ANDREW GOODWINS    THEORY ON  ILLUSTRATION  AMPLIFICATION   DISJUNCTURE
Andrew Goodwin stated that there were threedifferent ways in which the music video canconnect back to the song itself . T...
Illustration-     Commonly used. Images illustrate the        ILLUSTRATION                  lyricsIllustration is the simp...
Amplification Amplification is second. The conventions demonstrated by the music video creative director. They may use bot...
DisjunctureDisjuncture - Intentionally ignores the content ofthe song and genre of the music and tries to createa whole ne...
Upcoming SlideShare
Loading in...5
×

Andew Goodwin's theory on Illustration, amplification and disjuncture

3,041

Published on

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
3,041
On Slideshare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
12
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Andew Goodwin's theory on Illustration, amplification and disjuncture

  1. 1. ANDREW GOODWINS THEORY ON ILLUSTRATION AMPLIFICATION DISJUNCTURE
  2. 2. Andrew Goodwin stated that there were threedifferent ways in which the music video canconnect back to the song itself . These are:IllustrationAmplificationDisjuncture
  3. 3. Illustration- Commonly used. Images illustrate the ILLUSTRATION lyricsIllustration is the simplest and easiest concept to base amusic video around as it is just a literal meaning to thesong’s lyrics in visual form. Owl City have usedillustrative ideas in their videos before, for example inFireflies’ when the artist is singing and as he says‘fireflies’ the word fireflies comes up on the screen to alittle toy gadget.http://www.youtube.com/watch?v=psuRGfAaju4
  4. 4. Amplification Amplification is second. The conventions demonstrated by the music video creative director. They may use both performance and narrative, connotations of the meanings. An example of this is Kanye Wests homecoming where it does clearly show his home but the audience can work out that the song is homecoming and it is him walking around a city that he knows. http://www.youtube.com/watch?v=LQ488QrqGE4
  5. 5. DisjunctureDisjuncture - Intentionally ignores the content ofthe song and genre of the music and tries to createa whole new set of meanings. These music videosdont tend to make a lot of sense and can often useabstract imagery. In fat boy slims “praise you”there is no relation from the video to the lyrics.http://www.youtube.com/watch?v=4ULVQOneeZE
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×