Getting social with the people that matter
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Getting social with the people that matter

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A presentation on social media use by journalists and ongoing experiments at revenue generation.

A presentation on social media use by journalists and ongoing experiments at revenue generation.

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  • 1. Getting social with the people that matter... @joshhalliday josh@joshhalliday.net
  • 2. “I’Q E NSurREPMst ... KIt QI Sut SJ LIrI!” "Secretive power loathes journalists who do their job, who push back screens, peer behind façades, lift rocks.“ J. Pilger (2005) @joshhalliday josh@joshhalliday.net
  • 3. “IJ ySu LEvI E TwMttIr strEtIKy tLIR Mt’s TrSFEFPy sL*t.” Twitter use has to be genuine not strategic - Mt’s PMOI LEvMRK E strEtIKy JSr tEPOMRK Krishnan Guru-Murthy (@krishgm) Channel 4 news @joshhalliday josh@joshhalliday.net
  • 4. “IJ ySu LEvI E TwMttIr strEtIKy tLIR Mt’s TrSFEFPy sL*t.” @joshhalliday josh@joshhalliday.net
  • 5. What am I thinking? @stevebuttry http://bit.ly/bh7w2I What do I want to know? ‘EXPLORE’ ‘DISCOVER’ TruI TStIRtMEP SJ sSGMEP RItwSrOs: “TS answer questions and satisfy curiosity.” “AGt SJ IxTPSrEtMSR ERH PIErRMRK, RSt SJ sIErGLMRK ERH JMRHMRK.” @andrewhaeg http://is.gd/8vAJm @joshhalliday josh@joshhalliday.net
  • 6. “HSw HS I KIt JSPPSwIH Fy tLI ‘rMKLt TISTPI’?” Patience... Conversation... Retweets... Search terms... @joshhalliday josh@joshhalliday.net
  • 7. “HSw HS I KIt JSPPSwIH Fy tLI ‘rMKLt TISTPI’?” @joshhalliday josh@joshhalliday.net
  • 8. The conversation... From search Part of trade Link to others RTs are good @joshhalliday josh@joshhalliday.net
  • 9. “TwIItMRK NSurREPMstMGEPPy?” @joshhalliday josh@joshhalliday.net
  • 10. “TwIItMRK NSurREPMstMGEPPy?” Credit: @SteveButtry ‘TwMttIr JSr RIwsrSSQ PIEHIrs’ @joshhalliday josh@joshhalliday.net
  • 11. “TwIItMRK NSurREPMstMGEPPy?” @joshhalliday josh@joshhalliday.net
  • 12. “TwIItMRK NSurREPMstMGEPPy?” @joshhalliday josh@joshhalliday.net
  • 13. “TwIItMRK NSurREPMstMGEPPy?” @joshhalliday josh@joshhalliday.net
  • 14. “MIEsurMRK rIturR SR MRvIstQIRt Ms MQTSssMFPI” @joshhalliday josh@joshhalliday.net
  • 15. £££ Sponsored Tweeting... £190 / day Two Tweets / day Source [Poynter] http://bit.ly/bQfeak @joshhalliday josh@joshhalliday.net
  • 16. £££ Not being afraid to try new things... IRGSrTSrEtMRK TwMttIr JIIH SJ TMQIs’ ‘QSst-TwIItIH’ topic-specific articles into advertisement (Health company advertises around most-Tweeter health NYT articles) Source [Poynter] http://bit.ly/bQfeak @joshhalliday josh@joshhalliday.net
  • 17. “Is Mt rIEPPy MQTSrtERt?” Autumn 2009 371 US journalists 47% more that 20 years experience Source: http://bit.ly/cTTAaH @joshhalliday josh@joshhalliday.net
  • 18. i What are you thinking? http://www.slideshare.net/joshhalliday @joshhalliday josh@joshhalliday.net