Online Reputation
Safeguarding
Track, Monitor and Take Action
Josh Laughtland of Jtree.net
Reputation Safeguarding
The web is vast, your rep exists not only in the search engines,
but on multiple social networks, ...
Bad Reputation
• Plagiarism
• Content theft
• Identity theft/impersonation
• Bogus social profiles
• Blog comments
• Revie...
Good Reputation
Monitor and Track...
• Company and competitor
names
• Product and/or service
keyword niches
• SEO keyphras...
Free Reputation Monitoring Tools
Google Alerts beta http://google.com/alerts
Social Mention http://socialmention.com
Backt...
Online Reputation
Safeguarding
Track, Monitor and Take Action
Josh Laughtland of Jtree.net
josh@jtree.net (208) 991-3736
Online Reputation Safeguarding
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Online Reputation Safeguarding

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Online Reputation Safeguarding

  1. 1. Online Reputation Safeguarding Track, Monitor and Take Action Josh Laughtland of Jtree.net
  2. 2. Reputation Safeguarding The web is vast, your rep exists not only in the search engines, but on multiple social networks, websites, blogs, forums, feeds and more. - Malicious users can easily spoof your company, steal content and trash your rep. - Best approach to managing your rep online: be proactive!
  3. 3. Bad Reputation • Plagiarism • Content theft • Identity theft/impersonation • Bogus social profiles • Blog comments • Reviews • Tweets • Facebook fan pages and groups Comes from... • Competitors • Customers • Ex Employees • Same Name Businesses Resuts... • Loss of business • Damaged reputation • Difficult to remove • May have to change name
  4. 4. Good Reputation Monitor and Track... • Company and competitor names • Product and/or service keyword niches • SEO keyphrases • Social media network profile names • Website and/or blog URLs (addresses) Where... • Search engine results • Social media networks • News • Forums • Reviews • Blog posts and comments
  5. 5. Free Reputation Monitoring Tools Google Alerts beta http://google.com/alerts Social Mention http://socialmention.com Backtype http://backtype.com Copyscape http://copyscape.com Copygator http://copygator.com Hootsuite http://hootsuite.com Spokeo* http://spokeo.com
  6. 6. Online Reputation Safeguarding Track, Monitor and Take Action Josh Laughtland of Jtree.net josh@jtree.net (208) 991-3736

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