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Outreach through social media & beyond

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Outreach through Social Media & Beyond …

Outreach through Social Media & Beyond
Presenter: Joshua Ryf, communications director, Wisconsin Board for People with Developmental Disabilities
This presentation was delivered at MadSkillz 2013 on Friday, Oct. 11, 2013.
Joshua will cover free and cheap communication tools that non-profits can use to get their messages out, engage constituents, and raise awareness.

Published in: Marketing, Technology, Business

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  • Causes helps passionate people share ideas, find supporters, and make an impact.
  • Causes helps passionate people share ideas, find supporters, and make an impact.
  • Anything that is new – leverage it on Facebook and other social media. This includes press releases, new staff and volunteers, your newsletter, etc.
  • Anything that is new – leverage it on Facebook and other social media. This includes press releases, new staff and volunteers, your newsletter, etc.
  • Causes helps passionate people share ideas, find supporters, and make an impact.
  • Microsoft office for editing photos
  • Anything that is new – leverage it on Facebook and other social media. This includes press releases, new staff and volunteers, your newsletter, etc.
  • Anything that is new – leverage it on Facebook and other social media. This includes press releases, new staff and volunteers, your newsletter, etc.
  • Transcript

    • 1. Outreach through Social Media & Beyond Joshua Ryf Communications Director Wisconsin Board for People with Developmental Disabilities Oct. 11, 2013
    • 2. Outreach through Social Media & Beyond Social Media Advantages • Easy to set-up and use • Instantaneous • Build your brand • Engage • (Usually) free or cheap
    • 3. Outreach through Social Media & Beyond How Can Social Media Help You? • Maintaining relationships with donors and volunteers • Recruiting new volunteers • Sharing your nonprofit’s successes including stories and pictures Source: Wired Impact
    • 4. Outreach through Social Media & Beyond 56% of online supporters say compelling storytelling is what motivates them to take action Source: Nonprofit Tech for Good
    • 5. Outreach through Social Media & Beyond How Can Social Media Help You? • Increasing attendees by promoting upcoming events • Driving traffic to specific pages on your website • Increase fundraising efforts Source: Wired Impact
    • 6. Outreach through Social Media & Beyond Source: Nonprofit Tech for Good
    • 7. Outreach through Social Media & Beyond Standard Features of Social Media • Define who you are • Brand your organization • Post content • Others can follow your organization and like, share and comment on your content
    • 8. Outreach through Social Media & Beyond Facebook World’s most popular social networking website Content: status, links, photos, videos Apps Ads and promoted posts (a.k.a. sponsored) Insights
    • 9. Outreach through Social Media & Beyond
    • 10. Outreach through Social Media & Beyond Insights: Overview
    • 11. Outreach through Social Media & Beyond Insights: People
    • 12. Outreach through Social Media & Beyond Insights: Posts
    • 13. Outreach through Social Media & Beyond Facebook Tip #1: Schedule your posts for high-traffic times
    • 14. Outreach through Social Media & Beyond
    • 15. Outreach through Social Media & Beyond Facebook: FYI 1.5 billion users 53% female, 47% male Highest traffic: mid-week between 1 to 3 p.m. On Thursdays and Fridays, engagement is 18% higher. Source: Zephoria
    • 16. Outreach through Social Media & Beyond Facebook Tip #2: Use a cheat sheet when building your page…or any social media platform
    • 17. Outreach through Social Media & Beyond Source: TentSocial
    • 18. Outreach through Social Media & Beyond
    • 19. Outreach through Social Media & Beyond Twitter 140 characters Real time/immediate Content: tweets, links, photos, videos @usernames #hashtags
    • 20. Outreach through Social Media & Beyond
    • 21. Outreach through Social Media & Beyond
    • 22. Outreach through Social Media & Beyond Twingo (Twitter Lingo?) Tweet ICYMI RT MT Source: Twittonary.com
    • 23. Outreach through Social Media & Beyond Twingo (Twitter Lingo?) Tweet – a post on Twitter ICYMI – in case you missed it RT - retweet MT – modified tweet Source: Twittonary.com
    • 24. Outreach through Social Media & Beyond Twingo Quiz Attwicted Tweetup Twama Twictionary Source: SocialTimes and Twictionary
    • 25. Outreach through Social Media & Beyond Twingo Quiz Attwicted – addicted to Twitter Tweetup – when Twitterers meet in person Twama – Twitter drama Twictionary – a Twitter dictionary Source: SocialTimes and Twictionary
    • 26. Outreach through Social Media & Beyond Hashtag tool: #tagboard
    • 27. Outreach through Social Media & Beyond
    • 28. Outreach through Social Media & Beyond LinkedIn Company Pages Groups Board Member Connect
    • 29. Outreach through Social Media & Beyond
    • 30. Outreach through Social Media & Beyond YouTube Nonprofit Program Tell your story with videos Donate button Community forum Video: http://youtu.be/YpKAtk5C0lM
    • 31. Outreach through Social Media & Beyond
    • 32. Outreach through Social Media & Beyond Instagram Online photo sharing network Mobile Turns ordinary people into professional photographers – filters, framing, etc. 15-second videos
    • 33. Outreach through Social Media & Beyond
    • 34. Outreach through Social Media & Beyond Pinterest Pin an image or a video to a board (similar to “liking” or “favoriting”) Pins are organized and shared by topic on a board Doesn’t have to be your content Females: 5Xs more than males
    • 35. Outreach through Social Media & Beyond
    • 36. Outreach through Social Media & Beyond Social Media Management Post to multiple platforms simultaneously Schedule your posts Monitor your platforms One-stop shopping for analytics
    • 37. Outreach through Social Media & Beyond
    • 38. Outreach through Social Media & Beyond
    • 39. Outreach through Social Media & Beyond
    • 40. Outreach through Social Media & Beyond
    • 41. Outreach through Social Media & Beyond Email Marketing Email templates Manage subscriber lists online Spam filters Reports
    • 42. Outreach through Social Media & Beyond Source: Groundwire
    • 43. Outreach through Social Media & Beyond MailChimp Forever Free Plan Send 12,000 emails/month to up to 2,000 subscribers
    • 44. Outreach through Social Media & Beyond
    • 45. Outreach through Social Media & Beyond
    • 46. Outreach through Social Media & Beyond Google Apps for Nonprofits Google Ad Grants Google Analytics Google+ YouTube for Nonprofits
    • 47. Outreach through Social Media & Beyond Strategies Select a tool Develop a policy Content: what can you leverage? Develop an editorial calendar Increase engagement; attract followers Never stop learning!
    • 48. Thank you for attending! Joshua Ryf joshua.ryf@wisconsin.gov Communications Director Wisconsin Board for People with Developmental Disabilities