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SEO TIPSFOR SMALL BUSINESSES    The Portent Webinar Series           Josh Patrice             @syzlak        josh@portent....
#PORTENTU
portent.co/smbSEOwebinar      (Yes, use .co, not .com)
THIS IS YOU
THIS IS YOU                I am brick  I am mortar
WHERE YOU WANT TO BE
THIS IS YOU
THIS IS YOU              Same joke?    No.
It really is aseries of tubes.
WHERE DO YOU START?
STARTS TA RT START
Al Gore
WEBSITE
SEOSEOSEO
WHAT DOES IT MEAN? On-site                  Navigation                  Keywords                  Images                  ...
WHAT DOES IT MEAN? Off-site                    Image searches                        Fitness anchor text
GOOGLE ANALYTICS        GOOGLE      A N A LY T I C S  G O O G L E A N A LY T I C S
SMALL BUSINESS DASHBOARDhttp://portent.co/R2fkVG
SMALL BUSINESS BLOG POSThttp://portent.co/XnKLiZ
Visits    Pages         Referrals
Referrals   = Links
LINKS, NOT LINCS
INTERNAL LINKS                 Optimize your site with                 internal links to deep pages                 on you...
EXTERNAL LINKS                 Attract links from other                 websites to your site.                 Remember to...
Ask  Friends       Social
SOCIALSOCIAL SOCIAL
Twitter to the rescue
TWITTER OUTREACHFollow peers and competitionFollow local news, businesses, chambers of commerceMore Advanced:#PRRequest – ...
FACEBOOK PLACE PAGE
FACEBOOK POSTSPost interesting, relevant content …with pictures4 likes, 6 comments, 2 sharesThose 2 shares had 5 likes and...
posts         likesshares           visits
FACEBOOK ADSTarget your audience byDemographicsLocationSpecific interests
FACEBOOK ADS
LINKEDIN OUTREACHYour ProfileYour Business ProfileSetup Products/Services
WHY FOURSQUARE?
BRYDEN SAID SO
“EVEN SMALL BUSINESSES INPERU ARE ON FOURSQUARE”                  --BRYDEN
FOURSQUARE OUTREACH    BECAUSE BRYDEN SAID SO
FOURSQUARE OUTREACHGet an online profileAutomatically links tofacebook and twitterFoursquare is becominglocal searchresour...
REVIEW SITES
YELP REVIEWS               Both Bing and Apple               Maps are using Yelp               for reviews               A...
WHY GOOGLE+Pictures for AuthorsMe: you have a Google+ account tied to your authorship?Joe: No. Is Google+ even a thing sti...
WHY GOOGLE+Pages for PlacesJoe: OK. But I thought you couldnt have agoogle+ account for anything but your personalidentity.
WHY GOOGLE?Google+ = Local
Google+   = Local
LOCALLOCAL LOCAL
LOCAL SEARCH
LOCAL SEARCHGet Listed is a useful tool for businessesto check all their online listings at once.Get Listed also provides ...
DIRECTORIES
GOOGLE PENGUIN            blah blahblah blah   blah blahblah blah                        blah blah                        ...
LOCAL NEEDSDIRECTORIES
DIRECTORIESLocal still needsdirectoriesDirectories build citationsLocal needs citations
DATA PROVIDERSThese 3 providers power themost influential servicesGoogle pulls data from bothLocaleze and Infogroup toprov...
“IF YOUR BUSINESS INFORMATION ISINCORRECT AT ANY OF THESE MAJORPROVIDERS, YOU’RE JUST NOT GOING TORANK AS WELL IN GOOGLE, ...
NAP
NAP – LOCAL SEONamePick your business name; acronyms, ampersands,apostrophesLLC or Inc       & or n’      Momma’s or Mamas...
NAP      Needs address
CONTENT IS KING     IN LOCAL CONSISTENCY IS KING
BUT, I’VE BEEN INCONSISTENT
HOPE IS NOT LOST
GOOGLE MAP MAKERUpdate information about places you know through Map MakerUpdates are reviewed and approved.Track the hist...
GOOGLE MAP MAKER
GOOGLE MAP MAKERUpdate information about places you know through Map MakerUpdates are reviewed and approved.Track the hist...
FIX YOUR LISTINGS
BUILD FOLLOWERS
OPTIMIZE YOUR SITE
GROW YOUR BUSINESS
PORTENT.CO/smbSEOwebinar     (Yes, use .co, not .com)
Q&A#PORTENTU
THANK YOU  Me: @syzlak
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
Small Business SEO Webinar
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Small Business SEO Webinar

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  • You need customersAnd you need them to be happyHow do you do that?
