Social Media Success Strategies

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  • 1. Tools & Tricks for the Busy Business Owner
    Social Media Success Strategies
  • 2. Which platform is right for you?
    Examine your business
    Survey your current customers
    Determine your time commitment
    Determine your goals
    In other words… revisit your marketing plan!
  • 3. Managing Multiple Platforms: TweetDeck
  • 4. Why TweetDeck?
    Twitter
    Updates, Pics, Video, Search, URL shortening
    Facebook
    Watching/Listening only
    LinkedIn
    FourSquare
    Tools are constantly updating
  • 5. Listen Up!
    Create your listening posts
    Google Alerts
    Your name
    Company name
    Competitor’s names
    tweetbeep
    Key words or phrases
    If using Twitter, set one for your username
    Company name
  • 6. Engage
    Social media community is about sharing
    Ask questions, people will help you along the way
    Learn the lingo
    Make it personal
    Find your voice
    Put your plan into action
    Commit time to maintain
    Use common sense
    Spam: not good in a can, inbox, or social media feed
  • 7. Unplug
    Social Media doesn’t replace traditional channels, it supplements them
    Tools, not a silver bullet
    Attend events
    Tweetups
    Network offline w/ online connections
  • 8. Facebook: Profiles & Pages
    Profiles
    This is you, and only you
    You have friends, not fans
    Mix of business and personal updates
    Pages
    This is your business
    Businesses have fans (hopefully raving fans)
    Create events, update fans
  • 9. Warning!
    Teenagers know social media
    It’s tempting, I know
    Would you hire a teen to run your entire marketing campaign?
    Basics are great
    Posting pics, links, etc
    Common sense to you
    Not to them
  • 10. 10 Take Home Points
    Create a plan with goals & pick your platforms
    Start small, grow with your comfort
    Get the right tools
    Listen first
    It’s a community: Share
  • 11. 10 Take Home Points
    Engage: Find your voice
    Go Offline
    Facebook: Profile & Pages
    It’s social but not child’s play
    Have fun
  • 12. Resources
    www.mashable.com
    www.techcrunch.com
    www.openforum.com
    www.smallbiztrends.com
  • 13. Contact
    www.disneyEC.com
    joshua@disneyEC.com
    www.facebook.com/disneyEC
    www.twitter.com/disneyEC