The REALTOR 2.0 Edge

The New Way to Sell Your Home
QUICKLY
Presented by:
Josh Nekrep, REALTOR
Century21Carrie

The cardinal rule of real estate
More prospective buyers increases the demand, and thus the price, for a saleable home, and decreases the time it takes to sell.
More exposure (marketing) brings more prospective buyers.
To sell your home the fastest, for the best price possible, it needs to be priced right, and you need to get eyeballs on it!

What most realtors will do to market your home
Put a sign on the lawn
Put your house on MLS
Put your house in the Real Estate News
Hold an Open House
If most realtors do THESE THINGS, what is your edge in the marketplace?

What is your edge?
Better-than-average results requires a better-than-average effort to market your property.
The fact is, you never know where your buyer will come from.
Even prospective buyers who don’t buy add value because they add to the demand for your home.
The best approach is the widest variety of marketing efforts reaching out to the widest variety of home shoppers.

I can provide you with that edge!
CONVENTIONAL MARKETING
Yard Sign
MLS
Real Estate News
Open House
THE NEW WAY
YourAddress.com
Spectacular Property Website for your home
Text-back Property Information
Social Media Marketing
Virtual Tour with Panoramic Room Tours
Community Marketing

Youraddress.com
123YourStreet.com is easy for people to remember
84% of all home buyers used the Internet as a tool when searching for a home.
60% said the same about Virtual Tours.
29% of home buyers first learned about the home they purchased using the Internet.
84% of first time home buyers used the Internet as an information source in the home buying process.

Example website

Example website
Virtual Host walks onto screen and greets visitors.
Light music plays in the background
Creates a very professional, clean, and inviting experience for the prospective buyer

VIRTUAL TOUR SLIDESHOW AND PANORAMIC ROOM TOUR!
Surveys show that home shoppers are split between preferring still-frame photo slideshows and panoramic virtual tours
I do both to maximize the shopping experience!

Text-back prospect capture
Your “For Sale” yard sign (and printed marketing materials) invites buyers to test message for more information.
Interested buyers can get property details right to their cell phone without having to be near their computer!

Text-back prospect capture
When buyers text, they receive property information instantly
If they have a web-enabled cell phone they can click a link to view pictures
I capture their cell number so I can make follow-up calls!

Social marketing
Your home is placed on the top Social Marketing sites
This exposes your home to literally hundreds of prospective buyers in just the first week!

Community marketing
“Just Listed” cards go out to homes in your community
Many times, people have friends and family they’d love to have living near them
Community Marketing captures that interest to bring buyers to your home

Your marketing edge

Remember!
If all you do is what everybody else does how can you expect better results?
There is a new way to sell Real Estate

The REALTOR 2.0 Edge

by Josh Nekrep on Jun 18, 2010

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