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  • 1. DIVORCERESORT.NET Organic Deck & Marketing Plan
  • 2. Table Of Contents 2   Introduction Natural Traffic SEO       On-Page Optimization Dynamic On-Page Optimization Off-Page Optimization Link Building Initiatives Analytics Tracking & Reporting Onsite & On-Page  Marketing Opportunity     Summary   Increase Traffic & Multiply Traffic Sources Enhance Website Performance SEO Blueprint Deliverables & Packages Contact
  • 3. Unique Experience 3  Innovative Marketing Approach – Focused on Conversions  Comprehensive Reporting & Proprietary Software  In-house Experienced Copywriters, Programmers & Designers  Unique tracking & Recording for Targeting & Ongoing Data Mining Operate a comprehensive organic search campaign combining natural, local & social tactics. Source new, relevant inbound traffic and create a prominent, dominating first page web presence on Google, Yahoo & Bing across all platforms. The goals for this campaign are to increase market share, sales & ROI
  • 4. Online Marketing 4 Create & Increase Traffic     Search Engine Optimization Search Engine Marketing Social Media Marketing Publicity     Contributing Expert Content Providing Expert Commentary Develop a strategy to increase positive online reviews Offline to Online Integration Increase Website Conversions  Website copy & layout  Effective Lead Magnets  Email Marketing  Follow-up & Post-transaction sales  Up-sells  Continuity / Subscription
  • 5. Natural Traffic 5 SEO consists of actions taken so that search engines can find and rank your website. The traffic gained from these efforts is called “natural” or “organic” traffic.  Creating a great on-page experience.  Optimizing the website structure to search engine specifications.  Creating & maintaining a supporting network off-page.  Establishing the website as the authority in it’s space
  • 6. On-Page Optimization 6 We continuously evaluate the website to determine the contribution to rankings & conversions. We then perform adjustments as needed.  Effective Keyword Insertion   Search engines draw a fine line between acceptable keyword placement and “keyword stuffing”, the latter can get a website penalized.   The density & frequency of keywords can be critical for a website’s natural ranking. FSI continuously optimizes content to ensure the website performs optimally. Website Audit  Unique page titles & Meta descriptions.  Optimized URL structure.  Correct HTML structure.  Optimized HTML / XML site maps.  Optimized image tags & descriptions.
  • 7. Dynamic On-Page Optimization 7 Search engines emphasize regularly updated, unique content, but it is important avoid clutter which can distract visitors and prevent conversions.  Dynamic Content Examples    News section preview to the news page that updates with press releases. Blog preview on the home page. Blog Management & Optimization  Post articles regularly.  Host the Blog on www.website/blog.  Integrate all social endorsement Widgets.
  • 8. Off-Page Optimization 8 Creating & maintaining inbound links from reputable websites are critical elements of SEO. A multitude of high quality links are akin to a vote of confidence in the eyes of the search engines.       Unique Competitive Analysis Link Acquisition & Management Article & Press Release Submission Guest Blogging Social Bookmarking Directories (national, local, industry specific)
  • 9. Link Building Initiatives 9  Competitor Links   Articles & Press Releases   Our copywriters author articles and press releases, insert links and distribute them to relevant websites. Guest Blogging   Reviewing competitor backlinks, page rank, social engagement etc. helps to gather useful information and ideas to implement in our campaign and gives us an idea where we stand Some of the search engines metrics are competition based. FSI will post comments and answers in related blogs and industry forums while inserting links back to the website. Social Bookmarking & Directories  Submitting to directories and bookmarking sites results in links and mentions from other websites. We set-up and bookmark the website on Social Media outlets such as KnowEm, Delicious, Diigo, Reddit, Digg, StumbleUpon, Clipmarks, and submit to multiple local, national and industry specific directories.
