12 simple link building strategies to improve your off page seo skills
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12 simple link building strategies to improve your off page seo skills 12 simple link building strategies to improve your off page seo skills Document Transcript

  • 12  Link  Building  Strategies  to  Improve  Your  Off-­‐Page  SEO  Skills   This  article  explains  12  link  building  strategies  you  can  use  right  away  to  earn  quality   backlinks  to  your  site  and  increase  your  search  ranking.   1. List  your  website  in  relevant,  highly  authoritative  directories.     Research   online   and   find   specific   directories   related   to   your   industry   and   the   keywords  you  are  trying  to  rank  for.  If  your  business  is  restricted  to  a  small  area   where   you   sell   your   product   or   service   also   look   for   local   online   business   directories   and   get   listed   there   too.   It   is   important   to   remember   anchor   text   when  you  are  putting  your  business’s  information  in  these  web  directories,  often   the  ‘title’  or  ‘name’  field  ends  up  being  the  anchor  text  linking  from  their  website   to  yours  so  chose  it  wisely.     For  really  great  directory  backlinks  look  at  the  Google  Page  Rank  (PR)  over  3   and  a  mozRank  score  of  over  5  (research  these  terms  online  for  free  tools  that   calculate  a  score  for  you).       To  start  off  with  I  recommend  getting  your  website  listed  and  a  profile  set  up  on;   Google   Places   business   directory,   Bing/Nokia   directory,   Yahoo!   business   directory,   DMoz,   Foursquare,   Yelp   and   LinkedIN.       2. Create  a  company  blog   According  to  Hubspot  two-­‐thirds  of  marketers  say  their  company  blog  is  ‘critical’   or  ‘important’  to  their  business.       Each   individual   page   on   a   website   has   the   potential   to   rank   well   in   search   engines   and   draw   traffic   from   other   sources.   Whether   a   page   draws   traffic   depends  on  whether  it's  optimised  and  how  remarkable  it  is.  Blogging  is  a  great   way  to  add  interesting  content  to  your  site  so  you  can  earn  high  quality  links   doing  so!  When  blogging  it  is  ideal  to  include  your  selected  keywords  within  the   blog   post   copy.   Increasing   the   density   of   keywords   on   your   site   will   make   it   slightly   easier   to   find   through   search   engines   as   it   helps   the   crawling   robots   understand   what   subject   your   pages   are   about.   As   discussed   in   the   ‘page   architecture’  section  make  sure  you  place  your  keywords  in  all  the  right  places.     Using  the  keywords  you  know  people  are  searching  for,  create  a  blog  that  will  be   of   interest   to   those   people.   Doing   so   you   will   create   a   limitless   supply   of   link   opportunities!  Post  at  least  one  well  thought-­‐out  and  researched  article  a  week,   and  if  you  can  -­‐  try  and  post  6  or  7  articles  a  month.  A  useful  and  insightful  blog   about   your   industry   will   be   rare,   so   creating   remarkable   content   that   will   be   useful  will  generate  a  large  amount  of  quality  links.   3. Turn  your  blog  articles  in  to  presentations  and  videos   An  online  resource  that  is  currently  being  underused  as  a  link  building  and  lead   generation   technique   is   the   use   of   presentation   sites   such   as   Slideshare.net,   AuthorStream,  Powershow,  Brainshark  and  SlideBoom.  Create  a  simple  template  
  • with  your  branding  in  Powerpoint  and  then  convert  your  blog  articles  into  short   presentations.   As   well   as   the   advantage   of   adding   a   backlink   back   to   your   website,   for   each   presentation   you   upload   this   idea   will   also   create   the   impression  that  you  are  an  authority  figure  in  your  industry.       Once  you  have  made  your  presentation  record  a  short  video  of  you  presenting  it.   You   could   either   point   a   camera   on   you   presenting   it   or   use   a   screen   capture   program  and  a  microphone  and  just  talk  through  the  main  points.  Upload  your   new  video  to  YouTube  and  also  create  another  blog  post  on  your  site  with  the   new   video.   This   content   once   again   will   help   you   be   seen   as   an   authoritative   person   in   your   industry   and   increase   the   likelihood   of   people   linking   to   your   useful  content.   4. Make  it  easier  for  people  to  link  to  you   If  you  want  people  to  link  to  your  site,  make  it  easy  for  them!  At  the  end  of  each   of  your  blog  articles  you  could  include  a  simple  HTML  snippet  that  will  show  a   link  to  your  website  when  posted  on  their  site.  Once  again  make  sure  the  anchor   text  here  is  chosen  correctly!   Also   make   sure   you   have   social   sharing   buttons   enabled   at   the   end   of   each   article.  If  your  website  is  built  in  WordPress  there  are  several  free  plug-­‐ins  that   allow  you  to  quickly  and  easily  add  these  in.   5. Make  sure  people  are  seeing  your  content  so  they  can  link  to  it  –  use  Social   Media   If   you   have   recently   launched   your   website   and   you   do   not   have   much   traffic   coming   in   make   sure   you   are   using   social   media   to   its   full   effect   to   bring   in   visitors.  