  • Leverage online entitiesGoogle and Bing – search engines and local searchYelp & foursquare – business reviewsFacebook & twitter – social media
  • Installing the internet with President Clinton near an exit sign
  • You don’t NEED a websiteGoogle biz listingBing bizTwitter, facebook, yelp, linkedin, etc.Website – just one paragraph and a phone number Website – self hosted (wordpress.org) not bizname.blogspot.com
  • Google has over 200 ranking factors it uses to evaluate your site versus your competition. If you’re just another site on the web without any attention to SEO, you’re not going to perform better than the next guy.
  • People coming to your website and then your store/location/bizSo what? What’s next? why>?
  • Small Business Dashboard for Google Analytics – Portent Bloghttps://www.google.com/analytics/web/permalink?uid=jCcR9hEkQ_6qlFhNtTvwbw
  • Small Business Dashboard for Google Analytics – Portent Bloghttp://portent.co/XnKLiZ
  • Find out your site’s traffic volume by looking into your visits. This report will be important to any small business, but especially those that are growing their brand. The visits report provides insight into your site’s visibility, performance, usability, and pageviews.You need to know which page on your site is driving the most traffic and/or conversions. Using the “All Pages” report, you can see this information as well as helpful data regarding pageviews, time on page, and bounce rate. This data can be used to evaluate your landing pages as well as determine potential areas for new content.Where are you getting your visits? Did you know that small businesses get nearly half their traffic from Social Media. You would, if you’d check out the referrals you receive to your site. Referrals are especially important for small businesses as they provide an opportunity for small businesses to reach out and embrace their primary audience: the community.Providing content that is targeted at your local community is a good way to build traffic, brand awareness, and potential customers. The Referrals report will help you find your most active audience, then it’s up to you to reach out to them!
  • Go get some links
  • Go get some links!
  • Ask for LinksHave Friends LinkUse Social to build linksHow do I build links with social?
  • How do I build links with social?
  • Isn’t this just for posting what you’re eating?
  • I asked what social media advice I could give you, this is what I got back
  • Foursquare is moving away from being a game to play with your friends in NY
  • Foursquare is trying to become THE proximity search engine for businesses
  • My brother and I engage in a fight1 http://www.seomoz.org/blog/google-author-photos
  • I defeat my brother
  • So what’s happened?
  • Pictures, video, social
  • What to do about Local.There are so many sites to pay attention to. Helps you manage local listings
  • Don’t touch the next slide
  • Don’t touch this slide
  • AcronymsAmpersandsApostrophesare the AAA of local business namesAddress could be listed differently by the post office, google, and yourself. Cabernet Dr. St. Ct. etc
  • Transcript of "Small Business SEO Webinar"

    1. 1. SEO TIPSFOR SMALL BUSINESSES The Portent Webinar Series Josh Patrice @syzlak josh@portent.com
    2. 2. #PORTENTU
    3. 3. portent.co/smbSEOwebinar (Yes, use .co, not .com)
    4. 4. THIS IS YOU
    5. 5. THIS IS YOU I am brick I am mortar
    6. 6. WHERE YOU WANT TO BE
    7. 7. THIS IS YOU
    8. 8. THIS IS YOU Same joke? No.
    9. 9. It really is aseries of tubes.
    10. 10. WHERE DO YOU START?
    11. 11. STARTS TA RT START
    12. 12. Al Gore
    13. 13. WEBSITE
    14. 14. SEOSEOSEO
    15. 15. WHAT DOES IT MEAN? On-site Navigation Keywords Images Headings Page titles Content
    16. 16. WHAT DOES IT MEAN? Off-site Image searches Fitness anchor text
    17. 17. GOOGLE ANALYTICS GOOGLE A N A LY T I C S G O O G L E A N A LY T I C S
    18. 18. SMALL BUSINESS DASHBOARDhttp://portent.co/R2fkVG
    19. 19. SMALL BUSINESS BLOG POSThttp://portent.co/XnKLiZ
    20. 20. Visits Pages Referrals
    21. 21. Referrals = Links
    22. 22. LINKS, NOT LINCS
    23. 23. INTERNAL LINKS Optimize your site with internal links to deep pages on your site. Images, titles, logos, and content are all great places to add links. 2 2 2
    24. 24. EXTERNAL LINKS Attract links from other websites to your site. Remember to get links to all your pages, not just your homepage. 2 2 2
    25. 25. Ask Friends Social
    26. 26. SOCIALSOCIAL SOCIAL
    27. 27. Twitter to the rescue
    28. 28. TWITTER OUTREACHFollow peers and competitionFollow local news, businesses, chambers of commerceMore Advanced:#PRRequest – find PR pros looking for a quote search with your business category – “fitness”HARO - https://twitter.com/helpareporter setup alerts with your category – “fitness” “health”“diet”
    29. 29. FACEBOOK PLACE PAGE
    30. 30. FACEBOOK POSTSPost interesting, relevant content …with pictures4 likes, 6 comments, 2 sharesThose 2 shares had 5 likes and another sharePost a coupon, before/after, ask questions, etc.
