Online Reputation Safeguarding

Online Reputation Safeguarding Track, Monitor and Take Action Josh Laughtland of Jtree.net

Reputation Safeguarding
The web is vast, your rep exists not only in the search engines, but on multiple social networks, websites, blogs, forums, feeds and more.
- Malicious users can easily spoof your company, steal content and trash your rep.

- Best approach to managing your rep online: be proactive!

Bad Reputation
Plagiarism
Content theft
Identity theft/impersonation
Bogus social profiles
Blog comments
Reviews
Tweets
Facebook fan pages and groups
Comes from...

Competitors
Customers
Ex Employees
Same Name Businesses

Resuts...
Loss of business
Damaged reputation
Difficult to remove
May have to change name

Good Reputation
Monitor and Track...
Company and competitor names
Product and/or service keyword niches
SEO keyphrases
Social media network profile names
Website and/or blog URLs (addresses)
Where...
Search engine results
Social media networks
News
Forums
Reviews
Blog posts and comments

Free Reputation Monitoring Tools
Google Alerts beta http://google.com/alerts
Social Mention http://socialmention.com
Backtype http://backtype.com
Copyscape http://copyscape.com
Copygator http://copygator.com
Hootsuite http://hootsuite.com
Spokeo* http://spokeo.com

Online Reputation Safeguarding Track, Monitor and Take Action Josh Laughtland of Jtree.net josh@jtree.net (208) 991-3736

Online Reputation Safeguarding

by Josh Laughtland on Nov 01, 2010

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Online Reputation Safeguarding — Presentation Transcript