Ucf sm entrepreneurs

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UCF BIP Social Media Presentation

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Ucf sm entrepreneurs

  1. 1. How Entrepreneurs can Tweet, Like, Friend, Follow, & Check-In to Success
  2. 2. 2011 Web Traffic  Google (1) (13) (15) (16) (20)  Facebook (2)  YouTube (3)  Twitter (8)  Blogspot (11)  LinkedIn (12)  WordPress (18)  Pinterest (39)www.alexa.com
  3. 3. Trending Today Facebook  YouTube Twitter  Yelp LinkedIn  Google + Foursquare
  4. 4. Facebook Profiles - Friends  Individual  Personal  Conversations Pages – “Likes”  Company / Organization  Professional  Stimulate Interest / Provide Value  Access to Analytics
  5. 5. Twitter Based on SMS  140 Character Messages  Messages Can Include Links, Pics, Videos Broadcast to Anyone Listening / Watching Use #Hashtags to Mark & Search Topics search.twitter.com/advanced  By Date, Geographic Area, Topic, Sentiment Great Listening Tool
  6. 6. LinkedIn Professional Networking  Great Tool to Find Professional Connections / Resources Power Is In Groups  Allowed to Join 50 Answers  Great Place to Showcase Expertise  Provide Value  Find Experts
  7. 7. Foursquare Geo-Location Great Tool for Brick & Mortar Operations Offer Specials  Mayor  # of Check-Ins
  8. 8. YouTube Social Video Great Avenue for Sharing Demonstrations Make Videos Informative  How-To Videos Make Videos Entertaining  Blendtec – Will it Blend?
  9. 9. Yelp User Generated Reviews Who do you trust? Allows Your Raving Fans to Talk About You Respond to Reviews  Transparency
  10. 10. Google + Circles  Organize your Contacts Explore Trending topics Hangouts  Group Video Chat
  11. 11. Which platform is right for you? Examine your business  Survey your current customers  Which platforms do they use?  How do you currently communicate with them?  Brick & mortar or virtual?  B2B or B2C?
  12. 12. Which platform is right for you? Determine your time commitment Determine your goals In other words… revisit your marketing plan!
  13. 13. Listen Up! Create your listening posts  Google Alerts  tweetbeep ○ Your name ○ Company name ○ Competitor’s names
  14. 14. Tools Google Alerts Tweetbeep Tweetdeck TweetReach FB Insights
  15. 15. Engage Social media community is about sharing  Ask questions, people will help you along the way  Learn the lingo  Make it personal  Find your voice Put your plan into action Commit time to maintain Use common sense  Spam: not good in a can, inbox, or social media feed
  16. 16. Warning! Teenagers know social media  It’s tempting, I know Would you hire a teen to run your entire marketing campaign?  Basics are great ○ Posting pics, links, etc Common sense to you  Not to them
  17. 17. SEOcial Blog Regularly Create Opportunity to back link  HARO Determine your keywords #Hashtags
  18. 18. 10 Take Home Points1. Create a plan, set goals, & pick platforms2. Start small, grow with your comfort3. Tools, tools, tools4. Listen first5. It’s a community: Share Your Expertise
  19. 19. 10 Take Home Points6. Engage: Find your voice7. Go Offline8. Facebook: Profile & Pages9. It’s social but not child’s play10. SEOcial
  20. 20. Resources www.mashable.com www.techcrunch.com www.openforum.com www.smallbiztrends.com http://business.twitter.com/twitter101 www.knowem.com
  21. 21. Contact joshua@joshuacjohnson.comwww.twitter.com/joshuacjohnson

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