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Research Portfolio - Josh LaMar
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Research Portfolio - Josh LaMar


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An overview of my background, experiences and types of research I\’ve conducted over the past 5 years of my career as a user experience researcher.

An overview of my background, experiences and types of research I\’ve conducted over the past 5 years of my career as a user experience researcher.

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  • 2. About This Presentation   About Me   Experiences   Methodologies   Summary of Qualifications
  • 3. About Me   Current UX Researcher supporting Zune at Microsoft   5 years UX Research experience   Web junkie – experience in all things web-related:   Usability   Technical Writing and Editing   Content Management   Social Media   Development   Localization   Education   M.S. Technical Communication, Dept of Human-Centered Design and Engineering, University of Washington   Technical Editing Certification, Bellevue College   B.A. Music and B.A. English, Westmont College   Online portfolio:   LinkedIn:
  • 4. Experiences
  • 5. Experiences: Microsoft   User Experience Researcher (Nov 08 – Present)   Zune/TVM Research Team June 09-Present, Studies completed:   Lynx 4.0 Usability (July 09)   MSN Entertainment and MSN Video Nov 08-Jun 09, Studies completed:   MSN Video Tool Benchmark (Dec 08)   MSN Money Benchmark (Jan 09)   MSN Entertainment Internal Card Sort (Feb 09)   MSN Entertainment External Card Sort (March 09)   MSN Entertainment Superfan Cognitive Walkthrough (March 09)   MSN Entertainment Metacritic/Packages/Parallel Universe Usability Study (May 09)   Site Manager/Localization PM (Jan-Dec 2005), MVP website   Managed MVP Global Website in 9 languages   Highest online VSAT   Developed global SharePoint site for collaboration with stakeholders and internal business partners   Usability Engineer (Dec 2004-Jan 2005), Hardware Group   Extension of coursework from Qualitative Data Analysis research group at UW   Analysis of survey data and photos of how customers use technology in their homes   Utilized Atlas.ti and Strauss and Corbin’s Grounded Theory methodology of QDA
  • 6. Experiences: WaMu   User Experience Specialist II (Dec 05-Oct 08)   Internal UX Research, supporting corporate intranet for 50k employees   Managed internal user feedback group, Users Group   Managed Usability Reading Group   Example Studies   Solutions Center Online Heuristic Evaluation   WaMu Personas   Policy Research Field Study   Retail Banking My Place Usability Study   Information Architecture of corporate intranet   Feedback surveys   Guerilla Usability
  • 7. Methodologies
  • 8. Methodology: Usability Study (Zune)   July 09   Task-based usability of in test environment   Goal: Find UX issues before release of Lynx 4.0   UX Wins: Search results, navigation, playing music from the website   Key Recommendation: Improve the interaction of the Dashboard / Pop-out player experience
  • 9. Methodology: Benchmark (MSN)   December 08   Task-based usability study in UX lab   Goal: Assess overall UX issues with Video Tool and get feedback on proposed redesign   Key Finding: System Feedback, defaults and consistency are major issues to be addressed   Key Recommendation: Tailor future versions of the tool to actual users of the tool who are less technical than it was initially designed for
  • 10. Methodology: Survey (MSN)   February 09   Follow up from IA issues raised in MSN Video Tool Benchmark   Goal: Test navigation and assess user preference and frequency of use   Key Finding: User expectations for the Media bucket were right on; “Widgets” and “Performance” weren’t as strong
  • 11. Methodology: Card Sort (MSN)   March 09   Open card sort using content from MSN Entertainment site   Movies, TV and Music card sorts conducted separately   Goal: Simplify the navigation   Key Finding: Browse bucket needed so content can ‘live’ in the navigation
  • 12. Methodology: Cognitive Walkthrough (MSN)   March 09   Interview and cognitive walkthrough of design comps   Blog/Wiki hybrid Social Media fan site   Goal: Initial user response and assess UX issues   Key Finding: Users liked the concept but will only participate if it’s something they’re interested in   Key Recommendation: Make sure each page has a clear purpose
  • 13. Methodology: Personas (WaMu)   Longitudinal research conducted 2007-2008   Interviews   Online surveys   Based on job role   Partnered with HR to validate roles with WaMu population   Personas used by communications teams and corporate intranet team in agile development cycles
  • 14. Methodology: Field Study (WaMu)   September 2007   Interviews conducted with 55 employees in 6 locations across the country   Goal: Understand issues with locating policies needed to do their jobs   Key Finding: Silos in the content creation process lead to user confusion when trying to locate policies   Key Recommendation: Single- source the content creation process
  • 15. Summary of Qualifications
  • 16. Summary of Qualifications   Over 5 years User Experience Research experience   M.S. Technical Communication, Dept of Human-Centered Design and Engineering, University of Washington   Advocate for making the lives of users easier   Passion for making the world a better place through technology   Experience in UCD methodologies, qualitative and quantitative data analysis   Ability to translate business needs into solid research plan   Ability to create actionable recommendations from UX issues observed   Strong presentation skills   Passion for Music and Multimedia – I’m a composer and currently working on a certification in Electronic Music Production