Innovation Showcase: Shoestring Pitch

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  • 1. good for the developer. good for the client. good for the community.simple. effective. websites. brought to you by the bluebirdinteractive team
  • 2. A tool for simply & effectively launching websites.• stop reinventing the wheel• minimize developer’s role as helpdesk• break the bottleneckssimple. effective. websites. brought to you by the bluebirdinteractive team
  • 3. good for the developer.• Design templates• Content templates• Feature bundles• Better customer service
  • 4. good for the client.• Design templates• Content templates• Feature bundles• Better customer service
  • 5. good for your community.• More accessible – Easier to use – More affordable @ $30/mo• Buy a Site, Give a Site – TOM’s model
  • 6. good for the community.• Open-source software (aka, not proprietary) – Developers already use these tools – Largest talent pool of web pros, period Out of 367M websites on the internet 60% of CMS-powered sites use the same platform we do, based on the most commonly used language & web server. 78% run on PHP (language) 65% run on Apache (web server) – Contribute back to community
  • 7. competitive advantage• Targeting small businesses – 5.3M small businesses – 62% of Californian small businesses do not have a website – Current products not cost-beneficial• Why will they choose us? – Accessibility: Low cost, ease of use, speed of launch – Not a walled garden (doesn’t lock you in like Wix, Weebly, or Webvanta)• How will we find eachother? – Developers as salesforce (starting with WIMP) – Additional distribution channels (broadcasters, franchises, marketers)• Why will they stay? – Better customer service – IP holds off competitors long enough to build loyalty – Proactive ahead-of the market add-ons
  • 8. business model – revenue• Software-as-a-Service, revenue driven by subscriptions.• Roll out of additional platforms increases size of potential market; distribution channels increases rate of penetration; and “Gandalf.”• Sales driven by sales calls, canvasing events, and distribution channels. $415K $3,052K $8,565K $17,258K $27,516K
  • 9. financial performance (000’s)25000 213492000015000 Net Income/Cash Flow 13481 Total Cost10000 6513 61665000 3778 2143 2053 517 909 0 -102 Year 1 Year 2 Year 3 Year 4 Year 5-5000
  • 10. • Joshua Simmons – CEO, WIMP co-founder Trained as marketer, and at 24, 10 years experience as web developer.• Lyle McKeany – CMO, sales guy Business Management degree from SSU. In former lives, was a professional musician and poker player.• Terry Carroll-Beyak – CTO, math & science guy Environmental Studies degree from UCSC. Programmer and writer with local Santa Cruz radio and campus newspaper.• Mark Beyak – CFO, numbers guy Brings 28 years experience to the table.• Jennifer Eaton, Senior Search Quality Analyst for Yahoo!• Dr. Armand Gilinsky, Prof. of Business Strategy & Entrepreneurship at SSU• Bernie Goldsmith, Esquire, Commissioner of Business and Economic Development for the City of Davis• Dave Pope, Senior VP of Information Technology for Safe Credit Union diverse, progressive, problem solvers. the bluebirdinteractive team
  • 11. where we are• Proof of concept• Initial clients lined up• Interested WIMPs• Intern program with local college• A community that’s just WAITING• Seeking seed money
  • 12. good for the developer. good for the client. good for the community. good for the investor.simple. effective. websites. brought to you by the bluebirdinteractive team
  • 13. good for the developer. good for the client. good for the community. Join mailing list for launch info.   Watch our pitch video on YouTube.simple. effective. websites. brought to you by the bluebirdinteractive team