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Complainers Into Champions
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Complainers Into Champions

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Social media is easy when everyone is saying nice things about you, but how do you respond to someone calling your company a F$%KING SC%M on Twitter? See real world examples from companies like Hertz, …

Social media is easy when everyone is saying nice things about you, but how do you respond to someone calling your company a F$%KING SC%M on Twitter? See real world examples from companies like Hertz, Bose, and @OtherInbox and learn how to get your biggest complainers to apologize, thank you, and tell their friends how great you are.

You can view a video of this presentation at http://www.youtube.com/watch?v=iclb18ohDeo

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Transcript

  • 1. turn your biggest COMPLAINERS into your biggest CHAMPIONS Joshua Baer http://twitter.com/joshuabaer http://www.linkedin.com/in/joshuabaer Sunday, December 27, 2009
  • 2. how do you get feedback from your customers? Sunday, December 27, 2009
  • 3. why would you post your problems in public? ✓ less repetitive ✓ search engine juice ✓ let customers answer for you ✓ let customers defend you ✓ attract new customers Sunday, December 27, 2009
  • 4. “Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.” – Yoda, Star Wars Sunday, December 27, 2009
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  • 18. "80 percent of success is just showing up" — Woody Allen Sunday, December 27, 2009
  • 19. turn your biggest COMPLAINERS into your biggest CHAMPIONS Joshua Baer http://twitter.com/joshuabaer http://www.linkedin.com/in/joshuabaer Sunday, December 27, 2009

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