    31. 31. posts likesshares visits
    32. 32. FACEBOOK ADSTarget your audience byDemographicsLocationSpecific interests
    33. 33. FACEBOOK ADS
    34. 34. LINKEDIN OUTREACHYour ProfileYour Business ProfileSetup Products/Services
    35. 35. WHY FOURSQUARE?
    36. 36. BRYDEN SAID SO
    37. 37. “EVEN SMALL BUSINESSES INPERU ARE ON FOURSQUARE” --BRYDEN
    38. 38. FOURSQUARE OUTREACH BECAUSE BRYDEN SAID SO
    39. 39. FOURSQUARE OUTREACHGet an online profileAutomatically links tofacebook and twitterFoursquare is becominglocal searchresource/engineOh, and Bryden is the mayorof Portent
    40. 40. REVIEW SITES
    41. 41. YELP REVIEWS Both Bing and Apple Maps are using Yelp for reviews A couple bad reviews can do major damage to your business online
    42. 42. WHY GOOGLE+Pictures for AuthorsMe: you have a Google+ account tied to your authorship?Joe: No. Is Google+ even a thing still?Me: yes, its very important Ill send you instructionsJoe: Im incredulous. Ive never known anyone on itMe: that doesnt matter. Do you want your picture to show up next to your articles in Google? Then you need tosync up your G+ account. Oh, and you do want your pic next to your articles because people click on thoseresults 35% more often1
    43. 43. WHY GOOGLE+Pages for PlacesJoe: OK. But I thought you couldnt have agoogle+ account for anything but your personalidentity.
    44. 44. WHY GOOGLE?Google+ = Local
    45. 45. Google+ = Local
    46. 46. LOCALLOCAL LOCAL
    47. 47. LOCAL SEARCH
    48. 48. LOCAL SEARCHGet Listed is a useful tool for businessesto check all their online listings at once.Get Listed also provides local SEO tips intheir Learning Center, Blog, and at theirLocal University educational series.So, go on, get …listed
    49. 49. DIRECTORIES
    50. 50. GOOGLE PENGUIN blah blahblah blah blah blahblah blah blah blah blah blah
    51. 51. LOCAL NEEDSDIRECTORIES
    52. 52. DIRECTORIESLocal still needsdirectoriesDirectories build citationsLocal needs citations
    53. 53. DATA PROVIDERSThese 3 providers power themost influential servicesGoogle pulls data from bothLocaleze and Infogroup toprovide their listings.Acxiom provides data for AppleMaps
    54. 54. “IF YOUR BUSINESS INFORMATION ISINCORRECT AT ANY OF THESE MAJORPROVIDERS, YOU’RE JUST NOT GOING TORANK AS WELL IN GOOGLE, YAHOO, ANDBING” --DAVID MIHM, GETLISTED.ORG
    55. 55. NAP
    56. 56. NAP – LOCAL SEONamePick your business name; acronyms, ampersands,apostrophesLLC or Inc & or n’ Momma’s or MamasAddressFind your address as it’s listed in GooglePhone numberHave a phone number and stick to it in your listings &
    57. 57. NAP Needs address
    58. 58. CONTENT IS KING IN LOCAL CONSISTENCY IS KING
    59. 59. BUT, I’VE BEEN INCONSISTENT
    60. 60. HOPE IS NOT LOST
    61. 61. GOOGLE MAP MAKERUpdate information about places you know through Map MakerUpdates are reviewed and approved.Track the history of changes to the listing.
    62. 62. GOOGLE MAP MAKER
    63. 63. GOOGLE MAP MAKERUpdate information about places you know through Map MakerUpdates are reviewed and approved.Track the history of changes to the listing.
    64. 64. FIX YOUR LISTINGS
    65. 65. BUILD FOLLOWERS
    66. 66. OPTIMIZE YOUR SITE
    67. 67. GROW YOUR BUSINESS
    68. 68. PORTENT.CO/smbSEOwebinar (Yes, use .co, not .com)
    69. 69. Q&A#PORTENTU
    70. 70. THANK YOU Me: @syzlak
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