The REALTOR 2.0 Edge

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Not all REALTORs are created equal. Discover the REALTOR 2.0 Edge to selling your home.

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The REALTOR 2.0 Edge

  1. 1. The New Way to Sell Your Home<br />QUICKLY<br />Presented by:<br />Josh Nekrep, REALTOR<br />Century21Carrie<br />
  2. 2. The cardinal rule of real estate<br />More prospective buyers increases the demand, and thus the price, for a saleable home, and decreases the time it takes to sell.<br />More exposure (marketing) brings more prospective buyers.<br />To sell your home the fastest, for the best price possible, it needs to be priced right, and you need to get eyeballs on it!<br />
  3. 3. What most realtors will do to market your home<br />Put a sign on the lawn<br />Put your house on MLS<br />Put your house in the Real Estate News<br />Hold an Open House<br />If most realtors do THESE THINGS, what is your edge in the marketplace?<br />
  4. 4. What is your edge?<br />Better-than-average results requires a better-than-average effort to market your property. <br />The fact is, you never know where your buyer will come from.<br />Even prospective buyers who don’t buy add value because they add to the demand for your home.<br />The best approach is the widest variety of marketing efforts reaching out to the widest variety of home shoppers. <br />
  5. 5. I can provide you with that edge!<br />CONVENTIONAL MARKETING<br />Yard Sign<br />MLS<br />Real Estate News<br />Open House<br />THE NEW WAY<br />YourAddress.com<br />Spectacular Property Website for your home<br />Text-back Property Information<br />Social Media Marketing<br />Virtual Tour with Panoramic Room Tours<br />Community Marketing<br />
  6. 6. Youraddress.com<br />123YourStreet.com is easy for people to remember<br />84% of all home buyers used the Internet as a tool when searching for a home.<br />60% said the same about Virtual Tours.<br />29% of home buyers first learned about the home they purchased using the Internet.<br />84% of first time home buyers used the Internet as an information source in the home buying process.<br />
  7. 7. Example website<br />
  8. 8. Example website<br />Virtual Host walks onto screen and greets visitors.<br />Light music plays in the background<br />Creates a very professional, clean, and inviting experience for the prospective buyer<br />
  9. 9. VIRTUAL TOUR SLIDESHOW AND PANORAMIC ROOM TOUR!<br />Surveys show that home shoppers are split between preferring still-frame photo slideshows and panoramic virtual tours<br />I do both to maximize the shopping experience!<br />
  10. 10. Text-back prospect capture<br />Your “For Sale” yard sign (and printed marketing materials) invites buyers to test message for more information.<br />Interested buyers can get property details right to their cell phone without having to be near their computer!<br />
  11. 11. Text-back prospect capture<br />When buyers text, they receive property information instantly<br />If they have a web-enabled cell phone they can click a link to view pictures<br />I capture their cell number so I can make follow-up calls! <br />
  12. 12. Social marketing<br />Your home is placed on the top Social Marketing sites<br />This exposes your home to literally hundreds of prospective buyers in just the first week!<br />
  13. 13. Community marketing<br />“Just Listed” cards go out to homes in your community<br />Many times, people have friends and family they’d love to have living near them<br />Community Marketing captures that interest to bring buyers to your home <br />
  14. 14. Your marketing edge<br />
  15. 15. Remember!<br />If all you do is what everybody else does how can you expect better results?<br />There is a new way to sell Real Estate<br />

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