The Business of Social Media
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The Business of Social Media

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    The Business of Social Media The Business of Social Media Presentation Transcript

    • The Business of Social Media
      1
    • Who am I?
      Entrepreneur
      Volunteer
      Greyhound foster parent
      Poker player
      Power yoga addict
      Juggler and unicycle owner
      2
    • Social Media Experience
      @NationalEC
      www.facebook.com/NationalEC
      @OrlandoInc
      www.facebook.com/OrlandoInc
      @BuyLocalOrlando
      www.facebook.com/BuyLocalOrlando
      @SaveSunRail
      www.facebook.com/SaveSunRail
      3
    • 2010 Web Traffic (Top 20)
      Google (1) (13) (15) (16) (20)
      Facebook (2)
      YouTube (3)
      Wikipedia (6)
      Blogger (8)
      Twitter (11)
      WordPress (17)
      www.alexa.com
      4
    • Today’s Topics
      Facebook
      Twitter
      LinkedIn
      5
    • Facebook - Profiles
      Profiles = Friends
      This is you…because YOU hopefully..
      Have friends
      Are an individual
      Have a personal life
      Engage in conversations
      6
    • Facebook - Pages
      Pages = “Likes”
      Company / Organization
      Professional
      Stimulate Interest / provide value
      Analytics*
      Custom URL (www.facebook.com/username)
      *This alone should encourage you to have a page!
      7
    • Facebook - Analytics
      “Insights”
      Only available with pages
      Tracks activity on page
      Watch trends
      Offers demographic information
      Age, Gender, Location, Language
      8
    • Facebook - Analytics
      9
    • Facebook - Analytics
      10
    • Facebook - Analytics
      11
    • Facebook - Analytics
      12
    • Facebook - Content
      Primarily Informational
      Articles relevant to your service or product
      Occasional information about your business
      Special deals
      Exclusive for fans/followers
      Make sure they are special
      10% off – generally not very special
      13
    • Facebook - Content
      14
    • Facebook - Engagement
      Allow fans to post content
      Pay close attention to posts
      Default – receive emails for activity
      Ask questions
      Learn about your customers/clients
      Comment on fan posts
      Respond to negative posts publicly
      15
    • Facebook - Ads
      16
    • Facebook - Ads
      17
    • Facebook - Ads
      18
    • Facebook - Ads
      19
    • Facebook - Ads
      Run several small campaigns
      Determine your goal
      Test regular ads and sponsored stories
      Different images
      Different landing pages
      Review results
      20
    • Facebook - Deals
      21
    • Facebook - Deals
      22
    • Facebook - Deals
      23
    • Twitter
      Based on SMS
      140 character messages (tweets)
      Messages include text, links, pics, videos
      Create lists to focus conversation
      Broadcast to anyone listening / watching
      24
    • Twitter
      Use #hashtags to mark & search topics
      www.search.twitter.com/advanced
      By date, geographic area, topic, sentiment
      Great listening tool
      25
    • search.twitter.com
      26
    • search.twitter.com
      27
    • search.twitter.com
      28
    • search.twitter.com
      29
    • search.twitter.com
      What do you do with the results?
      Strike up a conversation
      Do not try to sell directly
      This is about creating relationships
      Learn about your competition
      30
    • LinkedIn
      Professional Networking
      Great tool to find professional connections / resources
      Power is in groups
      Allowed to Join 50 – so join 50
      31
    • LinkedIn
      Answers
      Great place to showcase expertise
      Provide value
      Find experts
      32
    • LinkedIn
      33
    • Tweetdeck
      34
    • Which platform is right for you?
      Examine your business
      Survey your current customers
      Which platforms do they use?
      How do you currently communicate with them?
      Brick & mortar or virtual?
      B2B or B2C?
      35
    • Which platform is right for you?
      Determine your time commitment
      Determine your goals
      In other words… revisit your marketing plan!
      36
    • Listen Up!
      Create your listening posts
      Social Mention
      Google Alerts
      tweetbeep
      Your name
      Company name
      Competitor’s names
      37
    • Engage
      Social media community is about sharing
      Ask questions, people will help you along the way
      Learn the lingo
      Make it professionally personal
      Find your voice
      38
    • Engage
      Put your plan into action
      Commit time to maintain
      Use common sense
      Spam: not good in a can, inbox, or social media feed
      39
    • Warning!
      Teenagers know social media
      It’s tempting, I know
      Would you hire a teen to run your entire marketing campaign?
      Basics are great
      Posting pics, links, etc
      Common sense to you
      Not to them
      40
    • Take Home Points
      Create a plan with goals & pick your platforms
      Start small, grow with your comfort
      Tools, tools, tools
      Listen first
      It’s a community: place to share, not pitch
      41
    • Take Home Points
      Engage: find your voice
      Go OFFLINE
      Facebook: Profile & Pages
      It’s social but not child’s play
      42
    • Contact
      joshua@joshuacjohnson.com
      www.twitter.com/joshuacjohnson
      43
    • Resources
      www.mashable.com
      www.techcrunch.com
      www.openforum.com
      www.smallbiztrends.com
      44
    • Resources
      http://business.twitter.com/twitter101
      http://www.chrisbrogan.com/category/socialmedia/
      http://www.readwriteweb.com/
      45