Your SlideShare is downloading. ×
0
Social media 101  - alumni senate 2010
Social media 101  - alumni senate 2010
Social media 101  - alumni senate 2010
Social media 101  - alumni senate 2010
Social media 101  - alumni senate 2010
Social media 101  - alumni senate 2010
Social media 101  - alumni senate 2010
Social media 101  - alumni senate 2010
Social media 101  - alumni senate 2010
Social media 101  - alumni senate 2010
Social media 101  - alumni senate 2010
Social media 101  - alumni senate 2010
Social media 101  - alumni senate 2010
Social media 101  - alumni senate 2010
Social media 101  - alumni senate 2010
Social media 101  - alumni senate 2010
Social media 101  - alumni senate 2010
Social media 101  - alumni senate 2010
Social media 101  - alumni senate 2010
Social media 101  - alumni senate 2010
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social media 101 - alumni senate 2010

370

Published on

This is a joint presentation that Don Schindler, Garrett Kuk and I gave at the 2010 Notre Dame Alumni Senate.

This is a joint presentation that Don Schindler, Garrett Kuk and I gave at the 2010 Notre Dame Alumni Senate.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
370
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. SOCIAL media 101<br />How to Get Started on Facebook<br />Alumni Senate | April 16, 2010<br />
  • 2. Agenda<br /><ul><li>Overview of social media
  • 3. Primer on Facebook
  • 4. Social media’s role in your communications
  • 5. Facebook best practices
  • 6. Setting up a Facebookgroup
  • 7. Marketing events through Facebook
  • 8. How to get your first 25 members
  • 9. Q&amp;A</li></li></ul><li>What is social media<br />Back in day, media was fed to us.<br />Flickr CC @abbybatchelder<br />
  • 10. What is social media<br />Slides 3–6: Don Schindler to fill in<br />Pick what we want.<br />Make what we want.<br />Share what we want.<br />Flickr CC @Masahiro Ihara<br />
  • 11. What is social media<br />Image by @scottyhendo<br />
  • 12. What is social media<br />Image by @scottyhendo<br />
  • 13. What is social media<br />Users desire it.<br />Users expect it.<br />Users demand it.<br />Flickr CC @Ⅿeagan<br />
  • 14. Communications channels<br />nd.edu<br />alumni.nd.edu<br />University social media<br />Alum publications<br />Website<br />Social Media<br />Newsletters<br />Direct Mail<br />Broadcast Email<br />
  • 15. Benefits of facebook<br /><ul><li> Convenient way to reach your target </li></ul> audience<br /><ul><li> Allows you to publicize events
  • 16. Can obtain feedback from your </li></ul> constituents<br /><ul><li> It’s cost-effective and easy</li></li></ul><li>Clubs, classes and alumni groups on facebook<br />ND Clubs<br />91 clubs have Facebookgroups; 6,200 total members<br />ND Classes<br />About 25 class-related Facebook groups<br />ND Groups<br />Each of our minority alumni networks has a Facebook group<br />
  • 17. Best practice #1<br /><ul><li>Facebook Group (vs. a page)</li></li></ul><li>Best practice #2<br /><ul><li>Accessibility: Global group, straightforward name and logo</li></li></ul><li>Best practice #3<br /><ul><li>Fresh Content: Events, photos, links</li></li></ul><li>Best practice #4<br /><ul><li>Multiple Administrators</li></li></ul><li>Best practice #5<br /><ul><li>Promote Your Group</li></li></ul><li>Best practice #6<br /><ul><li>Timely responses</li></li></ul><li>Setting up a facebook group<br />
  • 18. Marketing events through facebook<br /><ul><li>Create positive social pressure
  • 19. Use RSVP feature
  • 20. Update event if details change</li></li></ul><li>How to get your first 25 members<br /><ul><li>Send broadcast email to your constituents
  • 21. Include link on your website
  • 22. Write an article for your newsletter
  • 23. Promote the group at your events
  • 24. Get all of your officers/board members/committee chairs to join</li></li></ul><li>qUESTIONS<br />CONTACT US<br />Garrett Kuk garrettkuk@gmail.com<br />Don Schindler don.schindler@nd.edu<br />Josh Stowe josh.stowe@nd.edu<br />

×