  • 10. Analytics, Tracking & Reporting 10 Our proprietary software enables conversion tracking & website performance analytics in Real time.  Technical Website Audits.  Search Engine Results Tracker.  Visitor Traffic.  Domain Metrics (Mozrank, AlexaRank, Domain Authority).  Inbound Link & Competitive Analysis.  Conversions & Call Tracking
  • 11. Ongoing on-site testing 11  Confirm load-time to ensure a high quality score  Validate HTML & CSS codes  Ensure compatibility across multiple Browsers  Confirm overall Functionality of all features (broken links, etc.)  Confirm website’s robots.txt & meta tags allow search engines to scan the website  Edit page titles & meta descriptions to find the combinations with the highest Click through Rates We perform periodic testing to identify issues with the website’s source code, design or URL structure that might cause roadblocks. These impediments can make it more difficult for search engines to scan the website while potentially disrupting the user experience
  • 12. Unique Competitive Analysis 12  Uncover the competition’s link reputation   Discover the number of links & calculate the value of each link.  Determine the type of websites linking (blog, forum, .edu, .org, etc.).  Discover which links bring the most traffic and overall value to your competitors.  Discover the age of each linking website.   Find your competitors' inbound links & locate the Google PageRank for each link. Acquire valuable, relevant links, currently promoting the competition. Keywords – Discover which keywords are being targeted by competitors  The anchor text used in links to your competitors' sites.  The number of inbound links for each anchor text word or phrase.  The number of times a keyword is used in page titles of webpages linking to the
  • 13. 13 MARKETING OPPORTUNITY Increase Leads  Increase Market Share 
  • 14. Increase Traffic & Traffic Sources 14  Dominate the entire search engine 1st page results    Promote social profiles and videos on search engines.   Utilize authoritative websites to promote the company brand and specific, unique services. Create & promote slideshows, Infographics & e-books. Promote main company website on search engines for specific services & targeted keywords with buying intent On & offline integration – Promote office location on local search platforms across all search engines and directories.
  • 15. Enhance Website Performance 15      Utilize clear & well positioned calls to action. Engage visitors and create conversion paths. Utilize contact and request forms to enable tracking. Create privacy policy & place a link on the website. Verify website is “SEO friendly”.      Match pages to target keywords. Edit meta tags (titles, descriptions, headers). Set up site maps - XML & HTML. Verify canonicalization so each webpage has only one unique URL Utilize effective lead magnets to create follow up opportunities.
  • 16. Search Engine Optimization Blueprint 16  On-going keyword analysis to ensure targeting of best keywords & phrases  To maximize relevant traffic, target keywords in the following formats:  City + service, Service + city. (e.g. Austin divorce attorney)  Industry + service, Service + industry. (e.g. divorce attorney)  Unique service keywords. (e.g. divorce mediation)  Complete on-page and on-site optimization  Complete a competitive analysis to uncover valuable and acquire inbound links  Raise website PR, acquire links, citations, increase local presence & inbound traffic   Submit website to national, local & industry specific directories Enhance brand awareness, establish industry authority online & create backlinks    Create and distribute articles & press releases optimized for the target keywords Leverage industry specific blogs & forums for guest blogging Engage in Social optimization (Facebook, Google+, LinkedIn) to enhance social signals
  • 17. Local SEO Deliverables - $2,500 monthly 17  Initial Setup  Local Link Building & Social Bookmarking   On going link acquisition & management  Set up/ edit profiles on Google+ Local, Bing and Yahoo Local  Create citations & directory links with a local impact.   Perform initial comprehensive website audit Google Analytics generated & installed  Social website submission.  Create backlinks based on targeted keywords using: On-Page Optimization    Analyze website structure and content Verify site for GEO specific optimization    Monthly website traffic report  Monthly keyword traffic report  On-going competitive analysis  Call Tracking & Recording  Forums  Analytics, Tracking & Reporting Blogs Social sites Inbound links via comments & insights    Answer sites EHow Develop a strategy to solicit reviews on Google+ Local & supporting websites.
  • 18. 1st Package Deliverables - $5,000 Monthly 18  Research & Account Set up     Press releases distribution  Review Strategy  Link acquisition & maintenance  Guest blogging  Social bookmarking  Analytics & Webmaster tools setup & integration Article distribution to 50+ websites  Competitive analysis SEO articles  Optimized off-page articles Directory submissions Keyword analysis  Off-Page SEO & Online PR  Initial website audit   Onsite Optimization  Content management:  Header tags  Keywords optimization  Review & edit meta tags & page titles  Create HTML/XML sitemap Customer Service & Reporting Review image file names & descriptions    Dedicated account executive & team of senior account managers  Biweekly conference calls  Monthly ranking and progress reports
  • 19. 2nd Package Deliverables - $7,000 Monthly 19   Research & Account Set up  Initial website audit  Keyword analysis  Competitive analysis  Analytics & Webmaster Tools setup, integration & review  Onsite Optimization  Content Management  Header tags  Keyword optimization  Copywriting  Optimized on-page Articles  Review & edit Meta tags & page titles  Review image file Names & Descriptions  Create HTML/XML sitemaps Off-Page SEO & Online PR   Custom SEO articles  Customer Service & Reporting  Dedicated account executive & team of senior account managers  Biweekly conference calls  Monthly ranking reports & progress reports Optimized off-page articles  Article distribution to 100+ sites  Custom press releases  Press release distribution  Link acquisition & maintenance  Ongoing competitive analysis  Guest blogging   Social bookmarking Quarterly business reviews (QBRs)  Badging campaigns  Review strategy  Directory submissions
  • 20. Get In Touch 20