Maybe We're All Doing It Wrong: A Contrarian View of Social Media

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Maybe We're All Doing It Wrong: A Contrarian View of Social Media

  1. 1. Maybe We're All Doing it Wrong A Contrarian View of Social Media Josh Oakes @JoshTheOak http://SocialMediaContrarian.tumblr.com/ #pcn10allwrong
  2. 2. Expectations #PCN10 MA LRP L Language R Rage P Piss You Off
  3. 3. 4 Questions 1. Are we making ourselves _____ or just _______ ________? 2. Is social media _______ our capacity to have ______, ___________ _____________? 3. Do __________ even belong in social media? 4. Does ________ _______ belong in social media?
  4. 4. Reaction http://SocialMediaContrarian.tumblr.com/ Slides are posted. The 4 Questions are posted. Open for response.
  5. 5. Question One
  6. 6. Question One Are we making ourselves crazy or just acutely neurotic? “What gets measured gets mismanaged.” -Me (with apologies to Peter Drucker)
  7. 7. Question Two Emotional Distance
  8. 8. Question Two Is social media ruining our capacity to have stable, meaningful relationships? Emotional Distance?
  9. 9. Question Three Do businesses even belong in social media? Radio TV WalMart AOL Keywords Internet eCommerce Blogs Social Media Location
  10. 10. Question Three Do businesses even belong in social media? People Use Social Media ≠ Businesses Use Social Media
  11. 11. Question Three Do businesses belong in social media? “share” “low cost marketing opportunities” “message” “leverage social media” “connect” “marketing platform” “friends” “leverage Twitter for your business” “chat” “make your business more credible” “reconnect” “track engagement” “comment” “more effective marketing”
  12. 12. Question Three
  13. 13. Question Four Does customer service belong in social media?
  14. 14. Question Four Does customer service belong in social media? 23.6 million cable customers 15.9 million Internet customers 7.6 million voice customers vs. 10 employees on Twitter
  15. 15. Question Four Does customer service belong in social media? @unhappy_customer Is there a problem with your computer order? I see it shipped Monday & delivered to your house this afternoon. How can I h
  16. 16. Question Four Does customer service belong in social media? Power to the People?
  17. 17. Now What? This is our chance. Do good work. Don’t fuck it up.
  18. 18. Parting Words The strength of the Nashville Camp events is that they’re community efforts. This is also their weakness. They’re as good as we all make them.
  19. 19. Parting Words Attend Volunteer Plan Speak Support

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