As  a  start  make  sure  your  business  is  set  up  on  Facebook,  Twitter  and   LinkedIN.  Write  down  50  messages  with  a  link  to  a  page  on  your  website  in  less   than   140   characters.   Use   a   URL   shortener   such   as   bitly   or   Google’s   URL   shortener   to   reduce   character   length   of   links.   Use   ‘#’   hashtags   to   tag   your   keywords  in  your  messages.   Sign   up   to   Hootsuite.com   and   spend   an   hour   or   two   scheduling   at   least   3   messages  a  day  for  the  next  month  to  be  sent  out  automatically  through  your   social  profiles.     This   very   simple   technique   will   bring   you   in   hundreds   of   relevant,   targeted   viewers.   The   people   who   have   now   seen   your   content   can   rate   whether   it   is   shareable  or  not.   Repeat  this  every  month  and  until  you  feel  your  messages  are  becoming  boring   and  repetitive.  When  you  do,  come  up  with  some  more.   6. Find  out  where  your  competitors  are  getting  links  from     Using  the  Open  Site  Explorer  website  tool  mentioned  earlier  research  the  ‘link   profiles’  of  the  top  performing  websites  for  your  keywords.  Write  down  a  list  of   these  sites  and  try  securing  links  from  the  same  places.  You  will  notice  they  may  
  • have   numerous   links   from   blogs   and   forums,   which   brings   me   on   to   my   next   point….   7. Participate  in  online  forums  and  blogs  related  to  your  industry  with  Google   Alerts   Research   your   selected   keywords   and   find   online   forums,   websites   and   blogs   related  to  your  industry.  Start  participating  and  creating  conversations  with  the   other  readers  and  where  applicable  leave  a  link  back  to  your  website.       A  fantastic  way  to  find  relevant  sites  is  to  use  Google  Alerts.  Create  an  individual   alert   for   each   of   your   keywords   at   http://www.google.com/alerts.   Now,   according   to   the   preferences   you   selected   when   creating   your   alert   you   will   receive  an  email  from  Google  showing  the  latest  pages  on  the  web  that  include   those  keywords.  These  will  often  be  new  blog  articles  which  will  allow  you  to   comment  and  leave  a  link  back  to  your  website.  Remember,  each  of  these  articles   you  comment  on  should  be  relevant  to  your  keywords.   8. Write  articles  for  content  aggregators  and  Social  Bookmarking  websites   You  can  submit  the  blog  articles  you  have  already  written  to  article  syndication   sites  such  as  Ezinearticles,  About.com  and  iSnare.  Although  they  don't  pass  on   much  ‘SEO  juice’,  they're  still  worth  submitting  to.  In  return,  you'll  get  a  link  in   your  author  bio  back  to  your  site.     Similarly,   Social   Bookmarking   sites   such   as   StumbleUpon,   Digg,   Delicious   and   Pinterest  allow  you  to  build  links  to  your  website.  The  effect  of  these  on  your   search  engine  ranking  position  is  once  again  minimal,  but  every  little  helps!     If  the  content  you  are  bookmarking  is  somehow  remarkable  this  particular  link   building  technique  could  also  build  a  tremendous  amount  of  traffic  to  your  site   from  the  social  bookmark  (rather  than  the  search  engines).  These  sites  in  many   cases   have   helped   thousands   and   thousands   of   pages   go   ‘viral’.     This   happens   because  people  search  for  fantastic  content  on  these  sites  and  then  share  what   they  find  with  the  rest  of  the  web.     9. Write  guest  blog  posts     Find  bloggers  who  have  a  high  level  of  authority  in  your  industry  and  pitch  to   them  an  interesting  blog  idea  that  you  will  write  for  them.  Professional  bloggers   always  feel  the  need  to  post  regular,  quality  content  so  many  times  they  will  be   willing  to  listen.  The  key  here  is  in  actually  building  a  relationship  with  the  blog   owner  by  commenting  intelligently  on  their  blog  posts  for  several  months.  After   you  have  built  rapport  with  the  owner  they  may  be  more  inclined  to  allow  you  to   write  a  guest  post.   10. Create  how-­‐to  guides,  ebooks  and  videos   With  your  hopefully  expert  knowledge  in  your  particular  field  create  an  in-­‐depth   tutorial  or  guide  in  to  a  specific  aspect  of  it.  Offer  good  advice  and  you  will  find   your  website  becoming  a  hub  of  information  that  people  will  willingly  link  to.  Be   creative  here!  There  must  be  something  of  value  you  can  offer  your  customers.  
  • 11. Aggregate  useful/helpful  content   Create  a  page  or  several  pages  on  your  website  that  bring  together  numerous   useful  resources.  Alternatively,  if  you  found  you  couldn’t  find  a  solution  online  to   a  certain  problem  you  faced  in  the  past,  create  a  page  based  on  that  issue  and   explain  how  you  overcame  it!     12. Ask  business  partners,  family,  friends  and  customers!   Finally  (and  most  simply),  just  ask  your  business  partners,  friends  and  family  if   they  would  mind  sharing  a  link  to  your  website  on  theirs  somewhere.  Many  of   their  sites  will  have  a  ‘links’  page.  Once  again,  if  you  don’t  ask  you  don’t  get!     For  more  information  on  SEO  head  on  over  to  Kent  SEO  Improve  My  Search   Ranking.com.