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PPC Campaign Management
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PPC Campaign Management

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PPC Campaign Management PPC Campaign Management Presentation Transcript

  • Pay Per Click Campaign Management What is PPC? General Information
  • Overview
    • Our Process
      • Campaign Setup
      • Maintenance and Optimization
      • Features and Benefits
  • Campaign Setup
    • Keyphrase Targeting
    • Execute PPC Market Opportunity Analysis; includes keyphrase analysis
    • Analysis results presented to client; launch keyphrases are selected
    • Ad Copy Development
    • Once keyphrases have been selected ad copy is drafted; requires client approval prior to campaign launch
  • Maintenance and Optimization
    • Weekly
    • Analyze and makes adjustments based-on
      • Keyphrase and conversion metrics - Bounce rate, time on site, CTR, CPC, etc.
      • Ad copy optimization; keyphrase usage
      • Landing page optimization
    • Monthly
    • Refresh
      • PPC Market Opportunity Analysis
  • Features and Benefits
    • Campaign Management Website
      • Monitor campaign progress and performance
      • View latest project activity, analysis, milestones, reports and most recent updates applied to the campaign during maintenance intervals
      • Interact; post comments, ask questions
  • Features and Benefits
    • PPC Market Opportunity Analysis
    • This report estimates the click-benefits of a keyphrase-targeted PPC campaign at 3 different ad-budget levels.
    • Process:
      • Keyphrase analysis to select target keyphrases
      • Estimated monthly click-benefit determined
      • Optimal ad-budget selected
  • Additional Features and Benfits
      • Campaigns focus on the 'quality' of traffic and exact match keyphrase targeting for efficient use of ad budget
      • Weekly maintenance and optimization, performed manually - not by software that automatically 'attempts' to manage PPC campaigns
      • Continuous analysis keeps campaigns streamlined
      • Campaign management website that facilitates campaign progress and communication
  • Pay Per Click Campaign Management Jtree.net Search Marketing [email_address] (208) 991-3736 @JtreeSEO