Facebook Profiles - Friends Individual Personal Conversations Pages – “Likes” Company / Organization Professional Stimulate Interest / Provide Value Access to Analytics
Twitter Based on SMS 140 Character Messages Messages Can Include Links, Pics, Videos Broadcast to Anyone Listening / Watching Use #Hashtags to Mark & Search Topics search.twitter.com/advanced By Date, Geographic Area, Topic, Sentiment Great Listening Tool
LinkedIn Professional Networking Great Tool to Find Professional Connections / Resources Power Is In Groups Allowed to Join 50 Answers Great Place to Showcase Expertise Provide Value Find Experts
Foursquare Geo-Location Great Tool for Brick & Mortar Operations Offer Specials Mayor # of Check-Ins
YouTube Social Video Great Avenue for Sharing Demonstrations Make Videos Informative How-To Videos Make Videos Entertaining Blendtec – Will it Blend?
Yelp User Generated Reviews Who do you trust? Allows Your Raving Fans to Talk About You Respond to Reviews Transparency
Google + Circles Organize your Contacts Explore Trending topics Hangouts Group Video Chat
Which platform is right for you? Examine your business Survey your current customers Which platforms do they use? How do you currently communicate with them? Brick & mortar or virtual? B2B or B2C?
Which platform is right for you? Determine your time commitment Determine your goals In other words… revisit your marketing plan!
Listen Up! Create your listening posts Google Alerts tweetbeep ○ Your name ○ Company name ○ Competitor’s names
Tools Google Alerts Tweetbeep Tweetdeck TweetReach FB Insights
Engage Social media community is about sharing Ask questions, people will help you along the way Learn the lingo Make it personal Find your voice Put your plan into action Commit time to maintain Use common sense Spam: not good in a can, inbox, or social media feed
Warning! Teenagers know social media It’s tempting, I know Would you hire a teen to run your entire marketing campaign? Basics are great ○ Posting pics, links, etc Common sense to you Not to them
SEOcial Blog Regularly Create Opportunity to back link HARO Determine your keywords #Hashtags
10 Take Home Points1. Create a plan, set goals, & pick platforms2. Start small, grow with your comfort3. Tools, tools, tools4. Listen first5. It’s a community: Share Your Expertise
10 Take Home Points6. Engage: Find your voice7. Go Offline8. Facebook: Profile & Pages9. It’s social but not child’s play10. SEOcial