Competing Clients Discourse Josh Laughtland |  Jtree.net Founder
Competing Clients <ul><li>Effects </li></ul><ul><ul><li>Consultants </li></ul></ul><ul><ul><li>Shops </li></ul></ul><ul><u...
Non-Competing Clients <ul><li>Do Not Compete </li></ul><ul><ul><li>Local SEO in Different Regions Taco Stand in Boise, Tac...
Risk <ul><li>Upset clients </li></ul><ul><li>Industry cred </li></ul><ul><li>Loss of client trust </li></ul><ul><li>Reputa...
Potential Benefits of Competing Clients <ul><li>Specialization? </li></ul><ul><li>Niche Domination </li></ul><ul><li>The d...
Pros of Not Taking Competing Clients <ul><li>There are obvious ethical implications here... </li></ul><ul><ul><li>Marketab...
Area of Opportunity <ul><li>Lots of Competing Clients? </li></ul><ul><li>= niche market resource opportunity </li></ul><ul...
Dilemmas <ul><li>$500 vs $5,000 vs $50,000 </li></ul><ul><li>What if... </li></ul><ul><ul><li>$500 client is a bad client?...
Dilemmas <ul><li>Partners </li></ul><ul><li>Partner manages competing clients, as their service provider, you are expected...
Dilemmas <ul><li>What if... </li></ul><ul><li>Selling finite packages? </li></ul><ul><li>... on a 1x basis? </li></ul><ul>...
Winner Winner Chicken Dinner <ul><li>Offer as a standard... </li></ul><ul><li>Promote as a benefit, add to marketing effor...
Bottom Line <ul><li>Improves and reinforces the reputation of the entire SEO community. This increases consumer confidence...
Notes <ul><li>General census is about 60/40, pro-non-compete </li></ul><ul><li>Personal experiences... </li></ul><ul><ul><...
Competing Clients Discourse Josh Laughtland |  Jtree.net Founder
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Competing Clients Discourse

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Competing Clients Discourse

  1. 1. Competing Clients Discourse Josh Laughtland |  Jtree.net Founder
  2. 2. Competing Clients <ul><li>Effects </li></ul><ul><ul><li>Consultants </li></ul></ul><ul><ul><li>Shops </li></ul></ul><ul><ul><li>Agencies </li></ul></ul><ul><ul><li>Entire Industry </li></ul></ul><ul><li>Identification </li></ul><ul><ul><li>Overlapping Market Targets </li></ul></ul><ul><ul><li>Target same/similar keyphrases </li></ul></ul>
  3. 3. Non-Competing Clients <ul><li>Do Not Compete </li></ul><ul><ul><li>Local SEO in Different Regions Taco Stand in Boise, Taco Stand in Seattle </li></ul></ul><ul><li>Grey Area </li></ul><ul><ul><li>PPC (Landing Page Optimization) and SEO </li></ul></ul><ul><ul><li>1X Service/Consult/Audit, Avoiding Concurrent Time Intervals </li></ul></ul>
  4. 4. Risk <ul><li>Upset clients </li></ul><ul><li>Industry cred </li></ul><ul><li>Loss of client trust </li></ul><ul><li>Reputation damage </li></ul><ul><li>Negative reviews </li></ul><ul><li>Could damage rep of entire SEO industry </li></ul>
  5. 5. Potential Benefits of Competing Clients <ul><li>Specialization? </li></ul><ul><li>Niche Domination </li></ul><ul><li>The dominate authority for Taco Stand SEO in Seattle </li></ul><ul><li>Could be area of opportunity, more on this later </li></ul>
  6. 6. Pros of Not Taking Competing Clients <ul><li>There are obvious ethical implications here... </li></ul><ul><ul><li>Marketable </li></ul></ul><ul><ul><li>Creates a scarce resource ($) </li></ul></ul><ul><ul><li>Helps reinforce the reputation of SEO as a legitimate practice </li></ul></ul><ul><ul><li>Clients generally like this, spread the good word </li></ul></ul><ul><ul><li>Increase client retention potential, increases the likelihood of a long-term engagement (win/win) </li></ul></ul><ul><ul><li>Option for exclusivity-type contract ($) </li></ul></ul>
  7. 7. Area of Opportunity <ul><li>Lots of Competing Clients? </li></ul><ul><li>= niche market resource opportunity </li></ul><ul><li>Create a resource that 'ranks' for keyphrases within the niche market of competing clients. </li></ul><ul><ul><li>Provide guidance, advice etc. </li></ul></ul><ul><ul><li>Blog, ebook, newsletter, podcast </li></ul></ul><ul><ul><li>Monetize efforts </li></ul></ul><ul><ul><ul><li>AdSense </li></ul></ul></ul><ul><ul><ul><li>Seek out advertisers once established </li></ul></ul></ul>
  8. 8. Dilemmas <ul><li>$500 vs $5,000 vs $50,000 </li></ul><ul><li>What if... </li></ul><ul><ul><li>$500 client is a bad client? </li></ul></ul><ul><li>Possible Remedy </li></ul><ul><ul><li>Contract break clause </li></ul></ul><ul><ul><li>Full disclosure </li></ul></ul>
  9. 9. Dilemmas <ul><li>Partners </li></ul><ul><li>Partner manages competing clients, as their service provider, you are expected to do the same? </li></ul><ul><li>Remedy </li></ul><ul><ul><li>Full disclosure </li></ul></ul>
  10. 10. Dilemmas <ul><li>What if... </li></ul><ul><li>Selling finite packages? </li></ul><ul><li>... on a 1x basis? </li></ul><ul><li>... providing audits without implementation? </li></ul><ul><li>Remedy </li></ul><ul><ul><li>Full discolsure </li></ul></ul>
  11. 11. Winner Winner Chicken Dinner <ul><li>Offer as a standard... </li></ul><ul><li>Promote as a benefit, add to marketing efforts... </li></ul><ul><li>Encourage own competitors to do the same... </li></ul><ul><li>Avoid exclusivity agreements... </li></ul>
  12. 12. Bottom Line <ul><li>Improves and reinforces the reputation of the entire SEO community. This increases consumer confidence, which increases demand - which is good for the entire industry. </li></ul><ul><li>When in Doubt - Disclose </li></ul>
  13. 13. Notes <ul><li>General census is about 60/40, pro-non-compete </li></ul><ul><li>Personal experiences... </li></ul><ul><ul><li>The waiting kind </li></ul></ul><ul><ul><li>Rep boost </li></ul></ul>
  14. 14. Competing Clients Discourse Josh Laughtland |  Jtree.net Founder
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