Use of New Media in Grassroots Campaigning (2012 Version)

 200 Million registered twitter accounts 88% of people have awareness of Twitter 5% of Twitter users create 75% of the content 83.8% of Twitter users are 18 - 49 30% of Twitter users have a household income over $100,000

 In 2012 Facebook has 845 million users 50.9% of the U.S. population is actively using Facebook  155,388,440 Americans In 2008 44.3 million Facebook users voted In 2012 143.3 million will vote Indiana ranks 16th nationally in total number of users

 88% of of U.S. Social Media users are registered voters According to Pew Research, social media isn’t just for the young generation

 Learn from the best…Barack Obama Community based my.barackobama.com  State based pages  Group based pages Email Marketing  13 million email addresses  Played two critical roles – messaging and mobilization Capitalized on “everyday” websites  YouTube  iTunes  Facebook  Flickr

 Beware, cameras are everywhere! “Gotcha” Moments  Planned Parenthood  George Allen  Bob Etheridge

 Provide basic content for your supporters to distribute via Facebook, Twitter or through blogging Easily done with a smartphone or tablet Get local and state bloggers on your side The vast majority of social media sites are free  Can you run a camera?  Do you have a smart phone?  Do you know someone eager to get involved?

 josh@joshgillespie.net www.joshgillespie.net Twitter.com/joshgillespie Facebook.com/joshgillespie Youtube.com/thejoshgillespie Linkedin.com/in/joshuagillespie Joshgillespie.tumblr.com

Use of New Media in Grassroots Campaigning (2012 Version)

by Josh Gillespie on Feb 17, 2012

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Use of New Media in Grassroots Campaigning (2012 Version) — Presentation Transcript

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