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Outreach through
Social Media & Beyond
Joshua Ryf
Communications Director
Wisconsin Board for People with Developmental Di...
Outreach through Social Media & Beyond

Social Media Advantages
• Easy to set-up and use

• Instantaneous
• Build your bra...
Outreach through Social Media & Beyond

How Can Social Media Help You?
• Maintaining relationships with donors
and volunte...
Outreach through Social Media & Beyond

56% of online supporters say compelling storytelling is
what motivates them to tak...
Outreach through Social Media & Beyond

How Can Social Media Help You?
• Increasing attendees by promoting
upcoming events...
Outreach through Social Media & Beyond

Source: Nonprofit Tech for Good
Outreach through Social Media & Beyond

Standard Features of Social Media
• Define who you are

• Brand your organization
...
Outreach through Social Media & Beyond

Facebook
World’s most popular social networking
website
Content: status, links, ph...
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond

Insights: Overview
Outreach through Social Media & Beyond

Insights: People
Outreach through Social Media & Beyond

Insights: Posts
Outreach through Social Media & Beyond

Facebook Tip #1:

Schedule your posts for
high-traffic times
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond

Facebook: FYI
1.5 billion users

53% female, 47% male
Highest traffic: mid-week be...
Outreach through Social Media & Beyond

Facebook Tip #2:

Use a cheat sheet when building
your page…or any social media
pl...
Outreach through Social Media & Beyond

Source: TentSocial
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond

Twitter
140 characters

Real time/immediate
Content: tweets, links, photos, videos...
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond

Twingo (Twitter Lingo?)
Tweet

ICYMI
RT
MT
Source: Twittonary.com
Outreach through Social Media & Beyond

Twingo (Twitter Lingo?)
Tweet – a post on Twitter

ICYMI – in case you missed it
R...
Outreach through Social Media & Beyond

Twingo Quiz
Attwicted

Tweetup
Twama
Twictionary
Source: SocialTimes and Twictiona...
Outreach through Social Media & Beyond

Twingo Quiz
Attwicted – addicted to Twitter

Tweetup – when Twitterers meet in per...
Outreach through Social Media & Beyond

Hashtag tool:

#tagboard
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond

LinkedIn
Company Pages

Groups
Board Member Connect
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond

YouTube Nonprofit Program
Tell your story with videos

Donate button
Community for...
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond

Instagram
Online photo sharing network

Mobile
Turns ordinary people into professi...
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond

Pinterest
Pin an image or a video to a board
(similar to “liking” or “favoriting”)...
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond

Social Media Management
Post to multiple platforms
simultaneously
Schedule your po...
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond

Email Marketing
Email templates

Manage subscriber lists online
Spam filters
Repor...
Outreach through Social Media & Beyond

Source: Groundwire
Outreach through Social Media & Beyond

MailChimp Forever Free Plan
Send 12,000 emails/month to up to
2,000 subscribers
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond
Outreach through Social Media & Beyond

Google Apps for Nonprofits
Google Ad Grants

Google Analytics
Google+
YouTube for ...
Outreach through Social Media & Beyond

Strategies
Select a tool

Develop a policy
Content: what can you leverage?

Develo...
Thank you for attending!
Joshua Ryf
joshua.ryf@wisconsin.gov
Communications Director
Wisconsin Board for People with Devel...
Outreach through social media & beyond
Outreach through social media & beyond
Outreach through social media & beyond
Outreach through social media & beyond
Outreach through social media & beyond
Outreach through social media & beyond
Outreach through social media & beyond
Outreach through social media & beyond
Outreach through social media & beyond
Outreach through social media & beyond
Outreach through social media & beyond
Outreach through social media & beyond
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Outreach through social media & beyond

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Outreach through Social Media & Beyond
Presenter: Joshua Ryf, communications director, Wisconsin Board for People with Developmental Disabilities
This presentation was delivered at MadSkillz 2013 on Friday, Oct. 11, 2013.
Joshua will cover free and cheap communication tools that non-profits can use to get their messages out, engage constituents, and raise awareness.

Published in: Marketing, Technology, Business
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  • Causes helps passionate people share ideas, find supporters, and make an impact.
  • Causes helps passionate people share ideas, find supporters, and make an impact.
  • Anything that is new – leverage it on Facebook and other social media. This includes press releases, new staff and volunteers, your newsletter, etc.
  • Anything that is new – leverage it on Facebook and other social media. This includes press releases, new staff and volunteers, your newsletter, etc.
  • Causes helps passionate people share ideas, find supporters, and make an impact.
  • Microsoft office for editing photos
  • Anything that is new – leverage it on Facebook and other social media. This includes press releases, new staff and volunteers, your newsletter, etc.
  • Anything that is new – leverage it on Facebook and other social media. This includes press releases, new staff and volunteers, your newsletter, etc.
  • Transcript of "Outreach through social media & beyond"

