Use of New Media in Grassroots

Use of New Media in Grassroots
As Presented to the Indiana Leadership Forum Class of 2011
By: Josh Gillespiewww.HoosierAccess.com

Defining New Media
Connect or reconnect with new and old friends
Twitter
Facebook
Blogging
Find like minded people and join their causes
Flip the pillow over to the cool side of the pillow
1 million who support Barack Obama
1 million who supportSarah Palin
Chris Faulkner Hair Fan Club
Social media lets you find a place to belong

Social Media and Politics
Spreading your message to a larger supportive audience
On Facebook alone:
500 million active users
50% log in at any point in the day
Average user has 130 friends
People spend over 700 Billion minutes per month on Facebook
Twitter has 145 million registered users
Social media allows you to connect with a larger and growing number of potential voters and constituents will to repeat your message and cause it to go viral.

Best Uses of Social Media
Obama Presidential Campaign
Community based my.barackobama.com
State based pages
Group based pages
Email Marketing
13 million email addresses
Played two critical roles – messaging and mobilization
Capitalized on “everyday” websites
YouTube
iTunes
Facebook
Flickr

#DontGo Movement
Named to encourage the House GOP to stay in session even though Speaker Pelosi turned the lights out and the cameras off
Members of Congress used Twitter and streaming video (Qik.com) to get their message out. Held their own floor debates on the “All of the Above” approach to American Energy
People following the action on twitter used the “hashtag” #dontgo to encourage members to stay in protest.

Iranian Green Revolution/Egyptian Revolts
Because the media was controlled by the State, images of political brutality in Iran wasn’t covered. However, protesters used Facebook, Twitter and YouTube to tell their story
When the government shut down internet, protesters used their smart phone apps to communicate.

Where Are People Getting Their News?
In March of 2010 a Pew Internet and American Life survey said that 61% of Americans get at least some of their news online
92% get their news from more than one platform
News is broken faster on twitter than in any other place
Blogs are also a place for breaking news – even before typical news sites break stories
People want a perceived unbiased take (or are at least comfortable with the bias they pursue)

Obama Style Online Grassroots
You too can run your own Obama style grassroots online campaign!
The vast majority of social media sites are free
Can you run a camera?
Do you have a smart phone?
Do you know someone eager to get involved?
Get local and state bloggers on your side
Access is the key ingredientto a healthy relationship
Give them scoops or exclusive information

Where You Can Find Me
josh@joshgillespie.net
Twitter.com/joshgillespie
Facebook.com/joshgillespie
Youtube.com/thejoshgillespie
Linkedin.com/joshuagillespie
Joshgillespie.tumblr.com

Use of New Media in Grassroots

by Josh Gillespie on Mar 28, 2011

Accessibility

Tags

Upload Details

Usage Rights

1 Embed 7

Statistics

Use of New Media in Grassroots — Presentation Transcript