• Save
Tufte data visualization and you
Upcoming SlideShare
Loading in...5
×
 

Tufte data visualization and you

on

  • 1,704 views

An overview of Edward Tufte's latest presentation and how it applies to Portent Inc

An overview of Edward Tufte's latest presentation and how it applies to Portent Inc

Statistics

Views

Total Views
1,704
Views on SlideShare
1,696
Embed Views
8

Actions

Likes
4
Downloads
0
Comments
0

2 Embeds 8

http://www.linkedin.com 7
https://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Tufte data visualization and you Tufte data visualization and you Presentation Transcript

  • http://imusgeographics.com/http://www.slate.com/articles/arts/culturebox/2012/01/the_best_american_wall_map_david_imus_the_essential_geography_of_the_united_states_of_america_.html Portent Inc - www.portent.com
  • Edward TufteData Visualization and YOU Where’s Josh been for 2 weeks?
  • MAPS!!!!!!! Portent Inc - www.portent.com View slide
  • Maps are a metaphor for everypresentation and/or diagram we make Portent Inc - www.portent.com View slide
  • WHY? Portent Inc - www.portent.com
  • Maps• Zero “chartjunk”• Rich information Portent Inc - www.portent.com
  • Things that mustGO AWAY Portent Inc - www.portent.com
  • Things that must GO AWAY☺ The☺ Slow☺ Reveal☺ Of 400 16 350 14 300 12 250 10☺ Information 200 150 100 8 6 4 50 2 Conversions 0 0 CPA Portent Inc - www.portent.com
  • Things that must GO AWAY☺ Reading aloud to the audienceThis is important to be limited because of acouple reasons. Namely, it’s belittling. It’s also abit confusing, and a waste of a complete slide inyour deck. Plus, it turns the presentation into alecture because of Portent Inc - www.portent.com
  • Things that must GO AWAY☺ The Dominance of the Speaker Portent Inc - www.portent.com
  • Things that must GO AWAY☺ Pre-specification of a visualization methodhttp://blog.jgc.org/2009/08/please-dont-use-pie-charts.html Portent Inc - www.portent.com
  • Things that must GO AWAY☺ Generic Linking Lineshttp://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=0001TV Portent Inc - www.portent.com
  • Things that must GO AWAY☺ Boxes http://www.edwardtufte.com/bboard/q-and-a-fetch-msg?msg_id=0001TV Portent Inc - www.portent.com
  • Things that must GO AWAY☺Smiley Face Bullets☹ Smiley Face Bullets Portent Inc - www.portent.com
  • Supergraphics v. Infographics
  • What’s aSupergraphic? Portent Inc - www.portent.com
  • Minard’s Figurative Map of Napoleon’s March on Russia Portent Inc - www.portent.com
  • Supergraphics• Conventional and simplistic design• Multiple complex data points• 95% of data may be useless to individuals, but not to the whole audience• Follows 6 Grand Principles of Analytical Design Portent Inc - www.portent.com
  • What’s anInfographic? Portent Inc - www.portent.com
  • Uninformative Shit Portent Inc - www.portent.com
  • Not always…http://www.gatesfoundation.org/infographics/Pages/women-in-agriculture-info.aspxhttp://visual.ly/olympia-interactive-visualization-modern-olympics?view=truehttp://visual.ly/mexican-cartels-0 Portent Inc - www.portent.com
  • Making Data Better
  • Mode Indifference Portent Inc - www.portent.com
  • What? Portent Inc - www.portent.com
  • Mode IndifferenceWhen we reason causality, we don’t care how it’s displayedInformation is not to be communicated, but rather architected Portent Inc - www.portent.com
  • Examples in Excel Week Cost Clicks Impressions CPC CTR Conversions CPA Conv Rate3/4 - 3/10 $2,698.67 278 42,237 $9.71 0.66% 4 $674.67 1.44%3/11 - 3/17 $2,488.84 269 46,768 $9.25 0.58% 8 $311.11 2.97%3/18 - 3/24 $2,552.74 286 45,924 $8.93 0.62% 10 $255.27 3.50%3/25 - 3/31 $2,303.92 243 39,779 $9.48 0.61% 7 $329.13 2.88%March $11,186.23 1,199 189,843 $9.33 0.63% 36 $310.73 3.00%4/1 - 4/7 $2,736.58 332 50,772 $8.24 0.65% 12 $228.05 3.61%4/8 - 4/14 $3,037.54 360 57,439 $8.44 0.63% 11 $276.14 3.06%4/15 - 4/21 $2,201.67 288 47,873 $7.64 0.60% 8 $275.21 2.78%4/22 - 4/28 $849.27 148 22,419 $5.74 0.66% 8 $106.16 5.41%4/29 - 5/5 $1,819.52 251 32,219 $7.25 0.78% 19 $95.76 7.57%April $9,028.78 1,166 183,838 $7.74 0.63% 41 $220.21 3.52% Portent Inc - www.portent.com
  • Sorry Ryan Portent Inc - www.portent.com
  • Examples in Excel Week Cost Clicks Impressions CPC CTR Conversions CPA Conv Rate3/4 - 3/10 $2,698.67 278 42,237 $9.71 0.66% 4 $674.67 1.44%3/11 - 3/17 $2,488.84 269 46,768 $9.25 0.58% 8 $311.11 2.97%3/18 - 3/24 $2,552.74 286 45,924 $8.93 0.62% 10 $255.27 3.50%3/25 - 3/31 $2,303.92 243 39,779 $9.48 0.61% 7 $329.13 2.88%March $11,186.23 1,199 189,843 $9.33 0.63% 36 $310.73 3.00%4/1 - 4/7 $2,736.58 332 50,772 $8.24 0.65% 12 $228.05 3.61%4/8 - 4/14 $3,037.54 360 57,439 $8.44 0.63% 11 $276.14 3.06%4/15 - 4/21 $2,201.67 288 47,873 $7.64 0.60% 8 $275.21 2.78%4/22 - 4/28 $849.27 148 22,419 $5.74 0.66% 8 $106.16 5.41%4/29 - 5/5 $1,819.52 251 32,219 $7.25 0.78% 19 $95.76 7.57%April $9,028.78 1,166 183,838 $7.74 0.63% 41 $220.21 3.52% Sparklines & DataBars help our customers (and ourselves) better visualize data Portent Inc - www.portent.com
  • Examples in ExcelSparklines help us communicate to our customers, by providing visual context to our notes Portent Inc - www.portent.com
  • Examples in Excel Portent Inc - www.portent.com
  • Examples in Excel Portent Inc - www.portent.com
  • Mode IndifferenceData next to visualization leads to Better understanding & communication Portent Inc - www.portent.com
  • Happy Clients Portent Inc - www.portent.com
  • Informed Team Portent Inc - www.portent.com
  • Make it Work
  • How Does this Effect Portent?• Site Design – Alternative design styles – hipmunk.com – Clear, creative, informative design• More Detailed Graphics – Infographics that deserve to be shared• Site Organization – Information architecture with varying line width/style• Team Organization – Client launch flow charts, project management, org charts, etc. Portent Inc - www.portent.com
  • How Does this Effect Portent? Portent Inc - www.portent.com
  • Thank You!Josh PatricePortent SEO Team Leademail – josh@portent.comtwitter – @syzlaklinkedin – http://www.linkedin.com/in/joshpatrice Portent Inc www.portent.com Portent Inc - www.portent.com