Photos of Community Events, Ground Breakings, Facilities, etc.
  38. 38. 2012 FACC Summer AcademyA local government guide to Social Media. Let’s Meetup! Used for: Community Events, Interaction, and Education
  39. 39. 2012 FACC Summer AcademyA local government guide to Social Media. Blogs Used for: Community Engagement, Events, News, and Annoucements
  40. 40. 2012 FACC Summer AcademyA local government guide to Social Media. Keeping tabs on your Social Media.
  41. 41. 2012 FACC Summer AcademyA local government guide to Social Media.
  42. 42. 2012 FACC Summer AcademyA local government guide to Social Media. HootSuitewww.hootsuite.com
  43. 43. 2012 FACC Summer AcademyA local government guide to Social Media. TweetDeckwww.tweetdeck.com
  44. 44. 2012 FACC Summer AcademyA local government guide to Social Media. ThinkUpwww.thinkup.com
  45. 45. 2012 FACC Summer AcademyA local government guide to Social Media. TwitterFeedwww.twitterfeed.com
  46. 46. 2012 FACC Summer AcademyA local government guide to Social Media. Google Alertswww.google.com/alerts
  47. 47. 2012 FACC Summer AcademyA local government guide to Social Media. Questions? Joshua Fruecht City Clerk, City of Ormond Beach Phone: 386-676-3340 Email: fruecht@ormondbeach.org www.ormondbeach.org
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