Innovative Marketing Approach – Focused on Conversions
Comprehensive Reporting & Proprietary Software
In-house Experienced Copywriters, Programmers & Designers
Unique tracking & Recording for Targeting & Ongoing Data Mining
Operate a comprehensive organic search
campaign combining natural, local & social
tactics. Source new, relevant inbound
traffic and create a prominent, dominating
first page web presence on Google, Yahoo
& Bing across all platforms. The goals for
this campaign are to increase market
share, sales & ROI
SEO consists of actions taken so that search engines
can find and rank your website. The traffic gained from
these efforts is called “natural” or “organic” traffic.
Creating a great on-page experience.
Optimizing the website structure to search
Creating & maintaining a supporting network
Establishing the website as the authority in it’s
Effective Keyword Insertion
Search engines draw a ﬁne line between acceptable keyword placement and
“keyword stuffing”, the latter can get a website penalized.
The density & frequency of keywords can be critical for a website’s natural ranking.
FSI continuously optimizes content to ensure the website performs optimally.
Unique page titles & Meta descriptions.
Optimized URL structure.
Correct HTML structure.
Optimized HTML / XML site maps.
Optimized image tags & descriptions.
Dynamic On-Page Optimization
content, but it
Dynamic Content Examples
News section preview to the news page that updates with press
Blog preview on the home page.
Blog Management & Optimization
Post articles regularly.
Host the Blog on www.website/blog.
Integrate all social endorsement Widgets.
Creating & maintaining inbound links from reputable websites are critical elements of SEO. A multitude
of high quality links are akin to a vote of confidence in the eyes of the search engines.
Unique Competitive Analysis
Link Acquisition & Management
Article & Press Release
Directories (national, local, industry
Link Building Initiatives
Articles & Press Releases
Our copywriters author articles and press releases, insert links and distribute them to relevant
Reviewing competitor backlinks, page rank, social engagement etc. helps to gather useful
information and ideas to implement in our campaign and gives us an idea where we stand Some of the search engines metrics are competition based.
FSI will post comments and answers in related blogs and industry forums while inserting links
back to the website.
Social Bookmarking & Directories
Submitting to directories and bookmarking sites results in links and mentions from other
websites. We set-up and bookmark the website on Social Media outlets such as KnowEm,
Delicious, Diigo, Reddit, Digg, StumbleUpon, Clipmarks, and submit to multiple local, national
and industry specific directories.
Ongoing on-site testing
Confirm load-time to ensure a high quality score
Validate HTML & CSS codes
Ensure compatibility across multiple Browsers
Confirm overall Functionality of all features (broken links, etc.)
Confirm website’s robots.txt & meta tags allow search engines to scan the website
Edit page titles & meta descriptions to find the combinations with the highest Click through Rates
We perform periodic testing to identify issues with the website’s source code,
design or URL structure that might cause roadblocks. These impediments can
make it more difficult for search engines to scan the website while potentially
disrupting the user experience
Unique Competitive Analysis
Uncover the competition’s link reputation
Discover the number of links & calculate the value of each link.
Determine the type of websites linking (blog, forum, .edu, .org, etc.).
Discover which links bring the most traffic and overall value to your competitors.
Discover the age of each linking website.
Find your competitors' inbound links & locate the Google PageRank for each link.
Acquire valuable, relevant links, currently promoting the competition.
Keywords – Discover which keywords are being targeted by
The anchor text used in links to your competitors' sites.
The number of inbound links for each anchor text word or phrase.
The number of times a keyword is used in page titles of webpages linking to the
Increase Traffic & Traffic
Dominate the entire search engine 1st page results
Promote social profiles and videos on search engines.
Utilize authoritative websites to promote the company brand and specific,
Create & promote slideshows, Infographics & e-books.
Promote main company website on search engines for specific services
& targeted keywords with buying intent
On & offline integration – Promote office location on local search
platforms across all search engines and directories.
Enhance Website Performance
Utilize clear & well positioned calls to action.
Engage visitors and create conversion paths.
Utilize contact and request forms to enable tracking.
Verify website is “SEO friendly”.
Match pages to target keywords.
Edit meta tags (titles, descriptions, headers).
Set up site maps - XML & HTML.
Verify canonicalization so each webpage has only one unique URL
Utilize effective lead magnets to create follow up opportunities.
Search Engine Optimization
On-going keyword analysis to ensure targeting of best keywords & phrases
To maximize relevant traffic, target keywords in the following formats:
City + service, Service + city. (e.g. Austin divorce attorney)
Industry + service, Service + industry. (e.g. divorce attorney)
Unique service keywords. (e.g. divorce mediation)
Complete on-page and on-site optimization
Complete a competitive analysis to uncover valuable and acquire inbound links
Raise website PR, acquire links, citations, increase local presence & inbound traffic
Submit website to national, local & industry specific directories
Enhance brand awareness, establish industry authority online & create backlinks
Create and distribute articles & press releases optimized for the target keywords
Leverage industry specific blogs & forums for guest blogging
Engage in Social optimization (Facebook, Google+, LinkedIn) to enhance social signals
Local SEO Deliverables - $2,500 monthly
Local Link Building & Social Bookmarking
On going link acquisition & management
Set up/ edit profiles on Google+ Local, Bing
and Yahoo Local
Create citations & directory links with a local
Perform initial comprehensive website audit
Google Analytics generated & installed
Social website submission.
Create backlinks based on targeted keywords
Analyze website structure and content
Verify site for GEO specific optimization
Monthly website traffic report
Monthly keyword traffic report
On-going competitive analysis
Call Tracking & Recording
Analytics, Tracking & Reporting
Inbound links via comments & insights
Develop a strategy to solicit reviews on
Google+ Local & supporting websites.
1st Package Deliverables - $5,000
Research & Account Set up
Press releases distribution
Link acquisition & maintenance
Analytics & Webmaster tools setup &
Article distribution to 50+ websites
Optimized off-page articles
Off-Page SEO & Online PR
Initial website audit
Review & edit meta tags & page titles
Create HTML/XML sitemap
Customer Service & Reporting
Review image file names & descriptions
Dedicated account executive & team of senior
Biweekly conference calls
Monthly ranking and progress reports