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Competing Clients Discourse

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  • 1. Competing Clients Discourse Josh Laughtland |  Jtree.net Founder
  • 2. Competing Clients
    • Effects
      • Consultants
      • Shops
      • Agencies
      • Entire Industry
    • Identification
      • Overlapping Market Targets
      • Target same/similar keyphrases
  • 3. Non-Competing Clients
    • Do Not Compete
      • Local SEO in Different Regions Taco Stand in Boise, Taco Stand in Seattle
    • Grey Area
      • PPC (Landing Page Optimization) and SEO
      • 1X Service/Consult/Audit, Avoiding Concurrent Time Intervals
  • 4. Risk
    • Upset clients
    • Industry cred
    • Loss of client trust
    • Reputation damage
    • Negative reviews
    • Could damage rep of entire SEO industry
  • 5. Potential Benefits of Competing Clients
    • Specialization?
    • Niche Domination
    • The dominate authority for Taco Stand SEO in Seattle
    • Could be area of opportunity, more on this later
  • 6. Pros of Not Taking Competing Clients
    • There are obvious ethical implications here...
      • Marketable
      • Creates a scarce resource ($)
      • Helps reinforce the reputation of SEO as a legitimate practice
      • Clients generally like this, spread the good word
      • Increase client retention potential, increases the likelihood of a long-term engagement (win/win)
      • Option for exclusivity-type contract ($)
  • 7. Area of Opportunity
    • Lots of Competing Clients?
    • = niche market resource opportunity
    • Create a resource that 'ranks' for keyphrases within the niche market of competing clients.
      • Provide guidance, advice etc.
      • Blog, ebook, newsletter, podcast
      • Monetize efforts
        • AdSense
        • Seek out advertisers once established
  • 8. Dilemmas
    • $500 vs $5,000 vs $50,000
    • What if...
      • $500 client is a bad client?
    • Possible Remedy
      • Contract break clause
      • Full disclosure
  • 9. Dilemmas
    • Partners
    • Partner manages competing clients, as their service provider, you are expected to do the same?
    • Remedy
      • Full disclosure
  • 10. Dilemmas
    • What if...
    • Selling finite packages?
    • ... on a 1x basis?
    • ... providing audits without implementation?
    • Remedy
      • Full discolsure
  • 11. Winner Winner Chicken Dinner
    • Offer as a standard...
    • Promote as a benefit, add to marketing efforts...
    • Encourage own competitors to do the same...
    • Avoid exclusivity agreements...
  • 12. Bottom Line
    • Improves and reinforces the reputation of the entire SEO community. This increases consumer confidence, which increases demand - which is good for the entire industry.
    • When in Doubt - Disclose
  • 13. Notes
    • General census is about 60/40, pro-non-compete
    • Personal experiences...
      • The waiting kind
      • Rep boost
  • 14. Competing Clients Discourse Josh Laughtland |  Jtree.net Founder