Tworder
A Twitter Application for
food and beverage outlets.
Initial business concept by Josh Mackey
Passionate about innovating, communicating, and executing
great customer

Observation
People want convenient and simple ways
to do everything.
People are increasing busy and struggle
to find time to wait in queues.
People don’t always have cash on them
and don’t like using their credit card to
buy small cost items.
Popular micro-blogging site Twitter now
has approximately 4M-5M users, the
majority of whom joined in 2008 and have
contributed to the site’s 600% growth in
the last 12 months.
http://www.marketingcharts.com/

Solution
Tworder is a ordering system using a Twitter
account linked to a secure payment option allowing
users to tweet an order from participating food and
beverage outlets, cashless, on the go, using
their mobile devices.
Meaning….
Twitter users will be now able to conveniently tweet
coffee orders to their favorite coffee shop in a
meeting, running late, with out needing cash.

Business Model
Revenue stream
A percentage or fee from each transaction made through the
Tworder app.

Tworder
User sign up Ordering
1. Link Twitter profile 1. Go to Tworder,
in Tworder page. Select appropriate café.
2. Attach either Credit card 2. Start ordering through
or PayPal account to drop boxes provided or
profile past orders.
3. Follow for your 3. Submit ETA, confirm
favorite participating order and payment
cafés total.

Café set up Café receiving
orders
1. Café set up an Tworder 1. Orders comes through
account linked to a once payment is
business bank account. processed through
Tworder
2. They select 2. Tworder has a single
customizable food and tweet/order print function,
beverage options linked to once the tweet is printed it
changes color and then
a monetary value physically joins the walk in
queue.
3. Launch Tworder for the 3. The order is made and
cafe. picked up from the café by
the user giving their
Twitter name and order.

Extra information
Café account
3. Ability to do an end of day reconciliation which can be checked
against bank account
5. Has end of day reporting system.
7. The orders to have an ETA attached to them restricting when they
get printed.
9. Ability to directly tweet people who have ordered to pass on
current information.
11.Ability to tweet all followers in group. Re specials, wait time, and
community events.
13.Link in with a docket printer.

Possible issue…
Can the concept be streamlined to
simply just sending repeat orders
to the cafes after the account has
been set up?
Or will it have to rely on the users
having to go to an additional
website to confirm their
transactions every order?