    1. 1. Outreach through Social Media & Beyond Joshua Ryf Communications Director Wisconsin Board for People with Developmental Disabilities Oct. 11, 2013
    2. 2. Outreach through Social Media & Beyond Social Media Advantages • Easy to set-up and use • Instantaneous • Build your brand • Engage • (Usually) free or cheap
    3. 3. Outreach through Social Media & Beyond How Can Social Media Help You? • Maintaining relationships with donors and volunteers • Recruiting new volunteers • Sharing your nonprofit’s successes including stories and pictures Source: Wired Impact
    4. 4. Outreach through Social Media & Beyond 56% of online supporters say compelling storytelling is what motivates them to take action Source: Nonprofit Tech for Good
    5. 5. Outreach through Social Media & Beyond How Can Social Media Help You? • Increasing attendees by promoting upcoming events • Driving traffic to specific pages on your website • Increase fundraising efforts Source: Wired Impact
    6. 6. Outreach through Social Media & Beyond Source: Nonprofit Tech for Good
    7. 7. Outreach through Social Media & Beyond Standard Features of Social Media • Define who you are • Brand your organization • Post content • Others can follow your organization and like, share and comment on your content
    8. 8. Outreach through Social Media & Beyond Facebook World’s most popular social networking website Content: status, links, photos, videos Apps Ads and promoted posts (a.k.a. sponsored) Insights
    9. 9. Outreach through Social Media & Beyond
    10. 10. Outreach through Social Media & Beyond Insights: Overview
    11. 11. Outreach through Social Media & Beyond Insights: People
    12. 12. Outreach through Social Media & Beyond Insights: Posts
    13. 13. Outreach through Social Media & Beyond Facebook Tip #1: Schedule your posts for high-traffic times
    14. 14. Outreach through Social Media & Beyond
    15. 15. Outreach through Social Media & Beyond Facebook: FYI 1.5 billion users 53% female, 47% male Highest traffic: mid-week between 1 to 3 p.m. On Thursdays and Fridays, engagement is 18% higher. Source: Zephoria
    16. 16. Outreach through Social Media & Beyond Facebook Tip #2: Use a cheat sheet when building your page…or any social media platform
    17. 17. Outreach through Social Media & Beyond Source: TentSocial
    18. 18. Outreach through Social Media & Beyond
    19. 19. Outreach through Social Media & Beyond Twitter 140 characters Real time/immediate Content: tweets, links, photos, videos @usernames #hashtags
    20. 20. Outreach through Social Media & Beyond
    21. 21. Outreach through Social Media & Beyond
    22. 22. Outreach through Social Media & Beyond Twingo (Twitter Lingo?) Tweet ICYMI RT MT Source: Twittonary.com
    23. 23. Outreach through Social Media & Beyond Twingo (Twitter Lingo?) Tweet – a post on Twitter ICYMI – in case you missed it RT - retweet MT – modified tweet Source: Twittonary.com
    24. 24. Outreach through Social Media & Beyond Twingo Quiz Attwicted Tweetup Twama Twictionary Source: SocialTimes and Twictionary
    25. 25. Outreach through Social Media & Beyond Twingo Quiz Attwicted – addicted to Twitter Tweetup – when Twitterers meet in person Twama – Twitter drama Twictionary – a Twitter dictionary Source: SocialTimes and Twictionary
    26. 26. Outreach through Social Media & Beyond Hashtag tool: #tagboard
    27. 27. Outreach through Social Media & Beyond
    28. 28. Outreach through Social Media & Beyond LinkedIn Company Pages Groups Board Member Connect
    29. 29. Outreach through Social Media & Beyond
    30. 30. Outreach through Social Media & Beyond YouTube Nonprofit Program Tell your story with videos Donate button Community forum Video: http://youtu.be/YpKAtk5C0lM
    31. 31. Outreach through Social Media & Beyond
    32. 32. Outreach through Social Media & Beyond Instagram Online photo sharing network Mobile Turns ordinary people into professional photographers – filters, framing, etc. 15-second videos
    33. 33. Outreach through Social Media & Beyond
    34. 34. Outreach through Social Media & Beyond Pinterest Pin an image or a video to a board (similar to “liking” or “favoriting”) Pins are organized and shared by topic on a board Doesn’t have to be your content Females: 5Xs more than males
    35. 35. Outreach through Social Media & Beyond
    36. 36. Outreach through Social Media & Beyond Social Media Management Post to multiple platforms simultaneously Schedule your posts Monitor your platforms One-stop shopping for analytics
    37. 37. Outreach through Social Media & Beyond
    38. 38. Outreach through Social Media & Beyond
    39. 39. Outreach through Social Media & Beyond
    40. 40. Outreach through Social Media & Beyond
    41. 41. Outreach through Social Media & Beyond Email Marketing Email templates Manage subscriber lists online Spam filters Reports
    42. 42. Outreach through Social Media & Beyond Source: Groundwire
    43. 43. Outreach through Social Media & Beyond MailChimp Forever Free Plan Send 12,000 emails/month to up to 2,000 subscribers
    44. 44. Outreach through Social Media & Beyond
    45. 45. Outreach through Social Media & Beyond
    46. 46. Outreach through Social Media & Beyond Google Apps for Nonprofits Google Ad Grants Google Analytics Google+ YouTube for Nonprofits
    47. 47. Outreach through Social Media & Beyond Strategies Select a tool Develop a policy Content: what can you leverage? Develop an editorial calendar Increase engagement; attract followers Never stop learning!
    48. 48. Thank you for attending! Joshua Ryf joshua.ryf@wisconsin.gov Communications Director Wisconsin Board for People with Developmental Disabilities
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