MAC114: Students, blogging and the 'personal brand'
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MAC114: Students, blogging and the 'personal brand'

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Slides from a workshop on blogging and personal branding I gave to first year journalism and PR students at University of Sunderland on 04/03/2010.

Slides from a workshop on blogging and personal branding I gave to first year journalism and PR students at University of Sunderland on 04/03/2010.

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MAC114: Students, blogging and the 'personal brand' Presentation Transcript

  • 1. Students, blogging and the ‘personal brand’ MAC114, University of Sunderland March 2010 Slideshare.net/joshhalliday @joshhalliday josh@joshhalliday.net
  • 2. Myth #1: Prospective employers won’t Google me @joshhalliday josh@joshhalliday.net
  • 3. Act: Get your CV to the top of the pile... Step #1 Step #2
  • 4. Myth #1: Prospective employers won’t Google me http://twitter.com/ruskin147 http://twitter.com/emilybell /status/6107201244 /statuses/6118763715
  • 5. Myth #2: Measuring return on investment is impossible @joshhalliday josh@joshhalliday.net
  • 6. Myth #3: You’ve never engaged in personal branding - AKA... “I’m not posting that on Facebook because...!” @joshhalliday josh@joshhalliday.net
  • 7. Why? More students in media-related courses than there are jobs in the whole of UK media – according to Andrew Edwards, BBC Radio Leeds http://bit.ly/bBJUMA Stand out on this new platform. Let your work PRECEDE you. INITIATIVE > CONTENT > NETWORKING @joshhalliday josh@joshhalliday.net
  • 8. ‘Vlogging’? (video blogging) Twitter.com/Documentally @joshhalliday http://www.youtube.com/user/Documentally josh@joshhalliday.net
  • 9. ‘Vlogging’? (video blogging) http://blogs.journalism.co.uk/editors/2010/03 @joshhalliday /01/honouring-embargoes/ josh@joshhalliday.net
  • 10. ‘Vlogging’? Step #1 Copy embed code @joshhalliday http://www.youtube.com/watch?v=lBCaS-lz1_k josh@joshhalliday.net
  • 11. ‘Vlogging’? Step #2 Click the HTML tab. @joshhalliday josh@joshhalliday.net
  • 12. ‘Vlogging’? Step #3 Paste copied code into post body. Et voilà. @joshhalliday josh@joshhalliday.net
  • 13. Bibliography How? http://www.emilyingram.com/how-to-build-a-portfolio-web-site/ http://www.emilyingram.com/how-to-market-yourself-on-the-web-online-extras/ http://min186.pbworks.com/ http://delicious.com/sarahhartley/howto http://www.suzanneyada.com/2009/01/03/resolutions-for-journalism-students- part-ii-network-like-mad/ Why? Common sense, plus: http://www.10000words.net/2009/08/how-twitter-saved-my-career-and-my-life.html @joshhalliday josh@joshhalliday.net