To most readers, a story is only as good as the package it comes in.
You have to know the rules before you can break them well.
Looks less cluttered
Cleaner, more organized and easier to read
Font families includes various weights (bold, semibold, regular, light)It’s a silent cue to readers what type of information it is
Keep headline close: if photo is above story, headline goes under photo
journalismNEWS DESIGN 101 scholars day 2011
WHY DESIGN MATTERSStudies have shown that readers enter apage through the dominant photo, thenmove to headlines, cutlines/captions andother elements before reading the story.Design matters.
GOALS OF DESIGNDesign isn‟t just about placing stories andphotos on pages. It‟s about using thoseelements to…attract readerstell a compelling story
TODAY, WE‟LL…Talk a little about how you can accomplish those goals using four basic design principles.Tackle various elements (headlines, photos, etc.) and how they can improve your design.Please ask questions along the way!
RULES OF DESIGN“Good design” is subjective, but there arepretty standard rules to help accomplishthese goals.The best designs use — or break — therules in unexpected ways. But they stillcarefully consider the basic principles.
ASK YOURSELF:How would your audience best be broughtinto this particular story? How can you besttell them this story?Big photo, catchy headline and 600 words of text? Extra box or pull quote?Maybe it‟s some, all or none of those. Maybe it‟s not a “story” at all but info broken up into small parts with a map, timeline or other graphic.
TOP TO BOTTOM Readers typically look at a page in this pattern:Important/interesting info goes at topSomething good to start AND end on
DESIGN IS PERSONALITYA publication‟s design is its personality — itshapes readers‟ earliest opinions of thepaper.The reader should be able to easilyrecognize that personality. Without the frontpage, do they know what newspaperthey‟re reading?
CONSISTENT ELEMENTSEstablish personality by consistently:Using the same font families (no more than two)Doing bylines the same every timeHandling info boxes the sameUsing similar color palettes for graphicsKeep it simple
TOOLS FOR CONSISTENCYParagraph StylesLibrariesMaster pages
HEADLINESShort and sweet: 5-6 words or lessHeadlines must have exciting verbs and be in present tenseUse subheads/deckheads to add more information (they should be at least 10-15 points smaller)Stick to those two font families unless it‟s a really special occasion to use anotherBut don‟t sacrifice readability for beauty
HEADLINESHeadlines should go across the length of the storyKeep them as close to story as possible
HEADLINESNever „bump‟ headlinesUse rules, boxes, photos, different sizes
SPEAKING OF … RULESThey can effectively organize a pageThey should guide, not distract — use 0.5 point lines
PHOTOSMost newspapers use a 0.5 frameThe action of the photo should be toward the story — not off the pageExamples: Shooting a gun, everyone looking in a certain directionDo not EVER flip the photo to face the direction you want
TEXTAlignment: Ragged right typically featurey, opinion, etc.Dropcap: Big initial letter on first paragraphLeading: Two points higher than font(except for small text like body copy)
TEXTNeed to stretch or squeeze your copy?Use leading or kerning/trackingLeading: Kerning:Space between Space betweenlines of text characters +/-25+/-0.3
BREAKING UP THE GRAYPullquote/readout: Interesting quote or fact from the storyMug: „Oh, that‟s who that guy is‟Info box: By the numbers, for more information, next meetingTeaser: Box teasing to related storyLogo/Column Sig: Identifies special features with label or columnist‟s mug
BREAKING UP THE GRAYThe reader shouldn‟t have to jump over ? these items (or photos) to continue readingNever leave a doubt which direction to keep reading — or they won‟t
WHITESPACEWhite spacecan be usedvery well toprovideorganizationto a page …and bringfocus toa design
RESOURCESNewspaper Designer‟s HandbookTimHarrower.comNewseum.com > Today‟s Front Pagesapple.copydesk.orgLook at other newspapers, magazines, yearbooks, anything and everythingWant to learn how to do something? Google it!
Questions? JOSH MOOREEmail me at • Design • Combined email@example.com copy desks • Student free press rights • WKUI‟ll try to post this PowerPoint at joshrmoore.com
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