Complainers Into Champions
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Complainers Into Champions

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Social media is easy when everyone is saying nice things about you, but how do you respond to someone calling your company a F$%KING SC%M on Twitter? See real world examples from companies like Hertz, ...

Social media is easy when everyone is saying nice things about you, but how do you respond to someone calling your company a F$%KING SC%M on Twitter? See real world examples from companies like Hertz, Bose, and @OtherInbox and learn how to get your biggest complainers to apologize, thank you, and tell their friends how great you are.

You can view a video of this presentation at http://www.youtube.com/watch?v=iclb18ohDeo

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Complainers Into Champions Presentation Transcript

  • 1. turn your biggest COMPLAINERS into your biggest CHAMPIONS Joshua Baer http://twitter.com/joshuabaer http://www.linkedin.com/in/joshuabaer Sunday, December 27, 2009
  • 2. how do you get feedback from your customers? Sunday, December 27, 2009
  • 3. why would you post your problems in public? ✓ less repetitive ✓ search engine juice ✓ let customers answer for you ✓ let customers defend you ✓ attract new customers Sunday, December 27, 2009
  • 4. “Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.” – Yoda, Star Wars Sunday, December 27, 2009
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  • 18. "80 percent of success is just showing up" — Woody Allen Sunday, December 27, 2009
  • 19. turn your biggest COMPLAINERS into your biggest CHAMPIONS Joshua Baer http://twitter.com/joshuabaer http://www.linkedin.com/in/joshuabaer Sunday, December 27, 2009