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Social Media Success Strategies
 

Social Media Success Strategies

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    Social Media Success Strategies Social Media Success Strategies Presentation Transcript

    • Tools & Tricks for the Busy Business Owner
      Social Media Success Strategies
    • Which platform is right for you?
      Examine your business
      Survey your current customers
      Determine your time commitment
      Determine your goals
      In other words… revisit your marketing plan!
    • Managing Multiple Platforms: TweetDeck
    • Why TweetDeck?
      Twitter
      Updates, Pics, Video, Search, URL shortening
      Facebook
      Watching/Listening only
      LinkedIn
      FourSquare
      Tools are constantly updating
    • Listen Up!
      Create your listening posts
      Google Alerts
      Your name
      Company name
      Competitor’s names
      tweetbeep
      Key words or phrases
      If using Twitter, set one for your username
      Company name
    • Engage
      Social media community is about sharing
      Ask questions, people will help you along the way
      Learn the lingo
      Make it personal
      Find your voice
      Put your plan into action
      Commit time to maintain
      Use common sense
      Spam: not good in a can, inbox, or social media feed
    • Unplug
      Social Media doesn’t replace traditional channels, it supplements them
      Tools, not a silver bullet
      Attend events
      Tweetups
      Network offline w/ online connections
    • Facebook: Profiles & Pages
      Profiles
      This is you, and only you
      You have friends, not fans
      Mix of business and personal updates
      Pages
      This is your business
      Businesses have fans (hopefully raving fans)
      Create events, update fans
    • Warning!
      Teenagers know social media
      It’s tempting, I know
      Would you hire a teen to run your entire marketing campaign?
      Basics are great
      Posting pics, links, etc
      Common sense to you
      Not to them
    • 10 Take Home Points
      Create a plan with goals & pick your platforms
      Start small, grow with your comfort
      Get the right tools
      Listen first
      It’s a community: Share
    • 10 Take Home Points
      Engage: Find your voice
      Go Offline
      Facebook: Profile & Pages
      It’s social but not child’s play
      Have fun
    • Resources
      www.mashable.com
      www.techcrunch.com
      www.openforum.com
      www.smallbiztrends.com
    • Contact
      www.disneyEC.com
      joshua@disneyEC.com
      www.facebook.com/disneyEC
      www.twitter.com/disneyEC